In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
Barni Evans is the chief executive officer for Sportsbet Australia, and is responsible for ensuring Sportsbet brings excitement to life for our customers and driving the culture and strategies that help deliver the best product, value and marketing.
Barni graduated from Kingston University with a BSc in Social Science and initially worked as a psychiatric nurse before making the transition to working in e-commerce in media, telecoms, health and entertainment sectors. Barni joined Paddy Power in 2001 as director of marketing for Paddy Power in Europe.
He joined Sportsbet as a non-exec 2009, and as an executive in 2011, and served in commercial and marketing roles before becoming CEO in March 2018. Married with three kids, Barni loves playing and coaching soccer and any other activity that keeps the kilos off.
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In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
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