Digital Marketing
The coronavirus pandemic is affecting everyone the world over, bringing unprecedented disruptions and challenges both to the way we work and the way we live. Marketers seeking new tools for navigating the changing operating environment will find many martech outfits have been quick to retool solutions to meet the coronavirus challenges.
Digital Marketing
All the latest martech and adtech news this week from Zoom, LogMeIn, Qualtrics, PowerInbox, ActiveCampaign, InMobi Exchange, ASAPP and Firefox.
Digital Marketing
The 13 most significant email marketing providers have been identified by the Forrester Wave: Email Marketing Service Providers Q2 2020 report. It nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.
Digital Marketing
Online design platform, Canva, favoured by Pinterest fans, designers and creatives of all stripes, has made its mark in a short space of time, counting over 20 million monthly active users in 190 countries with a market valuation of A$4.7 billion.
Digital Marketing
All the latest martech and adtech news this week from Qlik, Pegasystems, Adobe and ServiceNow, Terminus, IAS and Amino Payments, Dynamic Yield, ScreenMeet and Segment.
Digital Marketing
WPP AUNZ has launched the Centre of Excellence, a new division that is advising clients to navigate the digital landscape, drive maximum value from their existing data, and fully leverage their martech investments. The centre will have a hub and spoke model, allowing WPP's agency brands to tap into the tech capability.
Digital Marketing
Realising customer lifetime value and personalising digital engagement to accelerate growth is one step closer to reality for Australian wellness brand, ECO. Modern Essentials, as it deploys a new marketing platform.
Digital Marketing
All the latest martech and adtech news this week from Templafy, Aprimo, MediaMath, etailz, Amazon Web Services, Medallia, TapClicks and Sisense
Digital Marketing
CX management platform, Sprinklr, is integrating with TikTok for in-feed video ads on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr.
Digital Marketing
Scott Brinker has officially debuted the 2020 edition of the Marketing Technology Landscape featuring more than 8000 marketing and advertising vendor solutions.
Digital Marketing
All the latest martech and adtech news this week from Google and Microsoft, AdRoll, LogMeIn, LiveChat, Zeotap, ContentCal, LiveTiles, Adverity and Women of Martech
Digital Marketing
All the latest martech and adtech news this week from SAP, HubSpot, Factual and Foursquare, Privitar, Neustar and iSpot.tv, DoubleVerify, SugarCRM and Conversica.
Digital Marketing
Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.
Digital Marketing
All the latest martech and adtech news this week from Zoom, Fast, ActiveCampaign, StatSocial, Zendesk and TCS, Big and Near, Uberflip and Informatica.
Digital Marketing
We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.
Digital Marketing
All the latest martech and adtech news this week from Banzai, Criteo, LiveRamp, Hootsuite, Zoho, EZ Texting, VDX.tv, and Adobe.
Leadership
Adobe has released record first quarter 2020 results, but does expect to be impacted by COVID-19 in its upcoming quarter.
Digital Marketing
All the latest martech and adtech news this week from Dynata and CMNTY, mParticle, Pipedrive and Mailigen, The Hub, Bold360, WingArc, Zendesk and Hootsuite.
Digital Marketing
Customer journey design at Medibank has transformed from products and interaction plotting to acting on personalised health moments thanks to a customer technology transformation.
Digital Marketing
The Forrester Wave: Marketing Resource Management Q1 2020 is out, with Aprimo and BrandMaker leading the pack.
Strategy
In an interesting session at Salesforce’s World Tour event in Sydney, not for profits got together to discuss how customer experience is vital and why they are using technology to put people first.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
