In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
Barni Evans is the chief executive officer for Sportsbet Australia, and is responsible for ensuring Sportsbet brings excitement to life for our customers and driving the culture and strategies that help deliver the best product, value and marketing.
Barni graduated from Kingston University with a BSc in Social Science and initially worked as a psychiatric nurse before making the transition to working in e-commerce in media, telecoms, health and entertainment sectors. Barni joined Paddy Power in 2001 as director of marketing for Paddy Power in Europe.
He joined Sportsbet as a non-exec 2009, and as an executive in 2011, and served in commercial and marketing roles before becoming CEO in March 2018. Married with three kids, Barni loves playing and coaching soccer and any other activity that keeps the kilos off.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
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