IR's Kevin Ryder details how he's undertaken the biggest marketing function shake-up in the software company's 25-year history.
Why deregulation, digital and data analysis are providing the tools for Deakin University's marketing chief to become a strategic advisor to the business.
According to Mercer’s Renee McGowan, the value of marketing is only truly realised when marketers have the opportunity to have a really strategic impact on the business.
Telstra's marketing and media leader explains how brand consideration, product innovation and customer insights and engagement are driving her marketing plans
Aussie Home Loans general manager of customer experience and technology, Richard Burns, talks about how he's uniting the cultures of marketing and technology around customer experience and data
#6 on the CMO50 list for 2015, Domino's chief marketing officer, Allan Collins, talks about corporate culture, marketing leadership, and how the pizza brand is using technology to reduce customer friction.
Today’s marketing chiefs are jugglers who must balance a mix of contrasting attributes if they hope to be successful, Sportsbet’s CMO, Barni Evans claims.
Why Nick Reynolds is striving to create a brand that influences choice, creates passion in staff, drives loyalty with customers and commands product price premiums.
Ebay's head of marketing and retail innovation details how he's helping transform the online site into the go-to shopping destination for all retail.
Melbourne Storm's marketing director talks about modern fan and member engagement and the innovative omni-channel approach he's taking with the rugby league club's customer loyalty program.
We round-up the latest marketing and ad technology news this week from Salesforce, Act-On, Oracle, IBM Watson, Amobee, Progress Telerik, Sizmek, RocketFuel, Drupal and AdRoll.
Footwear company, EMU Australia, has seen online conversions jump by 43 per cent and average customer order value lift by 12 per cent after overhauling its global digital presence.
Myer has beefed up its marketing and omni-channel smarts in the boardroom by appointing M&C Saatchi’s former managing director, David Whittle, as a new non-executive director.
Over the past four years, Jackie Yeaney has been crafting a strategic corporate marketing function at open source software vendor, Red Hat. Here, she shares the core pillars propping up her marketing strategy.
Knowing when to send its members offers based on their interests, frequency of engagement, category of entertainment and lifecycle is taking centre stage at last-minute ticket seller, TIX Group, thanks to its campaign management platform.