Salesforce brings on former Suncorp customer CEO as new A/NZ chief

Pip Marlow takes the reins as Salesforce managing director for Australia and New Zealand

Pip Marlow
Pip Marlow

News of Suncorp’s CEO of customer, Pip Marlow, departure has promptly been followed by her appointment as the new CEO of Salesforce Australia and New Zealand.

Just days after Suncorp confirmed Marlow’s departure from the role of chief executive officer for customer marketplace, Salesforce confirmed her appointment from October 2019 to oversee the A/NZ business and drive its next phase of growth. The role is a newly created one.

Marlow joined Suncorp in early 2017 as part of a shake-up of the executive structure that also resulted in the eventual departure of former CMO and chief customer experience officer, Mark Reinke. During her time with the ASX-listed banking and insurance firm, Marlow was responsible for driving customer focus into all aspects of Suncorp’s business including strategy, customer care, partnerships and solutions.

Marlow’s departure from Suncorp coincides with the introduction of a new digital and customer structure that sees marketing, digital, customer and strategy functions working alongside technology teams and tasked with delivering digital-first products.  Overseeing the new function is chief customer and digital officer, Lisa Harrison.

Prior to Suncorp, Marlow spent 21 years at Microsoft, culminating in her appointment to managing director of Australia in 2011. During her time with the software company, she also held a number of director and partnership management roles as well as oversaw public sector.

In a statement, Marlow said she was excited to be joining the Salesforce team.

“I’ve always looked to lead and learn from companies who have strong values and passion for their people, customers and innovation – Salesforce builds on this,” she commented. Ï look forward to working with the Salesforce team to transform the connections companies have with their customers and communities.”

Salesforce chairman and co-CEO, Marc Benioff, and co-CEO, Keith Block, said Pip was one of the most well-respected business leaders in A/NZ and was tasked with driving more growth and customer succession in the region.

“Pip brings a unique combination of industry experience, a strong focus on customer success and a deep commitment to our values,” the pair stated.

Alongside her leadership roles, Marlow is a non-executive director at Rugby Australia, sits on the vice-chancellor advisory board at UTS, is a member of the Chief Executive Women group and an executive ‘ally’ for Pride Diversity.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in