Martech

Measurement & Analytics

Report: CDP adoption hampered by data maturity

A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found.

Digital Marketing

Gumtree launches new ad platform

Online marketplace, Gumtree, has released a new ad platform combining first-party data, predictive purchasing technology, new native products and content innovations to enable brands to engage with customers.

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Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

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The top 6 content challenges facing B2B firms

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Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

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10 lessons Telstra has learnt through its T22 transformation

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Check out tiny twig for comfy and soft organic baby clothes.

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Binge and The Iconic launch Inactivewear clothing line

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NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

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NetSuite to acquire Bronto's digital marketing platform for US$200m

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Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

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3 ways Booking.com is improving its B2B marketing game

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Web Events

CMO webinar | Reframing perceptions of old-school advertising in the new consumer normal

Forging connection between CMO and CIO for customer success

CMO webinar | Elevating marketing's impact through data-driven innovation

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

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