Ogilvy & Mather launches new consulting arm focused on marketing transformation

The global advertising, marketing and public relations agency announces a new specialist firm for brands in the Asia-Pacific to help them comes to terms with the modern marketing age

OgilvyRED's new Chairman, Jerry Smith, will have a dual role maintained alongside his position as President & CEO for OgilvyOne Worldwide
OgilvyRED's new Chairman, Jerry Smith, will have a dual role maintained alongside his position as President & CEO for OgilvyOne Worldwide

International advertising, marketing and public relations agency, Ogilvy & Mather, is looking to cement a position with CMOs in the modern marketing agenda with the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in Asia Pacific.

OgilvyRED will be led by Lucy McCabe, who has been appointed president for Asia-Pacific. Commenting on the launch, McCabe said the firm's clients are facing bigger challenges and asking tougher questions than ever before.


"Technology has driven real change in consumer behaviour in an ever more fragmented marketing environment," she said. "CMO’s know that they need to drive transformation and innovation and have big ambitions, but there is a very real gap in organisational ability to design and orchestrate that change. This is where we step in - to help them design, quantify, and execute with a measurable ROI."

OgilvyRED Asia-Pacific's newly appointed chairman is Jerry Smith, who will maintain a dual role alongside his position as president and CEO for OgilvyOne Worldwide in the region.

"OgilvyRED in North America and Europe has already been enormously successful in helping our clients drive the marketing transformation they need for the long-term. So it’s an exciting time to roll out this capability for the brands we work with here in Asia," Smith said.

The new consulting arm launches across more than 10 countries regionally and with six specialist practices, each led by an expert in their field. They are: Brand Strategy, Customer Strategy, eCommerce, Influencer Strategy, Data & Marketing Analytics, and Marketing Technology.

“Brands clearly need specialist advice when it comes to emerging areas such as e-commerce and technology," said chairman and CEO of O&M in Asia-Pacific, Paul Heath. "This typically doesn’t come from a traditional agency approach with a communications brief. With OgilvyRED sitting at the heart of the O&M Group, it gives us a unique ability to bring together strategic and executional capabilities unlike other consulting firms in the market”.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in