All the latest martech and adtech news this week from Clearbit, Lotame, Brightcove, Contentserv, ExoClick, AdRoll, Finteza, Syte, Blis, Digivizer and AdSparc.

Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.

Consumers are bombarded with thousands of brand messages every day. Which makes it increasingly important for marketers to understand the complete brand experience and have rich, actionable insights through a broad array of data.

All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.

All the latest martech and adtech news this week from Pitney Bowes, Leadspace, Salesforce, Zendesk, RollWorks, AdRoll, Freshworks, AdKernel, AdSecure, SparkPost, Automattic, ZBS CRM, and more.

Salesforce chalked up a 36 per cent year-on-year revenue increase across its Marketing and Commerce Cloud portfolio in the second quarter of FY20, according to its latest financial results.

All the latest martech and adtech news this week from Salesforce, Adobe, Focusvision, Google, Openprise, Simon Data, Cere Network and CtrlShift.

​For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.

All the latest martech and adtech news this week from Siteimprove, Microsoft, LiveTiles, Twilio, Zylotech, Bomora, SurveyMonkey, GetFeedback, inMarket, Thinknear, PromoteIQOpens and MessageMedia.

All the latest martech and adtech news this week from SugarCRM, MindTickle, Quiq, Marchex, Live Group, Qualtrics, Automation Anywhere, Klevops, Adobe, Vizibl and IgnitionOne.

​One in five Australian marketers described their martech stacks as a ‘convoluted mess’ according to a new study.

All the latest martech and adtech news this week from Aqilliz, LiveTiles, UiPath, InsideView, DemandJump, Act-On Software, Qualtrics, Pipeliner CRM, Minute.ly, Parrot Analytics, 250ok, and more.

It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). It's a move that raises a big question: What does it mean for the longer-standing data management platform (DMP)? Will these platforms will continue to co-exist, or will CDPs in fact replace DMPs?

All the latest martech and adtech news this week from Salesforce, Alibaba, Smart Communications, Intelledox, Contentserv, Vendasta, Tapad, AdsWizz, IBM, Acquia, Signal and Sitecore.

All the latest martech and adtech news this week from Near, Adobe, Avanade, Emarsys, IRI, Rightpoint, Bowfin, IgnitionOne, Clarus, True Influence, OneTrust, HubSpot, Verint, Microsoft, Flybits, and more.

The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.

All the latest martech and adtech news this week from InMobi, HubSpot, Leadspace, Criteo, Showpad, Cheetah Digital, Doddle and Signpost.

Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.

Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.

If a picture paints a thousand words, then location visualisation paints a thousand insights.

Investment in an account-based marketing (ABM) strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent.