Sprinklr and TikTok launch new advertising partnership

Sprinklr will now support ads on TikTok, helping brands reach an audience on the popular video platform

Customer engagement platform Sprinklr, is integrating with TikTok for in-feed video advertising on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr. 

Commenting on the new partnership, Sprinklr CTO, Pavitar Singh, said it presents an exciting opportunity for brands to target a highly-engaged Gen-Z and Millennial audience on a platform that promotes authenticity and creativity. The company claims to be the first and only company supporting ad creation on the social media platform.

“We’re thrilled to provide our customers with the opportunity to increase return on ad spend, improve productivity, and protect their brand reputation when managing TikTok ads,” he said.

CMO reported earlier this year TikTok was the third-most-installed app worldwide in the first quarter of 2019, behind WhatsApp and Facebook Messenger, according to Gartner. And it surpassed Instagram and Snapchat to be the leading short video application with 500 million monthly active users. The analyst firm added TikTok is fertile ground for brands to launch low-cost viral marketing campaigns.

TikTok was originally born in China in 2016 as Douyin, and launched outside of China in 2017 to become the most downloaded app in the US in October 2018. It is now available in more than 150 markets and 75 languages. 

This new integration will provide a self-serve platform to plan, execute, analyse and optimise TikTok in-feed video campaigns alongside ad campaigns from other social channels, Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest, in Sprinklr.  TikTok in-feed video ads can appear in the “For You” homepage feed, with customisable CTA buttons that click out to an external landing page. 

The integration comes as TikTok reached a tipping point for marketers to embrace, with analyst firm Forrester forecasting short video ad spending to reach US$6.5 billion in 2020, from US$2.1 billion in 2018.

TikTok employs machine learning to understand what consumers like, then serves video content it thinks will keep those consumers watching. And the Sprinklr, TikTok integration is expected to increase ad spend ROI and enable artificial intelligence (AI) to distribute budgets based on an ad’s performance and automate the ad bidding process.

Additionally, Sprinklr’s smart rules allow advertisers to automatically adjust ad content based on social media conversations, the weather or events. And real-time, customisble reporting dashboards provide timely insights and improve advertising strategy.

Locally, last year saw TikTok start to be embraced by Australia brands. The #Cricketmania challenge coincided with Australia’s match against India at the ICC Cricket World Cup. Samsung promoted its #SponsoredPost campaign for the Galaxy A Series smartphone range across numerous social platforms including TikTok.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

It's an interesting direction, and fair play that they've backed what their service differentiator in the market is. It's a bit clunky bi...

Jeff

Versa launches bot-activated website

Read more

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in