Former agency leader says moving to client side brand leadership position will be challenging
After a short sabbatical and a career in agencies, Adam Lee has become the first chief marketing and commercial officer at RT Health Fund.
Lee said he was attracted to the role because, after a career in agency roles, this provided something very different and, quite frankly, challenging.
“Going client side will be a big learning curve for me, and I am excited by that,” he said.
Lee previously held roles as managing director at McCann, group head at Whybin TBWA, and business director at Ogilvy & Mather.
“After taking a much needed break from over 20 years of continuous work, I’m really happy to be starting the new year with RT Health Fund,” he said.
“Founded by a handful of progressive thinking railway workers way back in 1889, RT is Australia’s first registered health fund. It is a not-for-profit organisation that works solely for the benefit and care of its members. I immediately liked its story, heritage, values and purpose.
“I’m also excited to be working with RT’s team of talented executives led by CEO, Simone Tregeagle.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.
Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.
There are five tell-tale signs your brand needs to take a long hard look at itself.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
great case study, content has always proved to be an integral part of making a brand, now social media marketing is also one tool that ca...
Govind Dadhich
How a brand facelift and content strategy turned real estate software, Rockend, around
Why it's important for me to know that? I don't get it, sorry.
James Fogle
7 things you need to know about Facebook's mood experiment
Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...
Govind Dadhich
Image intelligence:10 must-see infographics for marketers
Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...
Ekaterina Khramkova
Forget customer experience, human experience is marketing's next frontier