Afterpay recruits former Ola CMO as new marketing chief

Andrew Balint joins two months after the Australian payments company brought on its first global CMO based out of the US

Afterpay has brought on former Ola marketing chief, Andrew Balint, as its new VP of marketing for A/NZ.

The new recruit reports directly in the payments company’s global CMO, Geoff Seeley, based out of San Francisco, and is tasked with helping drive the buy now, pay later provider’s next growth phase.

Balint’s appointment comes after former local Afterpay CMO, Vicki Aristidopoulos, left the group in December after a two-year stint and the group appointed its first global CMO role in February 2020.

Balint spent the last 18 months as CMO of ridesharing company, Ola, where he was recognised for tripling local market share. Prior to this, he spent 15 months as CMO for property startup, Brickx. He also spent seven years with mobile telco provider, Amaysim, across marketing and sales. Other companies on Balint’s resume include Optus, News Corp Australia, eBay and Qantas.

“Andrew brings world-class experience in building brands with a deep understanding of ecommerce, digital expertise and how to harness data driven insights to bolster performance,” Seeley said in a statement. “As Australia’s number one and most loved buy now, pay later platform, I am looking forward to seeing Andrew taking our A/NZ business to the next level.”   

Balint said he was excited to be joining the Australian success story.  

“I plan to bring my passion for leadership to grow and protect the Afterpay brand with a customer centric focus to marketing,” he commented. “I believe in an entrepreneurial approach to marketing anchored in all things digital, which is in my DNA.”    

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Hello , great article!Fake followers have really become a big issue that needs to be identified and bring to an end.You can also include ...

Caitlyn Davis

Fake Twitter-follower market is adapting, growing, and getting ever cheaper

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

he decision to limit the initial version of the code to two US companies is discriminatory and will inevitably give an unfair advantage t...

Azeem Sohail

Google hits out at ACCC draft code of conduct for news media negotiations

Read more

You’re a warrior woman from way back. Just let the muscle memory take over!

Hannah Sturrock

Why fear trumps marketing theory - Marketing edge - CMO Australia

Read more

Blog Posts

Creating a culture club builds ownership of teamwork

Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.

Colin D Ellis

Culture change expert, author

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Sign in