Modern Marketing and why it's a matter of trust: Episode 2

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Episode 2 of our CMO50 video series exploring modern marketing and the role of trust has landed!

Opening up data insights to all customers was just one of the ways SiteMinder instilled trust during the pandemic. In the second episode of our new 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, the Aussie software company’s global marketing chief, Mark Renshaw, details the impact of trust in B2B marketing and some of the surprising ways his organisation is striving to deliver it.

This latest 3-part CMO50 video series brings together thought leaders from our CMO50 alumni as well as sponsor, Adobe, to look at what makes up the foundations of trust in a digital-first business and marketing approach and how responsible use of data has become the admission ticket for establishing strong digital relationships. We also explore ways marketing leaders are building trust into every program and experience through personalisation, creative content and consumer choice.

About our panellist

Mark Renshaw is the global chief marketing officer of SiteMinder, the world’s leading open hotel commerce platform - focused on hotels of different sizes across all aspects of brand reputation, revenue generation, partner and customer marketing.

Mark has been in the marketing and advertising business for more than 25 years, starting in Australia at Leo Burnett, before moving to Singapore and eventually Chicago to lead digital marketing in the company's global headquarters.

Mark has worked with three of the ten most valuable B2C and B2B brands in the world including Amazon, Samsung, and McDonald’s, as well as some of the leading marketers globally, including P&G, GM and Symantec. Mark has led teams to develop innovative approaches to digital marketing and ecommerce for technology brands, including fully integrated, multi-channel Super Bowl programs like Amazon’s first Super Bowl campaign for Alexa. He has also developed pioneering new digital marketing capabilities partnering with the advertising product teams at Google, Facebook and Amazon.

Renshaw joined SiteMinder as global CMO in December 2018.

Missed Episode 1 featuring Commonwealth Bank CMO, Jo Boundy? Click here to view.

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