All the latest martech and adtech news from Adobe, Marketo, Google, Qualtrics, Freshworks, Wrappli, Amplero, Meltwater and Cake.

The need to reduce campaign delivery from 22 weeks to a matter of days has kickstarted a direct marketing transformation at IAG that sees the ASX-listed insurance giant not only replacing and centralising its core marketing technology stack, but also rethinking its customer approach.

All the latest martech and ad news from Adobe, Digital Alchemy, SugarCRM, Outbrain, Adestra, BlueVenn, DoubleVerify, iClick and Episerver.

Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.

Adobe’s workforce has changed by as much as 30 per cent in the past 5-6 years as it builds the agility, capability and diverse thinking it needs for rapid innovation and growth.

All the latest martech and adtech news from Adobe, Rocket Fuel, Aprimo, Taboola, Hootsuite, The Trade Desk, Datarati and more.

Adobe has launched its first Advertising Cloud and is pooling its suite of marketing, advertising and business solutions under a wider Experience Cloud as its seeks to shore up a dominant position providing customer experience technology across the enterprise.

Swinburne University has struck a new agreement with Adobe that not only sees the tertiary institution adopting the vendor’s Marketing Cloud, it's also using it to transform its digital and marketing curriculum.

Adobe, Salesforce, Oracle have again dominated Gartner’s list of digital marketing technology providers for 2017, striking out a significant lead against the rest of the pack.

All the latest martech and adtech news from SAP, Adobe, Unruly, Aprimo, Springbot, Skyhook, Stackla, Rubicon Project, Pronto Software and AppsFlyer.

All the latest marketing technology and ad technology news from Oracle, Adobe, MediaMath, xAd, Adyoulike, Nielsen, Ipsos, Eyeota, Lattice Engines, Flamingo and Facebook.

Adobe has taken another definitive step into the adtech space, acquiring video programmatic technology vendor, TubeMogul, in a deal worth US$540 million.​

All the latest martech and adtech news from Tealium, Oracle, Adobe, Microsoft, Magento, AppNexus, DataXu, Beckon, Neustar, YesPath and ProsperWorks.

Adobe and Microsoft have inked a partnership that will see the digital marketing giant’s Marketing Cloud running on Microsoft’s Azure cloud.

All the latest martech and adtech news this week from TubeMogul, Zeta Interactive, Acxiom, Sizmek, Google Analytics, Adobe, Episerver, Ogury, Dentsu, Infer, Leadscape and LeanData.

Social content and media management must become less of a channel exercise and more about an organisation’s ability to publish, engage and measure social business in a unified way.

At Adobe’s flagship Digital Marketing Summit, executive VP and general manager of digital marketing, Brad Rencher, proclaimed the rise of a third wave of enterprise transformation where experience is the competitive advantage.

All the latest martech and ad tech news from IBM, SAP, Adobe, Criteo, Radius, Blis Media, AppNexus, SpearMaven and OtherLevels.

It’s a no-brainer that marketers want to reach their intended audience in the most efficient way possible. This promise of greater efficiency lies at the heart of the concept of people-based marketing, a digitally driven method of finding and serving the right advertising and content to the right individuals.

This week's roundup of top martech and ad tech stories from Adobe, Peazie, Avention, Appboy, Everstring, Lattice Engines, ShareRoot, eLoyalty, Verizon, Marchex and CoTe.

Adobe has acquired content management technology provider, Livefyre, adding yet another string to its Marketing Cloud bow.