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Social Media

Google discloses tech specs for Glass and bans ads

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

Opening your data to the world

When Neil Fantom, a manager at the World Bank, sat down with the organisation's technology team in 2010 to talk about opening up the bank's data to the world at large, he encountered a bit of unfamiliar terminology. "At that time I didn't even know what 'API' meant," says Fantom.

Social Media

Twitter locking down deals to stream TV content

Twitter has long been a go-to source for breaking news and silly micro-memes, however the social service may be gearing up to transform into a multi-media über platform. Last week, we learned about Twitter's plans to launch a music streaming service, and now the company is laying the groundwork to stream video content.

Leadership

How to choose the right software

How do you choose the right software (or app) for your organisation? How do you sort through the sales hype? And how can you tell which vendor will be with you for the long haul and which will disappear after the sale?

Social Media

Facebook targets ads based on actual user purchases

Facebook has launched a program that will target advertisements based on what users have actually purchased, but said that advertisers will not have direct access to information that identifies the user.

Leadership

Marketing history: ANZ Stadium's Melinda Madigan

ANZ Stadium is in the midst of its biggest sporting year since the Sydney 2000 Olympic Games. Driving customer engagement with this historic array of content along with digital transformation are key for new marketing chief, Melinda Madigan.

Social Media

LinkedIn to buy Pulse, maker of mobile news reader app

LinkedIn, the world's largest professional networking site, continues to beef up its content publishing platform with its agreement to acquire Pulse, which makes a mobile news aggregation, reader and content distribution application.

Digital Marketing

Five big ideas to profit from analytics and Big Data

I believe making smart, fact-based decisions is absolutely essential to customer-centric leadership. I'm sure many of you reading this will say to yourselves, ‘We're already doing that’. Sorry, but you're probably not.

Leadership

The keys to smarter data analytics

During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their top tips for improving your approach to data analytics.

Leadership

4 barriers stand between you and Big Data insight

Over the past three years, the buzz around big data has continued to grow. While some dismiss it as so much hype, businesses around the world are taking notice: In its recently released 5th annual Digital IQ Survey, consulting firm PwC found 62 per cent of respondents believe big data can give them a competitive advantage.

Leadership

7 attributes of highly effective tech company CEOs

When I was at IBM, I spent some time in the Executive Resource program, which is designed specifically to prepare someone to be a CEO. The program includes classes by top executives and military officers who either were CEOs themselves or were on the short path to becoming a CEO.

Mobile app reads brainwaves to manage calls

A mobile app under development can filter phone calls and reroute them directly to voicemail by reading brain waves, cutting the need for users to press buttons on the smartphone screen.

Digital Marketing

Marketo IPO may spark suitors, including Salesforce.com

Cloud-based marketing automation vendor Marketo's plans to raise up to US$75 million in an initial public offering could influence larger companies to acquire the company, including Salesforce.com and SAP.

Social Media

Facebook Home goes after mobile market

Less than a year after Facebook called mobile one of its biggest risks, the social network has made another big move to attack the mobile market.

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Blog Posts

The massive flaw in customer-centric marketing CMOs need to know about

Behavioural biases mean customers, most of the time, have no idea what they want, despite what they tell you.

Dan Monheit

Co-founder, Hardhat

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

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