Stories by Nadia Cameron

Sunsuper has brought on former Australian Super CMO and CEO of Food and Wine Victoria, Georgina Williams, as a new board director.

​If there’s one attribute Martyn Etherington is counting on to realise his ambitious brand transformation plans at Teradata, it’s bravery.

Just weeks after revealing plans to launch its new mobile-first, customer-led banking offering to Australian consumers later this year, newly established 86 400 has taken the wrappers off its visual brand identity.

There’s only 2.5 weeks left to get your entries in for the 2018 edition of CMO50, Australia’s list of the 50 most innovative and effective marketers in the country. Don’t miss this opportunity for you and your team to be recognised amongst our country’s top marketing performers.

Domino’s has brought on a new local chief marketing officer to support activities across the Australian and New Zealand markets.

Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.

Salesforce has stepped up its Marketing Cloud game once again, acquiring AI-powered data analytics player, Datorama, in a deal estimated to be worth upwards of US$800 million.

Blockchain has gained yet another foot in the adtech door with news that the Interactive Advertising Bureau (IAB) US launching a new pilot program to test and provide best practice use cases in the digital advertising sphere.

Building a regulatory right enabling Australian consumers to safely share their personal data with trusted service providers is vital to competition, privacy and transparency, the chief of Australia’s leading watchdog claims.

Brands not taking the opportunity to get on the front foot of voice-based interaction and experiment with devices such as Amazon Alexa risk missing the boat on the next wave of customer engagement.

Marketing leaders are seeking to bring more content managers and writers in-house with an understanding of user experience in online, while bumping up temporary and contract staff to assist with digital projects, a new report claims.

Mini Australia’s latest out-of-home campaign is tapping into a combination of geographic and contextual data sets in order to deliver more dynamically targeted content to consumers.

The UK’s Information Commission Office has fined Facebook £500,000 million and called for a new statutory Code of Practice for use of personal information in political activity following its investment into the practice of using data analytics in political campaigns.

An overhauled ecommerce site, marketing specialist skills in-house and an investment in a next-generation digital marketing platform has seen US-based gifting business, Hickory Farms, lift off-season revenues by more than 30 per cent.

The University of Canberra has appointed a new digital partner and is rolling out Adobe’s Experience Cloud platform as part of a digital student journey transformation project aimed at delivering more holistic student experiences.