In the increasingly competitive world of higher education, marketing plays a vital role in driving recruitment of new students.

CMO is delighted to release our new CMO50 alumni whitepaper exploring how leading Australian marketers are practising personalisation in a new era of passion points, preferences and purpose.

Intelligent campaign segmentation to give customers what they want is finally becoming a reality for The Lottery Office after making the leap into a new marketing orchestration platform.

Real, retro, animal influences and wellness are dominating creative visual trends and design aesthetics going into 2023, Adobe’s latest Stock 2023 Annual Creative Trends Forecast suggests.

Combining curiosity and an open mindset with a healthy balance of data-driven decision making is critical in the leadership make-up of Adobe’s new vice-president and managing director, Adobe A/NZ, Katrina Troughton

In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.

All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.

Analysts and industry commentators are throwing their backing behind Adobe's recent acquisition of Web-first collaborative platform, Figma, for approximately US$20 billion, describing the deal as a coup.

Episode 2 of our CMO50 video series exploring modern marketing and the role of trust has landed!

CMO is delighted to bring you the first episode of our new 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust.

Forrester has released its latest Marketing Resource Management (MRM) Wave, highlighting nine vendors across its leadership, strong performer, contender and challenger ranks.

All the latest martech, adtech and customer tech news from Medallia, NICE, Digivizer, Marketplacer, Synthesio, MessageMedia, Smooth Messenger, SundaySky and Alida.

CMO is delighted to officially open nominations for the CMO50 2022, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.

All the latest martech, adtech and customer tech news from InMoment, Adobe, Databricks, SnapLogic, Neustar, Shopify, Verint and ARInsights.

There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world that relies on the very human concepts of connection and trust.

Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX. It found A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022 in response to the pandemic-induced surge in new digital consumers and online behaviours. Challenges in coping with these changes remain, however.

During the recent Adobe Summit, personalisation strategy leaders from two dominant global retailers – M&S and Victoria’s Secret – shared key steps they’d taken to build out respective personalisation strategies, from measurement frameworks and initial business cases to how to find the right areas of personalisation first, goal setting, cultural buy-in and more.

Personalising content more effectively and at scale, refining digital capability using AI and unifying channel experiences are in the sights of Petbarn’s digital chief as the business looks to take the next leap up with its martech stack.

All the latest martech and adtech news from Brandwatch, Adobe, Acxiom, Sitecore, WeCommerce, Progress Software, Movable Ink, HubSpot and ReverseAds.

​Ever-more unified customer profile management, artificial intelligence (AI) and automation and comprehensive marketing resource management tools dominated the list of Adobe Experience Cloud product innovations presented at this year’s Adobe Summit.

All the latest martech and adtech news from Cognigy, LiveRamp, Adobe, Upflowy, The Trade Desk, SugarCRM, Movable Ink, Zonos and Contentgine