Ogilvy & Mather launches new consulting arm focused on marketing transformation

The global advertising, marketing and public relations agency announces a new specialist firm for brands in the Asia-Pacific to help them comes to terms with the modern marketing age

OgilvyRED's new Chairman, Jerry Smith, will have a dual role maintained alongside his position as President & CEO for OgilvyOne Worldwide
OgilvyRED's new Chairman, Jerry Smith, will have a dual role maintained alongside his position as President & CEO for OgilvyOne Worldwide

International advertising, marketing and public relations agency, Ogilvy & Mather, is looking to cement a position with CMOs in the modern marketing agenda with the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in Asia Pacific.

OgilvyRED will be led by Lucy McCabe, who has been appointed president for Asia-Pacific. Commenting on the launch, McCabe said the firm's clients are facing bigger challenges and asking tougher questions than ever before.


"Technology has driven real change in consumer behaviour in an ever more fragmented marketing environment," she said. "CMO’s know that they need to drive transformation and innovation and have big ambitions, but there is a very real gap in organisational ability to design and orchestrate that change. This is where we step in - to help them design, quantify, and execute with a measurable ROI."

OgilvyRED Asia-Pacific's newly appointed chairman is Jerry Smith, who will maintain a dual role alongside his position as president and CEO for OgilvyOne Worldwide in the region.

"OgilvyRED in North America and Europe has already been enormously successful in helping our clients drive the marketing transformation they need for the long-term. So it’s an exciting time to roll out this capability for the brands we work with here in Asia," Smith said.

The new consulting arm launches across more than 10 countries regionally and with six specialist practices, each led by an expert in their field. They are: Brand Strategy, Customer Strategy, eCommerce, Influencer Strategy, Data & Marketing Analytics, and Marketing Technology.

“Brands clearly need specialist advice when it comes to emerging areas such as e-commerce and technology," said chairman and CEO of O&M in Asia-Pacific, Paul Heath. "This typically doesn’t come from a traditional agency approach with a communications brief. With OgilvyRED sitting at the heart of the O&M Group, it gives us a unique ability to bring together strategic and executional capabilities unlike other consulting firms in the market”.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in