Former agency leader says moving to client side brand leadership position will be challenging
After a short sabbatical and a career in agencies, Adam Lee has become the first chief marketing and commercial officer at RT Health Fund.
Lee said he was attracted to the role because, after a career in agency roles, this provided something very different and, quite frankly, challenging.
“Going client side will be a big learning curve for me, and I am excited by that,” he said.
Lee previously held roles as managing director at McCann, group head at Whybin TBWA, and business director at Ogilvy & Mather.
“After taking a much needed break from over 20 years of continuous work, I’m really happy to be starting the new year with RT Health Fund,” he said.
“Founded by a handful of progressive thinking railway workers way back in 1889, RT is Australia’s first registered health fund. It is a not-for-profit organisation that works solely for the benefit and care of its members. I immediately liked its story, heritage, values and purpose.
“I’m also excited to be working with RT’s team of talented executives led by CEO, Simone Tregeagle.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016