The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Social Media
Nearly half of Australians surveyed by the Office of the Australian Information Commissioner (OAIC) cited social media websites as the greatest risk to their privacy.
Digital Marketing
Marketing automation platforms are simply a toolbox; it’s how you apply imagination to utilise them across your customer pipeline that counts, according to Rob Brown, Head of eMarketing at Australian educational services provider, Navitas.
Digital Marketing
Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.
Social Media
How many eyes see a tweet about television? Nielsen wants to find out, and let marketers know so they can make more informed advertising decisions on Twitter.
Social Media
As Twitter gears up for an initial public offering, its executives should study Facebook's path to an IPO to learn what not to do.
Leadership
In the second of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask the former CMO of Commonwealth Bank and highly experienced marketer, Andy Lark, whether marketing chiefs should own digital strategy.
A new resident of Westfield's Bondi Junction store opens its doors this Saturday: The Move store, which aims to sell bring the worlds of fashion and technology together.
Leadership
The second edition of a study conducted by Appinions on behalf of Forbes has dubbed Apple's chief marketer, Phil W. Schiller, the world's most influential CMO. The first edition of the study likewise had Schiller in the number one spot.
Spotify hopes the art inspires their employees
Digital Marketing
Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. He shares some dos and don'ts with CMO.
Social Media
Twitter has fewer users and less revenue than Facebook, but in mobile advertising Twitter appears to have dodged the problems that dragged down Facebook's stock after its public offering last year.
Social Media
Ads are coming to Instagram in the next couple of months, the photo- and video-sharing app maker said Thursday.
Social Media
Twitter has filed for its long-awaited initial public offering, revealing a fast-growing company but one that lost money in each of the past three years.
Digital Marketing
Continuing to build its portfolio of software for supporting electronic commerce operations, IBM has acquired Xtify, a provider of push notification-based marketing services for mobile platforms. Terms of the deal were not disclosed.
Amazon is reportedly building a smartphone with 3D eye-tracking ability. The front of the Smith phone is expected to have four cameras to track a user's head and eyes and then move the user interface accordingly to give an impression of 3D.
Digital Marketing
While customer segmentation has become something of a mantra for data-driven marketers, few would suspect it’s also possible to take segmentation one step too far.
Google has acquired Flutter, a gesture recognition company whose technology lets people control music and movies on their desktop by waving their hands.
Social Media
More hotels, shops and other businesses will soon be offering free Wi-Fi to customers if they agree in return to "check-in" at the business from their Facebook account.
Social Media
Facebook is looking to share its data about the online social chatter surrounding television shows with Australian networks.
The CMO customer engagement survey is a game of skill with the winners chosen by the CMO Editorial team at IDG Communications. All entries will be judged on their merit.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
Now in its sixth year, CMO's State of the CMO is an annual industry research ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing