All the latest martech and adtech news this week from InMobi, Salesforce, Demandbase, Adobe, Canva, Talkwalker, Visto, and ContentSquare.
More than 50 per cent of office workers across Asia-Pacific rate access to cutting-edge technology in the workplace above perks such as food and office design, a new report claims. Yet with artificial intelligence (AI) predicted to eradicate 40 per cent of Australian jobs in the next 10-15 years, more companies need to be mindful of seeding control to next-generation technologies or losing sight of the human in the midst of the next wave of organisational change.
All the latest martech, adtech and CX tech news from Salesforce, Aprimo, Adobe, Microsoft, Marketo, Freshdesk, Sprinklr, Tibco, The Trade Desk, Drawbridge, Tapad and Sizmek.
Swinburne University of Technology’s marketing chief, Sarah Graham, says her vision is to create a lifetime of value for its customers to derive a lifetime of value from them.
All the latest martech and adtech news from Adobe, Marketo, Sitecore, Blis, Optimizely, Maximizer and more
Adobe has poached Experian’s A/NZ managing director to take over the reins for Australia and New Zealand following the departure of Chris Skelton.
All the latest martech and adtech news from Vision Critical, Adobe, Act-On Software, Mobile Embrace, AskNicely, AdRoll, AppNexus, Rubicon Project and SendinBlue.
All the latest martech and adtech news from Adobe, Marketo, Google, Qualtrics, Freshworks, Wrappli, Amplero, Meltwater and Cake.
All the latest martech and adtech news from Adobe, Mapp Digital, Zeta Global, Blis, AppNexus, [24]7, Dynamic Yield, DataXu and Placecast.
Marketing wasn’t Alexis Denby’s first pick for a career. Cutting up dead bodies was.
The need to reduce campaign delivery from 22 weeks to a matter of days has kickstarted a direct marketing transformation at IAG that sees the ASX-listed insurance giant not only replacing and centralising its core marketing technology stack, but also rethinking its customer approach.
All the latest martech and ad news from Adobe, Digital Alchemy, SugarCRM, Outbrain, Adestra, BlueVenn, DoubleVerify, iClick and Episerver.
Australia and New Zealand consumers increasingly look at websites via their smartphones but still significantly prefer completing a purchase via the desktop.
Adobe’s workforce has changed by as much as 30 per cent in the past 5-6 years as it builds the agility, capability and diverse thinking it needs for rapid innovation and growth.
All the latest martech and adtech news from Adobe, Rocket Fuel, Aprimo, Taboola, Hootsuite, The Trade Desk, Datarati and more.
Adobe has launched its first Advertising Cloud and is pooling its suite of marketing, advertising and business solutions under a wider Experience Cloud as its seeks to shore up a dominant position providing customer experience technology across the enterprise.
Swinburne University has struck a new agreement with Adobe that not only sees the tertiary institution adopting the vendor’s Marketing Cloud, it's also using it to transform its digital and marketing curriculum.
Adobe, Salesforce, Oracle have again dominated Gartner’s list of digital marketing technology providers for 2017, striking out a significant lead against the rest of the pack.
All the latest martech and adtech news from SAP, Adobe, Unruly, Aprimo, Springbot, Skyhook, Stackla, Rubicon Project, Pronto Software and AppsFlyer.
All the latest marketing technology and ad technology news from Oracle, Adobe, MediaMath, xAd, Adyoulike, Nielsen, Ipsos, Eyeota, Lattice Engines, Flamingo and Facebook.
Adobe has taken another definitive step into the adtech space, acquiring video programmatic technology vendor, TubeMogul, in a deal worth US$540 million.