All the latest martech and adtech news this week from Adobe, Marchex, HubSpot, Qualtrics, Rubicon Project and Telaria, Acquia, LOVO and Dataminr.

Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager of Digital Experience. Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO, Shantanu Narayen.

The sheer volume of digital channels available to marketers has brought a corresponding level of complexity to the task of creating and delivering content suitable for each, making the goal of ‘write once, run anywhere’ increasingly difficult to achieve.

It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.

All the latest martech and adtech news this week from Acquia, AgilOne, Adobe, Ogury, Canva, Broadsign and Adform, Zendesk, Pitney Bowes and LiveRamp.

Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. But since overhauling strategy over the last two years, the company has caught up to the tune of a 1100 per cent growth in online.

​TAFE NSW has become the first training provider in NSW to offer Adobe certification for students and businesses.

IntelligenceBank releases new dynamic creative templates

All the latest martech and adtech news this week from Verint, Wrike, Rokt, Hootsuite and Proofpoint, Blis, Brightcove, Adobe, HubSpot and Canva

Adobe and Evergage have topped the latest Forrester Wave rating digital intelligence platform providers based on product offering, strategy and market presence.

All the latest martech and adtech news this week from ONE, Adobe, Falcon.io, Contentserv and Onedot, RRD and ActionIQ, Salesforce, Mailgun and ActivePipe

​Nine made a raft of announcements last night at its Upfront 2020 event, including data unification across the whole enterprise, an advertising effectiveness offering, and cost per view of BVOD.

All the latest martech and adtech news this week from Salesforce, Adobe, Focusvision, Google, Openprise, Simon Data, Cere Network and CtrlShift.

All the latest martech and adtech news this week from Siteimprove, Microsoft, LiveTiles, Twilio, Zylotech, Bomora, SurveyMonkey, GetFeedback, inMarket, Thinknear, PromoteIQOpens and MessageMedia.

All the latest martech and adtech news this week from SugarCRM, MindTickle, Quiq, Marchex, Live Group, Qualtrics, Automation Anywhere, Klevops, Adobe, Vizibl and IgnitionOne.

Recent figures back up CMO’s recent assertion the CDP (customer data platform) is here to stay, with the Customer Data Platform Institute reporting new funding grew from $58 million to $317 million in the first half of 2019 compared to the same period last year.

All the latest martech and adtech news this week from Near, Adobe, Avanade, Emarsys, IRI, Rightpoint, Bowfin, IgnitionOne, Clarus, True Influence, OneTrust, HubSpot, Verint, Microsoft, Flybits, and more.

It’s not often a digital experience leader tells you he wishes staff could be more like Io, the Jupiter moon transforming itself completely every 12 months. But it’s an apt analogy for the way all of us need to strive to be more adaptive and evolutionary in our approach to customer experience design.

More than 600,000 prospective visitor leads, a freshly identified customer cohort, lower-cost conversion and stronger industry partnerships are just some of the big wins for South Australia Tourism Commission (SATC) thanks to its digital marketing investment.

If there’s one thing modern marketers need to let go of, it’s perfectionism, says Adobe VP of global brand marketing, John Travis.

Providing customers with personalised experiences at scale is the Holy Grail for marketing teams today. But getting there requires significant investment into a raft of digital capabilities and processes.