Digital Marketing
All the latest martech and adtech news this week from Pitney Bowes, Hootsuite, Genesys, engage:BDR, Invigor, OneTrust, dataxu, and more.
Strategy
It sounds ridiculously ambitious for a big four bank to become one of the world’s great service companies, but that’s just what Westpac NZ is trying to achieve, and it has the CX management technology to prove it.
Digital Marketing
All the latest martech and adtech news this week from SAS and Data Republic, Genesys, Hypetap, Zoho, Qualtrics, Salesforce and Dropbox, Brand Metrics and more
Digital Marketing
All the latest martech and adtech news this week from Google, AdRoll, YouTube, Ogury, Magento, and more.
Digital Marketing
The volatile agriculture industry is placing increasing pressure on industry players like fertiliser co-operative Ravensdown to adopt more innovative ways to boost customer experience and engagement in order to maintain a competitive edge. Ravensdown’s CIO, Mark McAtamney, revealed how leveraging Genesys technology helped boost the co-operative’s customer-centric capabilities and offer deeper insights to help better meet customer needs.
Digital Marketing
All the latest martech, adtech news from Near, Genesy, RadiumOne, Infer, Exponential Interactive, Invoca, Innovid and Magisto.
Digital Marketing
All the latest martech and adtech news from Genesys, Emarsys, FunnelCake, Apigee, MaxPoint, Integral Ad Science, TapInfluence, Jivox and Flipboard.
Digital Marketing
Our weekly round-up of the latest martech and ad tech news, featuring, Google, Sprinklr, Criteo, SteelHead, Verizon, Yahoo!, Olapic, Taboola, Fiksu, Genesys, Zoho and Smaato.
Digital Marketing
Taking the same proactive, customer-led approach to digital engagement as that offered through its physical bank branches is seeing Credit Union Australia (CUA) transform its website experience.
E-book
Challenge: Too much feedback and not enough time to dig through it. Goal: Quickly and ...
We have all heard the saying "If you don't plan, you're planning to fail". Nowhere ...
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
If trust is the new currency, then we’re in deep trouble. Here's why.
Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
The advancement of AI will make most of human jobs obsolete in the coming 10 to 20 years. Protecting or try to save jobs will make the h...
vallab01
Aussie futurist: Personal AI will be a reality in five years
are you talking about bbc news here
frank
CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth
Toms is definitely my favourite shoe brand! Along with Aurélien. For this summer I bought two pairs of navy Toms espadrilles and a pair o...
Paul Erickson
The shoe with a good soul: TOMS’ innovations for philanthropic engagement
I think this is the best article today about the salesforce latest platform. Thanks for taking your own time to discuss this topic, I fee...
Ramramky
Salesforce looks to democratise AI, IoT with latest platform play
I came across this recently when researching blockchain loyalty point projects. There are quite a few projects. Most are in development a...
Andrew @ EcomLoop
How cryptocurrency is set to change the customer loyalty program model