CMO's top 8 martech stories for the week - 3 September 2020

All the latest martech and adtech news this week from HubSpot, InfoSum, UJET and Zendesk, Demand Science Group, Taguchi, Genesys, DoubleVerify and Oracle

Genesys partners with Adobe on contextual customer experiences

Cloud customer experience and contact centre solution vendor, Genesys, is working with Adobe to help organisations break down data silos between marketing, commerce, sales and service departments. 

With this new integration between Genesys Cloud with Adobe Experience Platform, the two vendors said organisations can now gain a deeper understanding of customer context across every touchpoint. The partnership is intended to improve how contact centre and other business leaders leverage insights to enable more intelligent, continuous and individualised customer engagement. 

The partnership will integrate Genesys Cloud and Adobe Experience Platform to enrich customer profiles by linking an individual’s marketing and contact centre history with their real-time intent. The pair are also looking to augment the customer journey with AI and automation to give agents more intelligence from past interactions, purchases, customer segments, interests and real-time intent; drive revenue and loyalty with campaign conversion and attribution to allow marketers to extend campaigns’ reach across digital and voice channels.

HubSpot integrates with MessageMedia

HubSpot has released a new, in-depth integration with SMS technology provider, MessageMedia, to help businesses send targeted SMS messages and tailor promotions based on customer behaviours from within HubSpot’s CRM.

The integration enables SMS via MessageMedia through HubSpot’s CRM platform, giving marketers a single view of their customers within HubSpot, to enable personalised cross-channel campaigns. Marketers can analyse and personalise communication based on their existing CRM data, automatically log messages and track activity against individual customer records, for a more targeted approach to reach their customers.

InfoSum raises US$15.1 million

InfoSum, which specialises in decentralised marketing infrastructure, has completed its Series A funding round, raising US$15.1 million.

InfoSum has built what it's pitching as a decentralised marketing infrastructure that enables companies of every size and industry to collaborate across first and second-party data sets, to create a superior experience for consumers. Using its privacy-first solution, broadcasters, brands and enterprise companies can work seamlessly on first-party marketing programs, with consumer data privacy preserved at every step. These companies can now create a single system of customer identity without moving data between parties.

UJET and Zendesk strike partnership

UJET, cloud contact centre platform for customer-centric enterprises, has announced it is extending its partnership with Zendesk by making its all-in-one contact center solution available on the Zendesk Marketplace.

By joining the marketplace as a Zendesk Talk Partner, UJET said it's making it easier for Zendesk partners to deploy UJET preconfigured with Zendesk connectors so customers can seamlessly integrate UJET’s real-time data and patented Smart Actions into its contact center technology stack.

UJET and Zendesk already combine to help brands unify and augment contact centre-as-a-service and CRM data with contextual metadata to facilitate more intelligent and natural interactions with customers; reduce the cognitive distance between the agent and the issue through a single user interface; centralise real-time insights and information at scale to curate personalised experiences without compromising enterprise-grade security posture and data privacy requirements.

Demand Science Group acquires Cobena

DemandScience Group, the parent company of PureB2B, which specialises in full-funnel lead and demand generation for B2B technology companies, has acquired business intelligence and data sciences firm, Cobena.

Founded in 2016, Cobena specialises in data science tools, helps customers understand their current data and predict their company's future. Cobena’s customers include Nestle, Unilever, Johnson & Johnson, Wyeth, McDonalds, Novo Nordisk and Diageo, and is a partner of global tech companies Microsoft, Amazon Web Services, Google, Acoustic and Digimind.

Financial terms have not been disclosed.

Taguchi invests in Australian data centre

Digital marketing platform, Taguchi, will establish an Australian data centre in response to increasing concerns by government and company boards about data sovereignty and compliance.

The new data centre in Melbourne will provide secure, high-performance servers to hold and manage data for Australian clients that require local data storage, the vendor stated. The data centre will complement Taguchi’s existing US-based data centres, which are operated by Equinix, a global company that operates the world's largest platform of interconnected data centres.

DoubleVerify announces publisher division

Digital media measurement, data and analytics outfit, DoubleVerify, has launched a new division to support digital publishers.

The aim is for direct relationship development with the publisher community and product innovation efforts to help publishers maximise revenue yield from their high-value inventory and reduce friction with buyers.

The publisher division will include insights, R&D and engineering, with the insights team to guide publishers on how to combine data automation, campaign performance, media quality insights and delivery optimisation with DoubleVerify with the aim of helping publishers improve transparency, increase efficiency and maximise inventory monetisation opportunities.

Oracle teams up with Sourcepoint on privacy management

Privacy compliance platform, Sourcepoint, has announced its collaboration with Oracle’s suite of customer experience products, Oracle Cloud Customer Experience (CX).

Sourcepoint has formed a relationship to help Oracle customers protect consumer privacy and manage compliance and user consent. Sourcepoint will also join Oracle CX’s ISV Partner Advisory Board to help shape the direction of their products and partner programs.

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