Wilks moves from marketing to sales at Volkswagen

Bradshaw will assume both marketing and customer experience roles

The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles, role in a company reshuffle.

Wilks has been with the company since 2009 in various roles and was general manager of marketing for nearly five years.

Wilks told CMO the move is a valuable one for any marketer.

“Having worked across brands within the Volkswagen Group in senior marketing and other business development roles, I’m really pleased to move into the head of sales role,” Wilks told CMO.

“I’m passionate about the automotive industry; key to that are the inspiring entrepreneurs that run our retail outlets for Volkswagen. I’m looking forward to working closely with them as we help connect more Australian’s with a brand that so many love. 

“It’s been a time of enormous change for industry and no-one expects that pace to slow down. Strong product remains a cornerstone of success and Volkswagen’s ongoing success makes that clear.”

Jason Bradshaw will assume Wilks’ role as Volkswagen Group Australia’s director of customer experience and marketing.

"For the last three years Volkswagen Australia has accelerated its focus on customers, ensuring that they are at the heart of everything we do. With Mr Wilks assuming the role of general manager of sales (passenger vehicles) it provides the perfect opportunity to deepen the connection with our customers through our marketing efforts. I am excited by the opportunity to build on the great work of Mr Wilks," Bradshaw told CMO.

Wilks said Bradshaw has overhauled customer experience throughout VGA over the past three years. Among his innovations has been the introduction on Volkswagen’s public website of dealer ratings derived from customer surveys – something no other auto brand in Australia has emulated.

“Our customers retain the highest intended loyalty among all our competitors. That’s a combination of strong product, brand and an approach to evolving the customer experience right across our network,” Wilks said.

“Jason has driven that evolution of customer experience and his work has been a critical component of the success of the brand.  He is the natural fit to take over responsibilities in marketing, given the close working relationship that already exists with the customer portfolio.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in