Chief Customer Officer (Cco)

Leadership

Forescout appoints chief customer officer, promotes CMO

Forescout Technologies has appointed its Australian-based CMO, Steve Redman, to chief revenue officer, as well as Jason Pishotti to chief customer officer (CCO) to help scale its business, support growing market demand, and improve overall customer experience (CX).

Leadership

Mark Reinke joins News Corp

Well-respected marketer and former Suncorp customer experience chief, Mark Reinke, has joined the leadership team at News Corp as part of an executive reshuffle.

Leadership

Wilks moves from marketing to sales at Volkswagen

​The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.

CMO50 2018 #26-50: Catherine Anderson

Catherine Anderson, chief customer officer at Powershop Australia says always look and listen beyond the marketing department for feedback and ideas.

People

Xero: Customer trust only occurs from the inside-out

Rachael Powell’s job title tells us all we need to know about marketing right now. As chief customer, people and marketing officer at Xero, she is the embodiment of the evolution of marketing and how, in order to achieve true connection with the customer, trust must occur from the inside before it can go out to the customers.

Leadership

Baker appointed to MD of Bendigo and Adelaide Bank

​Bendigo and Adelaide Bank’s chief customer officer has been appointed to the position of managing director, effective from early July. Marnie Baker, who will take over from Mike Hirst in the role of MD, has worked across all facets of the Bank since 1989 and led the Bank’s entry into the new payments platform and digital banking.

Leadership

UPDATED: Lark takes the CMO reins at Foxtel

Highly regarded marketing leader, Andy Lark, has joined Foxtel as its chief marketing officer, overseeing brand, content, customer management, acquisitions, digital and product management.

Featured Whitepapers

More whitepapers

Blog Posts

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

great case study, content has always proved to be an integral part of making a brand, now social media marketing is also one tool that ca...

Govind Dadhich

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Latest Podcast

More podcasts

Sign in