A handful of years ago, Tourism and Events Queensland (TEQ) commenced a complete review and overhaul of its marketing strategy and operations under incoming CMO Michael Branagh.

Leadership and anticipating customer needs have been key in this unprecedented time, says Adobe’s regional marketing chief, Duncan Egan. And they’re going to be critical as we progress to a new world state reflective of transformed consumer behaviours and expectations.

Two new digital solutions to help clients respond to physical distancing restrictions as a result of the COVID-19 pandemic have become the first big outcomes of Datacom's decision to invest in a fresh customer experience management approach.

All the latest martech and adtech news this week from Partnerize, Sympler, GoodData, Uberflip, Marketpoint, Adobe, SmarterHQ and Optimizely.

All the latest martech and adtech news this week from Cheetah Digital, Lotame, Pega, CyberArk, Wrike, Precisely, Adobe and Salesforce

All the latest martech and adtech news this week from Qlik, Pegasystems, Adobe and ServiceNow, Terminus, IAS and Amino Payments, Dynamic Yield, ScreenMeet and Segment.

Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.

We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.

All the latest martech and adtech news this week from Demandbase, Trade Desk and TikTok, Mailchimp, Adobe and Snowflake, Radisys, UserTesting, Jebbit and Pegasystems

All the latest martech and adtech news this week from Banzai, Criteo, LiveRamp, Hootsuite, Zoho, EZ Texting, VDX.tv, and Adobe.

​Adobe has released record first quarter 2020 results, but does expect to be impacted by COVID-19 in its upcoming quarter.

It’s been a couple of weeks of cancellations and warnings as industries from technology to culture and sports to marketing and creative cancel, postpone or take events digital in the face of the Covid-19 pandemic.

All the latest martech and adtech news this week from Salesforce, Confirmit, BlueVenn, Leanplum, QMS Media, Automation Anywhere, Verint and Adobe, and NetOpt

All the latest martech and adtech news this week from Snowflake, Adobe, Clipchamp, Amazon Web Services, Adobe, Outfit, Optimove and Retina

Adobe, Sitecore, Acquia, Liferay and Episever have taken the lead for digital experience platforms, according to Gartner’s latest Magic Quadrant for Digital Experience Platforms report.

All the latest martech and adtech news this week from Adobe, Marchex, HubSpot, Qualtrics, Rubicon Project and Telaria, Acquia, LOVO and Dataminr.

Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager of Digital Experience. Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO, Shantanu Narayen.

The sheer volume of digital channels available to marketers has brought a corresponding level of complexity to the task of creating and delivering content suitable for each, making the goal of ‘write once, run anywhere’ increasingly difficult to achieve.

It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.

All the latest martech and adtech news this week from Acquia, AgilOne, Adobe, Ogury, Canva, Broadsign and Adform, Zendesk, Pitney Bowes and LiveRamp.

Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. But since overhauling strategy over the last two years, the company has caught up to the tune of a 1100 per cent growth in online.