Air New Zealand CMO one of three executive casualties due to COVID-19

Airline confirms chief marketing and customer officer, Mike Tod, will leave on 31 May 2020

Air New Zealand has made its chief marketing officer redundant as part of a sweeping set of changes to it executive ranks.

The airline confirmed CMO and customer chief, Mike Tod, who has been with the group for nearly seven-and-a-half years, is one of three executive-level leaders being culled as it strives to cope with the devastating fallout of the COVID-19 crisis on aviation and tourism. Tod finishes on 31 May but will, however, provide some advisory support to the CEO during the current business transformation phase.

In a statement, Air New Zealand chief, Greg Foran, said the airline was anticipating it would take two years to get back to 70 per cent of its former size. On the basis, it was necessary to reduce executive ranks from nine to six.

Other exits include chief strategy networks and alliances officer, Nick Judd, at end of May and chief air operations and people safety officer, John Whittaker, at the end of July. All work will be absorbed by remaining executives.

“As we have done in all parts of the business, we are creating a structure that is appropriate for an airline which we expect will take two years to get back to 70 per cent of its former size,” Foran said.

“Nick, John and Mike have made an outstanding contribution to the airline, with a combined 68 years of service to Air New Zealand. They have played pivotal roles in growing Air New Zealand’s international network, the delivery of award-winning products and services, putting sustainability at the heart of our business and deepening relationships with key stakeholders like unions and alliance partners.

“They will leave at a time when our customer satisfaction scores are at all-time highs, we are seen to lead the way with culture and safety in aviation, our brand health is the best it has been and our corporate reputation is number one in Australia for the third year running and number one in New Zealand for the sixth consecutive year.”

Foran said the three executives will be hugely missed. “Mike, John and Nick… have interacted with thousands of our Air New Zealand whanau, near and wide over many years,” he added.

Foran will now begin a review of senior leadership ranks, indicating further cuts are to come.

The news came as Air New Zealand kicked off a new ‘Carepoints’ scheme allowing customer loyalty program members to gift their Airport dollars to three key charities: KidsCan, Women’s Refuge and New Zealand Red Cross. Up to 150,000 Airports dollars will be available to donate during the initiative, which runs until 19 June 2020.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...

Chris B

Bringing community thinking to Optus' customer service team

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in