Suncorp

Digital Marketing

Suncorp aims to inspire with Pinterest as platform reports rising consumer demand for positivity

Nearly half of Australian adults are more likely to both feel more positively towards and remember the brands they encounter online when they’re feeling more positive and inspired, a new Pinterest survey has found. The findings come as Suncorp launches its first-ever campaign on Pinterest aimed at inspiring and positively connecting with Australian consumers around home renovations.

Leadership

5 CMOs reflect on 2019, achievements and lessons learnt

It’s been another year of disruption, change and transformation for chief marketing officers. And as we reach the end of 2019 and take a break to recharge before assuming the modern marketing mantle once more in 2020, it’s a good time to reflect on what’s happened, what’s been achieved, and what experiences can inform better decision making in the New Year.

CMO50 2019 #26-50: Mim Haysom

Financial services, and particularly insurance, aren’t sectors most of us are hanging out to engage with, Suncorp’s Mim Haysom points out. Insurance, for instance, tends to be a once-a-year purchase, and interactions can feel like a chore for customers.

Leadership

CMO’s top 10 marketing leadership profiles of 2018

​It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.

Leadership

CMO interview: Hitting the ground running at Suncorp

​There has been no ease-in period for ​Mim Haysom, Suncorp’s CMO/EGM brand & marketing​ of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.

Leadership

What 14 years at Suncorp taught Mark Reinke about CX

Organisations that don't adjust their business models to deliver shared value, and put product ahead of customers, will not fare well in the future. This is the opinion of Suncorp's Mark Reinke, who is leaving the organisation after 14 years. After almost unheard-of career longevity with a single business, Reinke knows a thing or two about business transformation. And this will place him in great stead as he leaves his current role as advisor to Suncorp’s CEO to pursue his own projects.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Report: Covid effect sees digital events on the rise long-term

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Predictions: 14 digital marketing predictions for 2021

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Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

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