Wilks moves from marketing to sales at Volkswagen

Bradshaw will assume both marketing and customer experience roles

The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles, role in a company reshuffle.

Wilks has been with the company since 2009 in various roles and was general manager of marketing for nearly five years.

Wilks told CMO the move is a valuable one for any marketer.

“Having worked across brands within the Volkswagen Group in senior marketing and other business development roles, I’m really pleased to move into the head of sales role,” Wilks told CMO.

“I’m passionate about the automotive industry; key to that are the inspiring entrepreneurs that run our retail outlets for Volkswagen. I’m looking forward to working closely with them as we help connect more Australian’s with a brand that so many love. 

“It’s been a time of enormous change for industry and no-one expects that pace to slow down. Strong product remains a cornerstone of success and Volkswagen’s ongoing success makes that clear.”

Jason Bradshaw will assume Wilks’ role as Volkswagen Group Australia’s director of customer experience and marketing.

"For the last three years Volkswagen Australia has accelerated its focus on customers, ensuring that they are at the heart of everything we do. With Mr Wilks assuming the role of general manager of sales (passenger vehicles) it provides the perfect opportunity to deepen the connection with our customers through our marketing efforts. I am excited by the opportunity to build on the great work of Mr Wilks," Bradshaw told CMO.

Wilks said Bradshaw has overhauled customer experience throughout VGA over the past three years. Among his innovations has been the introduction on Volkswagen’s public website of dealer ratings derived from customer surveys – something no other auto brand in Australia has emulated.

“Our customers retain the highest intended loyalty among all our competitors. That’s a combination of strong product, brand and an approach to evolving the customer experience right across our network,” Wilks said.

“Jason has driven that evolution of customer experience and his work has been a critical component of the success of the brand.  He is the natural fit to take over responsibilities in marketing, given the close working relationship that already exists with the customer portfolio.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in