Nearly half of Australians surveyed by the Office of the Australian Information Commissioner (OAIC) cited social media websites as the greatest risk to their privacy.

Marketing automation platforms are simply a toolbox; it’s how you apply imagination to utilise them across your customer pipeline that counts, according to Rob Brown, Head of eMarketing at Australian educational services provider, Navitas.

Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.

How many eyes see a tweet about television? Nielsen wants to find out, and let marketers know so they can make more informed advertising decisions on Twitter.

As Twitter gears up for an initial public offering, its executives should study Facebook's path to an IPO to learn what not to do.

In the second of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask the former CMO of Commonwealth Bank and highly experienced marketer, Andy Lark, whether marketing chiefs should own digital strategy.

A new resident of Westfield's Bondi Junction store opens its doors this Saturday: The Move store, which aims to sell bring the worlds of fashion and technology together.

The second edition of a study conducted by Appinions on behalf of Forbes has dubbed Apple's chief marketer, Phil W. Schiller, the world's most influential CMO. The first edition of the study likewise had Schiller in the number one spot.

Spotify hopes the art inspires their employees

Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. He shares some dos and don'ts with CMO.

Twitter has fewer users and less revenue than Facebook, but in mobile advertising Twitter appears to have dodged the problems that dragged down Facebook's stock after its public offering last year.

Ads are coming to Instagram in the next couple of months, the photo- and video-sharing app maker said Thursday.

Twitter has filed for its long-awaited initial public offering, revealing a fast-growing company but one that lost money in each of the past three years.

Continuing to build its portfolio of software for supporting electronic commerce operations, IBM has acquired Xtify, a provider of push notification-based marketing services for mobile platforms. Terms of the deal were not disclosed.

Amazon is reportedly building a smartphone with 3D eye-tracking ability. The front of the Smith phone is expected to have four cameras to track a user's head and eyes and then move the user interface accordingly to give an impression of 3D.

While customer segmentation has become something of a mantra for data-driven marketers, few would suspect it’s also possible to take segmentation one step too far.

Google has acquired Flutter, a gesture recognition company whose technology lets people control music and movies on their desktop by waving their hands.

More hotels, shops and other businesses will soon be offering free Wi-Fi to customers if they agree in return to "check-in" at the business from their Facebook account.

Facebook is looking to share its data about the online social chatter surrounding television shows with Australian networks.

The CMO customer engagement survey is a game of skill with the winners chosen by the CMO Editorial team at IDG Communications. All entries will be judged on their merit.