The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
RT Health hires a new CMO
Former agency leader says moving to client side brand leadership position will be challenging
After a short sabbatical and a career in agencies, Adam Lee has become the first chief marketing and commercial officer at RT Health Fund.
Lee said he was attracted to the role because, after a career in agency roles, this provided something very different and, quite frankly, challenging.
“Going client side will be a big learning curve for me, and I am excited by that,” he said.
Lee previously held roles as managing director at McCann, group head at Whybin TBWA, and business director at Ogilvy & Mather.
“After taking a much needed break from over 20 years of continuous work, I’m really happy to be starting the new year with RT Health Fund,” he said.
“Founded by a handful of progressive thinking railway workers way back in 1889, RT is Australia’s first registered health fund. It is a not-for-profit organisation that works solely for the benefit and care of its members. I immediately liked its story, heritage, values and purpose.
“I’m also excited to be working with RT’s team of talented executives led by CEO, Simone Tregeagle.”
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