Cooney changes channels and shifts from Foxtel to TPG

Foxtel marketing, customer and sales leader to join TPG's executive leadership team in March; Foxtel confirms new marketing and customer leadership replacement

Foxtel’s chief customer, marketing and sales officer, Kieren Cooney, is returning from pay TV back to his telecommunications roots and joining TPG group as group executive of consumer from March.

The role sees Cooney reporting directly to TPG’s CEO, Inaki Berroeta, and joining the ISP giant’s executive team. The role involves leading commercial strategy for consumer across the company’s brand portfolio, which includes TPG, Vodafone, iiNet, Internode, AAPT and Lebara.

His appointment comes as the group also confirmed Vodafone and Lebara chief customer officer, Ana Bordeianu, is leaving the business over coming months after a three-year stint. It also follows the $15 billion merger between Vodafone Hutchison Australia (VHA) and TPG, which was given the regulatory go-ahead in early 2020 and was completed in mid-2020. The combined group saw VHA change its name to TPG Telecom in June 2020 and the combined group re-commence ASX trading from 30 June 2020.

Kieren CooneyCredit: TPG
Kieren Cooney


Cooney has spent the past two-and-half years at Foxtel as chief customer, marketing and sales officer. He was previously the chief marketing and content officer for REA Group for two years. Cooney’s resume also includes CEO and managing director roles with Omnicom’s Interbrand business, plus marketing leadership roles with NBN Co and Telecom New Zealand and general management positions at leading Edge group, Vodafone and Touchpoint Group.

In a statement, Berroeta highlighted Cooney’s credentials as one of Australia’s leading marketing executives as a key reason for his appointment at TPG.

“He is a transformational change leader, most recently driving customer and sales growth at Foxtel while navigating the sales and marketing functions through digital disruption,” he commented. “Kieren has extensive corporate experience across the media, digital and telecommunications sectors in Australia and New Zealand, including Vodafone New Zealand earlier in his career.

“We always said that we would be a stronger force in the market as a result of the merger, and I’m excited about Kieren’s leadership of our brand and product teams.”

Foxtel, meanwhile, has announced Hilary Perchard as its new chief customer, marketing and revenue officer, replacing Cooney and reporting to group CEO, Patrick Delany. He joins from interactive entertainment company, Activision Blizzard, where he was chief revenue officer. He’s also previously worked for Fox US as president of strategy, revenue and marketing, digital and direct-to-consumer, and was a long-serving employee at Sky UK leading departments such as customer marketing, customer retention, loyalty, product management and product marketing.

Perchard will commence the role in March. Delaney said he was delighted to have someone of his experience and track record joining the business. Perchard will gain end-to-end responsibility for all customer interactions, including Foxtel residential and commercial sales, customer service, loyalty, creative services, marketing and publicity.  

Delany also thanked Cooney for his contribution over the last two-and-a-half years, highlighting his work to help transform Foxtel’s operating model for sales, service and marketing and resetting the premium Foxtel business strategy.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in