There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world that relies on the very human concepts of connection and trust.

Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX. It found A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022 in response to the pandemic-induced surge in new digital consumers and online behaviours. Challenges in coping with these changes remain, however.

During the recent Adobe Summit, personalisation strategy leaders from two dominant global retailers – M&S and Victoria’s Secret – shared key steps they’d taken to build out respective personalisation strategies, from measurement frameworks and initial business cases to how to find the right areas of personalisation first, goal setting, cultural buy-in and more.

Personalising content more effectively and at scale, refining digital capability using AI and unifying channel experiences are in the sights of Petbarn’s digital chief as the business looks to take the next leap up with its martech stack.

All the latest martech and adtech news from Brandwatch, Adobe, Acxiom, Sitecore, WeCommerce, Progress Software, Movable Ink, HubSpot and ReverseAds.

​Ever-more unified customer profile management, artificial intelligence (AI) and automation and comprehensive marketing resource management tools dominated the list of Adobe Experience Cloud product innovations presented at this year’s Adobe Summit.

All the latest martech and adtech news from Cognigy, LiveRamp, Adobe, Upflowy, The Trade Desk, SugarCRM, Movable Ink, Zonos and Contentgine

All the latest martech and adtech news this week from Criteo, Dynata, mParticle, Adobe, Influitive, Optimus Analytics, Integral Ad Science, Channel Factory, LiveRamp and Lotame.

The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!

Inspiring tales of brands adapting to digital acceleration and reimagining CX are the positives to come out of tough COVID conditions, says Adobe’s vice-president and managing director for Australia and New Zealand, Suzanne Steele

​CMO presents our new 3-part video series on how CMO50 luminaries are achieving greater marketing agility

All the latest martech and adtech news from Adobe, Seismic, Twilio, Qualtrics, InMobi, Liftoff, Vungle, Lytics and Bench.

More than $160 million in incremental turnover and a seamless connection between physical and digital customer engagement are just some of the big wins for Tabcorp since kicking off its best-in-class personalisation program.

It’s organisations boasting strong alignment between marketing and other functions – especially the CIO - that are going to get the great things done that matter most to the bottom line.

Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.

Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners.

Customer data management, reporting and actionability was firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities.

Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Australian brands are attempting to navigate the data-driven marketing landscape.

Gartner has released its latest digital experience platforms (DXP) report, highlighting rising need for modular and composable software solutions in the face of the pandemic and the explosion of digitisation caused by the COVID-19 pandemic.

Adobe Stock’s visual and creative forecast for 2021 predicts several trends around the theme of resilience rising.

Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.