All the latest martech and adtech news this week, including Adobe, Moat, Pinterest, Qualtrics, and more.

Putting in place a comprehensive marketing technology stack is not what determines digital marketing success and data-driven thinking. It’s having your people skilled up and in the right mindset to employ the tools to what they do on a day-to-day basis.

The sophistication of the Australian digital market, plus the rapid rate local marketers have embraced personalisation and metrics, is phenomenal, global leaders from the Oracle Data Cloud team believe. Now, they say, it’s up the marketers globally to ask the right questions about where they want this technology to go.

AustralianSuper has launched its chatbot, ‘Ash’, following the soft launch of its in-app messaging platform in December last year, which has seen more than 50,000 messages sent, and the achieving a 92 per cent overall customer satisfaction rate.

The CMO role has expanded to encompass a broader set of requirements, particularly around digital marketing, social media and martech, as campaigns and CX shift to being more personalised and measurable. As a result, marketing leaders have become all things to all people, says Stephen Byrne, CMO of Targus.

All the latest martech and adtech news this week from Simple, Salesforce, TripleLift, Twilio, Gather, Origami Logic, and more.

Rapid technological change and innovation is seeing demand rise for hard-to-hire skills sets in marketing, particularly around technology. But marketers equally need to ensure humanity if they’re to build sustainable brands and growth.

All the latest martech and adtech news this week from Salesforce, Conversocial, OneTrust, Lytics, Gather Online, Zoho, Helpshift and SpotX.

Shifting focus from direct customer response to retention, with the help of an artificial intelligence-enabled marketing platform, Emarsys, has seen Global Shop Direct obtain a 20 per cent uplift in revenue from automated product recommendations on its website.

Consumers feeling disengaged from super funds has led Retail Employees Superannuation Trust (REST) Industry Super to launch a new brand, now to be known as Rest.

All the latest martech and adtech news this week from Adobe, IBM, Apple, Daisee, Suzy, 6Sense and more.

All the latest martech and adtech news this week from Salesforce, Meltwater, Aprimo, Impact Radius, and more.

Digital disruption, customer-led change, martech adoption and being customer obsessed were just a few key topics in the spotlight during a panel session at the CMO-CIO-ADMA Executive Connections event in Sydney.

All the latest martech and adtech news this week from SAS and Data Republic, Genesys, Hypetap, Zoho, Qualtrics, Salesforce and Dropbox, Brand Metrics and more

The International Committee of the Red Cross (ICRC) has launched a new AR app to bring the reality of war closer to home for iOS app users.

All the latest martech and adtech news this week from Adobe, Google, Facebook, Podible, Outbrain, and more.

All the latest martech and adtech news this week from Google, AdRoll, YouTube, Ogury, Magento, and more.

iSelect is making big investments into a single view of customer and martech initiatives as the company moves to “unlock insights” and deliver improved customer experience, according to iSelect CEO, Scott Wilson.

Marketers need to sell the benefits of data-driven personalisation to the consumer and those who might not be as digitally-savvy if Australian business is to remain competitive.

It is imperative marketers better understand artificial intelligence (AI), otherwise they could end up measuring the wrong thing and miss the right digital advertising opportunities.

​Data regulation is going to be key to marketing innovation, said Steve Lok, head of marketing technology and ops at The Economist.