More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.

The next-generation customer data management space is rapidly heating up, with upstart US vendor, Segment, raising a whopping US$175 million in funding for its new customer data infrastructure offering.

It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.

When crafting the blueprint for marketing technology transformation at Australian industry super fund, CBUS, its head of technology and digital, Rob Pickering, turned to customer experience design as his first port of call.

There’s no doubt about it: Marketers are being asked to be change agents within their organisations. And it became apparent at this week’s Adobe Summit that technology marketing leaders have been successfully doing just that.

​Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.

It was improving access to student services and not acquisition activity that the team at University of NSW chose as the pilot project to try out its newly acquired marketing technology stack.

The more brands invoke the unmet, unarticulated needs of consumers by showing empathy, the more they will innovate.

All the latest martech and adtech news this week from HCL, ReachLocal, Hootsuite, Adobe, McDonald's, Dynamic Yield, Pocketmath, Intercom, Domo, Salesforce, TripleLift, and more.

Measuring commercial success in retail must shift away from traffic and conversion rates to how many customers you have relationships with and how you retain those customers in a way that’s relevant to them.

A real-time customer data engine and platform, Customer Experience cloud improvements, a new Commerce Cloud and integration of Marketo into Marketing Cloud are among Adobe’s latest efforts to deliver the customer experience management vendor of choice to enterprises.

Using the personality and online reach of in-store staff online could be a vital differentiator for retail brands looking to compete against digital upstarts and better meet consumer demand for experience-led shopping, Magento global CEO, Mark Lavelle, believes.

All the latest martech and adtech news this week from ThreeKit, SAP, inQuba, Mapp, Local Measure, Campaign Monitor, BigCommerce, AdRoll, Adobe, Magento, Radius, and more.

Being able to deliver a virtual personalised assistant to every staff member and student on campus is a step closer to reality for the University of Canberra after it signed up to a new artificial intelligence-powered chatbot platform.

The University of NSW has thrown its dollars behind Adobe’s Experience Cloud as part of a digital experience transformation aimed at lifting its reputation and standing to the top echelons of tertiary providers globally.

All the latest martech and adtech news this week from LiveChat, InMarket, Point Inside, SurveyMonkey, Data Republic, Brandollo, Daitum, Adobe, and more.

All the latest martech and adtech news from Oracle, Adobe, Cooperate, Ooyala, Zylotech, FullStory, MediaMath, Acquia, BigCommerce, Templafy and Digivizer.

All the latest martech and adtech news this week from Qualtrics, TVSquared, Twilio, Adobe, Autopilot, Turing Analytics, InMobi, Thunder Experience Cloud, and more.

All the latest martech and adtech news this week from Twilio, SendGrid, Liferay, Adobe, Taboola, SugarCRM, LivePerson, Intercom, Pipedrive and Talend.

​MediaMath, Google, Adobe, and Adform have been named leaders in Gartner’s latest Magic Quadrant for Adtech report, with The Trade Desk and Amobee as challengers.

All the latest martech and adtech news this week from Acxiom, LiveRamp, Liferay, Adobe, Thunder, Demandbase, Roy Morgan, Voogy, SugarCRM and Ytel.