In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
Barni Evans is the chief executive officer for Sportsbet Australia, and is responsible for ensuring Sportsbet brings excitement to life for our customers and driving the culture and strategies that help deliver the best product, value and marketing.
Barni graduated from Kingston University with a BSc in Social Science and initially worked as a psychiatric nurse before making the transition to working in e-commerce in media, telecoms, health and entertainment sectors. Barni joined Paddy Power in 2001 as director of marketing for Paddy Power in Europe.
He joined Sportsbet as a non-exec 2009, and as an executive in 2011, and served in commercial and marketing roles before becoming CEO in March 2018. Married with three kids, Barni loves playing and coaching soccer and any other activity that keeps the kilos off.
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