All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.

Solving the challenge of a single customer record that can be harnessed for event-based and personalised marketing, with tools to visualise and analyse the full customer journey, has led Australian tech vendor, Autopilot, to a new platform play and brand overhaul.

All the latest martech and adtech news from Tableau, Salesforce, Curious Thing, Robotic Marketer, IAS, Creatio, mParticle and Similarweb.

All the latest martech and adtech news from Zoho, Qualtrics, SAP, Validity, Conversica, Odaseva, Swiftline, SAS and Databricks.

All the latest martech and adtech news from Movable Ink, ActiveCampaign, Madison Logic, StackCommerce, InMobi, Integrate, Xandr, GumGum and Upwave.

​After a two-year wait, Scott Brinker and Frans Riemersma have debuted the 2022 edition of their marketing technology supergraphic to coincide with this year’s international martech day, highlighting nearly 10,000 vendors across the ecosystem.

Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.

All the latest martech and adtech news from impact.com, Freshworks, HubSpot, Humanitix, GupShup, Qualtrics, InfoSum, Databricks and ON24.

Understanding what’s driving customer engagement and rapid-fire website innovation are a couple of the benefits Aussie fintech, HelpPay, is gleaning from early investment into a digital marketing platform.

Three quarters of senior marketers don’t feel they have the technical ability to realise their digital ambitions and half feel overwhelmed by the amount of martech at their disposal.

All the latest martech and adtech news from Cal.com, Fulcrum, ActionIQ, Comscore, Instreamatic, DoubleVerify, Owler and Yotpo.

All the latest martech and adtech news from Sitecore, Alida, Salesforce, Validity, Amobee, HypeAuditor, Neustar, 8x8 and Genesys.

All the latest martech and adtech news from Nielsen, Optimove, BigCommerce, Terminus, TripleLift, Soprano Design, Sensor Tower and InMobi.

The latest Gartner Magic Quadrant for content marketing platforms has highlighted Optimizely (Welcome), Sprinklr, Skyword and Seismic as leaders both in terms of vision and ability to deliver.

All the latest martech and adtech news from Linktree, Qualtrics, Validity, Amperity, Delacon, Tableau, Tealium, Phrasee, Zeta and ArcaMax.

Personalising content more effectively and at scale, refining digital capability using AI and unifying channel experiences are in the sights of Petbarn’s digital chief as the business looks to take the next leap up with its martech stack.

All the latest martech and adtech news from Brandwatch, Adobe, Acxiom, Sitecore, WeCommerce, Progress Software, Movable Ink, HubSpot and ReverseAds.

All the latest martech and adtech news from Insider, Metadata.io, Adriel, Smartsheet, DoubleVerify, Nielsen, Sinch, Snowflake and Streamlit.

Customers might be the most important part of many organisations, but by definition, they tend to be external to its processes and functions. They can be polled, surveyed and observed, but inevitably they are at risk of being left out of key decisions, especially during times of extensive or rapid transformation. But when it came time for Super SA to undertake its digital transformation, the leadership team found a simple yet effective way of keeping customers at the centre of their thinking.

All the latest martech and adtech news from Zendesk, impact, Genesys, Bloomreach, BigCommerce, Hey Yabble, Truescope, Semrush and Kompyte.

Content operation ecosystems are on the rise, headless CMS is gaining ground, there’s a shift towards composable solutions and a blurring of the line between content and commerce, Gartner’s latest digital experience platforms report highlights.