Salesforce has dominated for leadership and vision in Gartner’s latest rankings of the top customer service and support software vendors globally. But a number of other players have been highlighted as leaders in what is fast becoming a busy list.

All the latest martech and adtech news this week from Zoom, Longtail UX, Currency Alliance, Rubicon Project and Telaria, HubSpot, Verint, Airship, and Taboola and Moat.

It’s been a couple of weeks of cancellations and warnings as industries from technology to culture and sports to marketing and creative cancel, postpone or take events digital in the face of the Covid-19 pandemic.

Adobe, Sitecore, Acquia, Liferay and Episever have taken the lead for digital experience platforms, according to Gartner’s latest Magic Quadrant for Digital Experience Platforms report.

Leaders in customer experience (CX) gathered at the Oracle Modern Cloud event this week to discuss customer journeys, good CX, and how best to achieve it.

Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.

Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.​

​It’s November so, naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting, and all year round messaging? And, most importantly, how do they do this in a cost effective way?

All the latest martech and adtech news this week from Oracle, Mood Media, Criteo, Emarsys, MiQ, Engagio, Oracle, Demandbase, Taboola, Outbrain, Campaign Monitor, Wrike and Purple Square.

As data moves to assume a central role within business in the digital era, its importance to marketing and customer experience professionals has never been greater. But nor has the need to ensure the security of such data.

All the latest martech and adtech news this week from Tealium, InMoment, Tableau, Arq Group, Playground XYZ, Ometria, Oracle and Daisy Intelligence

Recent figures back up CMO’s recent assertion the CDP (customer data platform) is here to stay, with the Customer Data Platform Institute reporting new funding grew from $58 million to $317 million in the first half of 2019 compared to the same period last year.

Stephanie Buscemi – the CMO of Salesforce of almost one year – may have walked a longer career path than most to reach the heights of the chief marketer's post. But it was certainly not trodden with lack of vision.

Adobe, IBM, Marketo, Oracle, SAP, SAS and Salesforce have been named as ‘leaders’ in Gartner’s recent Magic Quadrant for Multichannel Marketing Hubs report.

Few people have successfully dragged a sport that was popular during the Parthian Empire into the heart of one Asia-Pacific’s most modern cities.

Putting customer requirements first, recognising digital is not just an exercise in mathematics and ensuring better project check-ins are just a few lessons Jetstar’s CMO has taken away from a digital marketing transformation.

All the latest martech and adtech news this week from Talkwalker, Oracle, Percolate, Demandbase, Adthena, Marketing Evolution, Domo, Apple, Noble.AI, and more.

A consistently personalised multi-channel approach to customer messaging globally has seen Movember not only chalk up three-fold improvement in engagement, but also lift email revenue for its charitable cause.

​Former Deloitte marketer, Pamela Kemp, has been appointed A/NZ head of marketing for Hootsuite.

We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.

All the latest martech and adtech news this week from AdRoll, UP, Litmus, Oracle Marketing Cloud, Amobee, Verint, Upland, Swiftpage, Blippar, and more.