Giving students real-world skills to stay above water and make strategic career moves, while helping industry build the modern workforce, are driving forces behind RMIT’s new learning partnership with Adobe, its strategy and product lead says.

​Physical stores are not dead. It is not only about either physical or digital stores, but how you seamlessly combine the two and deliver on customer experience, said Mark Teperson, chief digital officer at Accent Group at today’s Adobe Symposium in Sydney.

Having a customer lifecycle-led, targeted approach to marketing is vital to the Australian Red Cross Blood Service’s efforts to grow its customer database to 580,000 and meet the ever-increasing need for blood donations, its marketing leader says.

Experience-led businesses are putting long-term engagement over short-term wins, investing in a combination of people, process and technology, have more comprehensive leadership buy-in and are seeing stronger revenue and customer wins as a result.

Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit are leading the pack when it comes to delivering personalisation engines to marketer, digital and CX practitioners, a fresh Gartner report claims.

​More than 35 of Australia's marketing leaders came together before the recent CMO Momentum conference in Sydney to debate what it truly takes to foster customer-led innovation at a special breakfast held by CMO in partnership with our CMO50 sponsor, Adobe. Here are pictorial highlights from the event.

The University of Canberra has appointed a new digital partner and is rolling out Adobe’s Experience Cloud platform as part of a digital student journey transformation project aimed at delivering more holistic student experiences.

CMOs looking to implement a customer experience program need to engage with shareholders with the same amount of tangibility as CFOs if they want to ensure CX as a market share growth driver and competitive advantage.

All the latest martech and adtech news this week from Pegasystems, Integral Ad Science, Domo, LivePerson, Adobe, SoundCloud and more.

Adobe’s CIO, Cynthia Stoddard, is so committed to ensuring employee experiences are as personalised and strong as customer experiences, she’s dedicated one of her team leaders to the task and launched a program to make it happen.

In an effort to complete with Oracle, SAP, and Salesforce, Adobe has entered into an agreement to acquire Magento Commerce, thereby adding digital commerce capabilities to the Adobe Experience Cloud.

Cash Converters is aiming to perform a hat trick: Focus better on customers, enhance digital capabilities across sales and marketing, and beef up brand awareness.

​It’s only a matter of time before we starting seeing enterprise marketing functions outsourced and the emergence of more ‘marketing-as-a-service’ business models globally.

Western Sydney University (WSU) is on what its CMO says is an ambitious transformation strategy that kicked off with a brand relaunch in 2015 and has now seen the rollout of a new student portal and website.

All the latest martech and adtech news this week, including Adobe, Moat, Pinterest, Qualtrics, and more.

Putting in place a comprehensive marketing technology stack is not what determines digital marketing success and data-driven thinking. It’s having your people skilled up and in the right mindset to employ the tools to what they do on a day-to-day basis.

Two years ago, Kristina Curtis took on the newly created role of digital and customer analytics leader at Westpac’s BT Financial group. Customer analytics previously sat under the CMO before a decision was made to elevate its seniority and unite it with digital.

All the latest martech and adtech news this week from Adobe, IBM, Apple, Daisee, Suzy, 6Sense and more.

Modernising technology architecture and talent amplification are the two biggest macro challenges facing brands looking to make experience the cornerstone of their corporate strategy, Adobe’s executive VP of digital marketing, Brad Rencher, says.

Three months in to a marketing technology-led transformation to bring voice of the customer in to the Village Roadshow business, digital and customer marketing leader, Clare Smith, rolled out a DMP trial. It was a big mistake.

​Creating a common data language to build a single customer experience record, customisable AI modelling and integration between creative assets and media targeting, are among the major product enhancements announced by Adobe at this year’s digital marketing summit.