The more time you spend in marketing and the higher up you get, the more you realise that the role is about influencing the entire business, REA Group’s executive manager of marketing and brand, Amanda Chase, claims.
The technology industry is now awash with so-called ‘unicorns’ – privately-held companies with a market valuation of US$1bn or more based on their fundraising activities. We look at 5 adtech companies who’ve made it to this prestigious tech club, and what they’re doing to achieve such lofty heights.
Marketing can no longer just be measured on growing today’s businesses, it is ultimately accountable for whether organisations will survive in future, according to Suncorp’s customer, marketing and data leader, Mark Reinke.
How Cover-More's marketing and innovation leader is striving to establish a common mindset and approach to customer value propositions.
How Tim Tez is helping propel digital and customer-led transformation as the insurance group's first chief product and marketing officer.
For John Batistich, director marketing at Westfield malls, tackling the digital and physical retail divide is about in-depth customer profiling.
How Citi's lead for marketing, digital and customer experience is looking to create a best-in class, digital first, marketing function worthy of any organisation.
The CMO of Helloworld shares how she's worked to transform the travel group's marketing function and customer engagement through data, collaboration and technology.
How Deloitte's CMO is using design thinking, digital delivery, customer insights and thought leadership content to drive new relationships not only with clients, but across the consultancy business.
Andy Lark is one of Australia’s most high-profile CMOs thanks to his social personality, world-class experience, strong views and innovation focus. And when he says CMOs must throw out all the rules they operated with up until now in favour of technology, data and customer insight, you know he must be on to something.
David Jones' marketing chief details how he's building an omni-channel customer engagement strategy off the back of customer insights, technology and content.
Why SBS's marketing leader sees the CMO as a facilitator and as a voice of the audience in every organisation and how she's using brand to deliver cross-channel engagement with consumers.
Why IAG's head of marketing, Jane Merrick, sees CMOs leading the charge for innovation in their organisations and how data and creative thinking will help get them there.
Building up the right marketing skillsets in data, technology and agility are so important to the Commonwealth Bank, it’s kicked off its own marketing academy to foster them. Head of marketing and strategy, Vittoria Shortt, explains why.
How Mantra's marketing leader is working to become the favourite hotel chain through customer experiences, a united marketing strategy and digital capabilities.
