In the increasingly competitive world of higher education, marketing plays a vital role in driving recruitment of new students.

When Richard Kelsey and Geoff Huens started online beer retailer, Beer Cartel, in 2009, they had a mission to break the hold of "boring bland beers" on the Australian market.

Few things hurt a business more than complacency, or not building a strategy centred around meeting customer needs, according to Lexer’s new VP of marketing, Aparna Gray.

All the latest martech, adtech and CX tech news from MessageGears, InMoment, Emplifi, Verint, CloseFactor, Invenna, Human Interference, JW Player and Dialpad.

Intelligent campaign segmentation to give customers what they want is finally becoming a reality for The Lottery Office after making the leap into a new marketing orchestration platform.

All the latest martech, adtech and customer technology news from Bynder, Microsoft, OpenAI, The Trade Desk, Complexica, Snowplow, Genesys, AWS, Brightcove, Magnite and Alchemer.

When Maggie Lower took on the role of chief marketing officer at Hootsuite in mid-2021, she knew she was joining an organisation that had defined the social media management category a decade earlier.

All the latest martech and customer tech news from Zappi, Dialpad, MessageGears, Optimizely, Zitcha, Integrate, 6sense, NICE and Soprano Design.

Consolidation has largely defied the marketing technology ecosystem. For every acquisition and merger over the past 10-15 years, a plethora of fresh-faced players has sprung up, bringing disruption and new must-have martech categories with them.

All the latest martech and adtech news from Rokt, BigCommerce, Frame AI, Crownpeak, Local Measure, Chattermill, Operative Intelligence and Amperity.

A bullish belief in cloud-based, composable architecture, the convergence of content and commerce and personalisation are what Sitecore’s global CEO believes will help the martech vendor continue to win market share.

All the latest martech and adtech news from Zendesk, Freshpaint, HotJar, iion, Tealium, Deloitte, Fast Simon, Talkdesk and AppHub.

In the latest of CMO’s Food for Thought series, we ask five stellar marketing chiefs from different industries: What investments have you made over the past year to improve the performance of your digital marketing activities?

Being able to personalise engagement on the fly to suit audience diversity and drive visitation frequency is in the sights of TGV Cinemas after deploying a customer data platform.

All the latest martech and adtech news from Contentstack, Optimizely, LiveTiles, Sprinklr, Toluna, WP Engine, DoubleVerify and Loops.ai.

All the latest martech and adtech news from Unity, IronSource, Twilio, Qlik, Samba TV, Klaviyo, Eyeo, Blockthrough, Openprise and GetMee.

All the latest martech and adtech news from MoEngage, Freshworks, mParticle, Kibo, Emplifi, Pixlee TurnTo, Anchora, OpenWeb and ShortTok.

All the latest martech and adtech news from Jasper, Oracle, Alida, NICE, Infosum, Experian, Mortar, Lytics and Flaunter.

All the latest martech and adtech news from Sitecore, Pega, Acoustic, Pixis, Qualtrics, Insite AI, Kyra and Criteo.

Being able to scale and flex digital, marketing, commerce and services capability responsively and with minimal development work has become a reality for alcohol delivery services player, Jimmy Brings, after adopting a composable commerce approach.

All the latest martech, adtech and customer technology news from Google, SmartCommerce, Basketful, Appier, Woopra, AB Tasy, Epoq, Storyblok, DoubleVerify, Qualtrics and Klaus.