Woolworths has insisted its decision to ditch Qantas Frequent Flyer points from its restructured customer loyalty program will benefit shoppers, despite social backlash from its customers suggesting the contrary.
More than half of Australian organisations plan to have a chief digital officer in place within the next two to three years to manage the transition to the “new normal” of digital-first business, a new report claims.
Etihad Airways is rolling out Adobe’s marketing, creative and document management solutions in order to lift the group’s digital guest experiences and capabilities to new heights. The new partnership reflects a $25 million investment into improving guest services, and is just one element of a transformative technology strategy that stretches across the group’s customer, digital, analytics and operational activities.
For Crown Resorts CMO, Christopher Coyne, data-driven customer engagement and loyalty are key to long-term growth.
Customer loyalty lies at the heart of ING Direct’s latest efforts to target customers in their moment of need using a combination of sophisticated data analytics, insight and real-time communication.
NAB has announced McDonalds regional media and digital leader, Andrew Knott, as its new chief marketing officer.
Etihad Airways has partnered up with Australia’s flybuys customer loyalty program allowing shoppers to accrue and redeem air miles on its international flights. The partnership is the first time the flybuys program has had an airlines partner since the demise of Ansett in 2001.
An organisation’s digital strategy ultimately needs to come back to customer experience and the journey from awareness to advocacy, RSPCA’s former digital chief claims.
Big data analytics is not only providing Aon with the tools to improve existing insurance policies and risk management models, it’s also paving the way to product and customer innovation.
Beautiful products and great experiences are the key to powerful brands, Xero’s CMO and well-known marketing technologist, Andy Lark, claims. To get there, marketers need to become “creative technologists” who embrace a set of “power laws” driven by platforms, data and real-time customer engagement.
Behavioural research firm, Gateway Research, claims to have completed the world’s largest single store eye tracking study across 300 Australian shoppers in partnership with Nestle and Woolworths.
A/B testing software vendor, Optimizely, will expand out its personalisation platform after securing US$58 million in a new round of investment funding.
Penguin Group’s innovative spirit harks back to its founder, Sir Allen Lane, a maverick of his time who disrupted the book publishing world by producing high-quality paperbacks that made reading affordable for the masses. But what does that culture and thinking look like in a digital context?
For online travel company, Expedia, there is no good or bad idea, you just need to test them.
Marketers trying to identify every customer in their moment of need through complex sets of digital, social and mobile data would be better off spending more time on retaining and developing their most valuable and profitable customers using predictive modelling.
