All the latest martech and adtech news this week from Acxiom, LiveRamp, Liferay, Adobe, Thunder, Demandbase, Roy Morgan, Voogy, SugarCRM and Ytel.

Adobe, SAP and Microsoft have joined forces in a new Open Data Initiative (ODI) which the vendor trio say will shake-up customer experience delivering by allowing clients to combine and harness data from across their respective technology platforms.

Adobe has confirmed its acquisition of Marketo, paying US$4.75 billion to acquire the B2B marketing automation player.

Adobe is reportedly in talks to purchase best-of-breed marketing automation vendor, Marketo.

All the latest martech and adtech news this week from Adobe, Deloitte, Episerver, MediaMath, Demandbase, BigCommerce, Beckon, Impact and MediaRails.

Implementing omnichannel marketing and personalisation has created an almost unprecedented level of member engagement in a category with typically low engagement, said Hesta.

Giving students real-world skills to stay above water and make strategic career moves, while helping industry build the modern workforce, are driving forces behind RMIT’s new learning partnership with Adobe, its strategy and product lead says.

​Physical stores are not dead. It is not only about either physical or digital stores, but how you seamlessly combine the two and deliver on customer experience, said Mark Teperson, chief digital officer at Accent Group at today’s Adobe Symposium in Sydney.

Having a customer lifecycle-led, targeted approach to marketing is vital to the Australian Red Cross Blood Service’s efforts to grow its customer database to 580,000 and meet the ever-increasing need for blood donations, its marketing leader says.

Experience-led businesses are putting long-term engagement over short-term wins, investing in a combination of people, process and technology, have more comprehensive leadership buy-in and are seeing stronger revenue and customer wins as a result.

Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit are leading the pack when it comes to delivering personalisation engines to marketer, digital and CX practitioners, a fresh Gartner report claims.

​More than 35 of Australia's marketing leaders came together before the recent CMO Momentum conference in Sydney to debate what it truly takes to foster customer-led innovation at a special breakfast held by CMO in partnership with our CMO50 sponsor, Adobe. Here are pictorial highlights from the event.

The University of Canberra has appointed a new digital partner and is rolling out Adobe’s Experience Cloud platform as part of a digital student journey transformation project aimed at delivering more holistic student experiences.

CMOs looking to implement a customer experience program need to engage with shareholders with the same amount of tangibility as CFOs if they want to ensure CX as a market share growth driver and competitive advantage.

All the latest martech and adtech news this week from Pegasystems, Integral Ad Science, Domo, LivePerson, Adobe, SoundCloud and more.

As we launch the fourth annual CMO50 program, CMO catches up with Adobe’s own director of marketing Asia-Pacific for Enterprise, Paula Parkes, to discuss how innovation, effectiveness and being customer-led are impacting her position as a marketing leader

Adobe’s CIO, Cynthia Stoddard, is so committed to ensuring employee experiences are as personalised and strong as customer experiences, she’s dedicated one of her team leaders to the task and launched a program to make it happen.

In an effort to complete with Oracle, SAP, and Salesforce, Adobe has entered into an agreement to acquire Magento Commerce, thereby adding digital commerce capabilities to the Adobe Experience Cloud.

Cash Converters is aiming to perform a hat trick: Focus better on customers, enhance digital capabilities across sales and marketing, and beef up brand awareness.

​It’s only a matter of time before we starting seeing enterprise marketing functions outsourced and the emergence of more ‘marketing-as-a-service’ business models globally.

Western Sydney University (WSU) is on what its CMO says is an ambitious transformation strategy that kicked off with a brand relaunch in 2015 and has now seen the rollout of a new student portal and website.