Stories by Nadia Cameron

Tourism Australia and the Federal Government have taken the wrapper off a fresh $10 million campaign for the South and South east Asian markets aimed at challenging perceptions of what a holiday down under means as a tourist.

It’s the combination of great technology and people that will give organisations the means to deliver personalised experiences that actually meet customer expectations, AGL’s chief customer officer, Melissa Reynolds, claims.

​Myer has confirmed its executive GM of marketing and customer, Louise Pearson, is one of a number of executive and senior-level roles slashed from the department store giant this week.

Building your organisation’s data muscle successfully is about keeping consumer data safe, not losing it and being ethical with how you apply it to deliver end-user value.

Fairfax’s chief marketing officer, Michael Laxton, will step down from the role in September after nearly four years with the ASX-listed media giant.

The ability to deliver real-time insight on the end-to-end transport supply chain has not only seen Myfreight create a new business model, it’s also leading to global expansion.

Temple & Webster will accelerate marketing spend beyond digital channels and is keen to invest in more technology innovation as it looks to drive commercial growth in the next year.

ADMA has itself a new chief, with former Jurlique global chief brand officer, Andrea Martens, stepping in as CEO of both the data-driven marketing association and its sister group, the Digital + Technology Collective.

The ACCC has launched legal proceedings against Trivago, alleging the travel comparisons site has spent more than four years misleading consumers via advertising about the best deals available to them and has potentially harmed competition as a result.

The Australian Competition and Consumer Commission (ACCC) has given the green light to both oOh!media’s acquisition of Adshel, and JCDecaux SA's acquisition of APN Outdoor Groupin the out-of-home advertising sector, arguing the two do not lessen market competition.

​AI-powered research, voice-based care instructions, ‘adjacent possible’ marketing principles, augmented reality on farms and eco-storytelling in immersive retail stores – they’re all in a day’s work for the innovation and digital team at The Woolmark Company.

American Express is bringing its US VP of customer relationship management back to local shores as its new managing director for Australia and New Zealand.

The Reject Shop is launching a new loyalty program and is actively looking to capture data on the shopping habits and category interests of customers as part of ongoing growth strategy efforts.

Freshworks CEO and founder, Girish Mathrubootham, is on a mission: To build the ultimate, all-encompassing customer engagement management platform.

Mini Australia’s latest advertising campaign to showcase its new Connected intelligence services and apps is part of a wider lifecycle-oriented approach to educating and engaging customers with the brand, its national marketing manager says.