Stories by Nadia Cameron

The future of TV broadcasters is about being involved in all forms of TV content development and streaming whatever the connected device, Seven West Media’s chief digital officer claims.

The primary job of the chief digital officer could be to make themselves redundant, according to a panel of digital and technology specialists.

Too many businesses are still obsessed by their competitors and fail to put enough emphasis on what their customer wants, according to Pandora Media’s managing director, Jane Huxley.

Digital disruption equals accelerated change and requires organisations to fundamentally transform their capabilities and corporate values, ANZ’s chief technology officer claims.

When you think about the attributes a CMO might need in a startup organisation, adaptability immediately springs to mind. But according to Search Party’s global marketing chief, Magda Walczak, being able to respond quickly to market conditions is useless without also focus, data-driven metrics and long-term commitment to decisions.

All signs point to the need for marketing and IT leaders to work better together. Yet finding the way to interact effectively still proves to be a significant challenge for many organisations globally.

Ticketek has gone live with a new data management platform (DMP) that not only gives the marketing team a single customer view, it also opens up the opportunity to become a digital agency to event promoters and partners.

There’s no doubt brands are increasingly looking to innovation as a way of coping with digital disruption. But according to Anthony Johnston, head of new commercialisation business, OgilvyVentures, many are still struggling with how to take a new idea and turn it into a viable model that the business will actually support.

Companies leading the pack globally for revenue growth have linked are creating customer experiences based on data-driven insight and linking everything they do to brand and customer values, a new study claims.

EHarmony has seen customer subscriptions and engagement rates leap by double digits after embarking on the biggest bespoke audience segmentation project in its eight-year history in Australia.

The emphasis on data analytics to explain marketing’s ROI could be stifling innovation and the CMO’s role as business growth strategist, an Australian analytics evangelist claims.

For seasoned marketing leader and current vice-president of marketing for Asia-Pacific and Japan at Akamai, Frederic Moraillon, CMO and CIO collaboration is no longer a choice. It’s also not a popularity contest.

Two marketing technology vendors of different ilk but similar ambition have landed in Australia in recent months, claiming solutions that can meet the needs of the nation’s neglected mid-market sector.

Taking an emerging technology offering to market as a marketer requires a serious education focus. But add in an academic and non-IT influencer audience, low brand recognition, and a relatively unknown prospect list, and you’ll start to understand the challenges Australian telecoms provider, Amcom, faced when it took its unified communication into the higher education sector.

Delivering a personalised experience digitally at The Athlete’s Foot is not about replicating what has become a highly successful in-store experience, it’s about meeting a customer’s next unmet need.