Chief Customer Officer (Cco)

Leadership

Boundy is Qantas’ new CMO

Qantas has confirmed to CMO that Jo Boundy will be moving from Qantas Loyalty, where she is currently executive manager, marketing and Qantas Group accommodation, to become executive manager, group brand and marketing, effectively the Qantas Group’s chief marketing officer position.

Leadership

Forescout appoints chief customer officer, promotes CMO

Forescout Technologies has appointed its Australian-based CMO, Steve Redman, to chief revenue officer, as well as Jason Pishotti to chief customer officer (CCO) to help scale its business, support growing market demand, and improve overall customer experience (CX).

Leadership

Mark Reinke joins News Corp

Well-respected marketer and former Suncorp customer experience chief, Mark Reinke, has joined the leadership team at News Corp as part of an executive reshuffle.

Leadership

Wilks moves from marketing to sales at Volkswagen

​The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.

CMO50 2018 #26-50: Catherine Anderson

Catherine Anderson, chief customer officer at Powershop Australia says always look and listen beyond the marketing department for feedback and ideas.

People

Xero: Customer trust only occurs from the inside-out

Rachael Powell’s job title tells us all we need to know about marketing right now. As chief customer, people and marketing officer at Xero, she is the embodiment of the evolution of marketing and how, in order to achieve true connection with the customer, trust must occur from the inside before it can go out to the customers.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

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Dexx Mason

ASMR: Flash in the marketing pan, or something more?

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Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

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Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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