​It’s November so, naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting, and all year round messaging? And, most importantly, how do they do this in a cost effective way?

All the latest martech and adtech news this week from Tealium, Longtail UX, ZMC, OpenText and Carbonite, Seismic and Percolate, Act-On, DoubleVerify and Ad-Juster, and MessageMedia.

Technology has finally given marketers the tools to answer the tough questions around how, where and when to spend their marketing dollars. But it’s the ability to transform alongside technology, gain internal buy-in for change and iterate that’s vital to achieving success.

All the latest martech and adtech news this week from Verint, Wrike, Rokt, Hootsuite and Proofpoint, Blis, Brightcove, Adobe, HubSpot and Canva

All the latest martech and adtech news this week from Roku, Qualtrics, FocusVision, Validity, Contentsquare, Braze, OpenText and Bluecore

Martech acquisition has grown 22 per cent last year, according to a global report, to be worth more than US$121 billion. However, there are concerns the concentration on data is coming at the expense of creativity.

All the latest martech and adtech news this week from Oracle, Mood Media, Criteo, Emarsys, MiQ, Engagio, Oracle, Demandbase, Taboola, Outbrain, Campaign Monitor, Wrike and Purple Square.

All the latest martech and adtech news from Acquia, Cheetah Digital, Salesforce, Auttomatic, Segment, RedPoint, Criteo and Robling.

It’s a problem most marketing teams now face: How to make real-time engagement a reality and personalised? This past year, Travel Money Group has been doing something about it, and chalked up a 12 per cent lift in email sales as a result.

All the latest martech and adtech news this week from Tealium, InMoment, Tableau, Arq Group, Playground XYZ, Ometria, Oracle and Daisy Intelligence

Today’s marketing teams are filled with specialists in fields such as data analytics or the use of specific tools, and the introduction of artificial intelligence (AI) is threatening to increase the need for dedicated professionals. But perhaps AI might also be the tool that finally lets marketers get back to doing marketing?

All the latest martech and adtech news this week from Clearbit, Lotame, Brightcove, Contentserv, ExoClick, AdRoll, Finteza, Syte, Blis, Digivizer and AdSparc.

Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.

Consumers are bombarded with thousands of brand messages every day. Which makes it increasingly important for marketers to understand the complete brand experience and have rich, actionable insights through a broad array of data.

All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.

All the latest martech and adtech news this week from Pitney Bowes, Leadspace, Salesforce, Zendesk, RollWorks, AdRoll, Freshworks, AdKernel, AdSecure, SparkPost, Automattic, ZBS CRM, and more.

Salesforce chalked up a 36 per cent year-on-year revenue increase across its Marketing and Commerce Cloud portfolio in the second quarter of FY20, according to its latest financial results.

All the latest martech and adtech news this week from Salesforce, Adobe, Focusvision, Google, Openprise, Simon Data, Cere Network and CtrlShift.

​For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.

All the latest martech and adtech news this week from Siteimprove, Microsoft, LiveTiles, Twilio, Zylotech, Bomora, SurveyMonkey, GetFeedback, inMarket, Thinknear, PromoteIQOpens and MessageMedia.

All the latest martech and adtech news this week from SugarCRM, MindTickle, Quiq, Marchex, Live Group, Qualtrics, Automation Anywhere, Klevops, Adobe, Vizibl and IgnitionOne.