Sprinklr and TikTok launch new advertising partnership

Sprinklr will now support ads on TikTok, helping brands reach an audience on the popular video platform

Customer engagement platform Sprinklr, is integrating with TikTok for in-feed video advertising on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr. 

Commenting on the new partnership, Sprinklr CTO, Pavitar Singh, said it presents an exciting opportunity for brands to target a highly-engaged Gen-Z and Millennial audience on a platform that promotes authenticity and creativity. The company claims to be the first and only company supporting ad creation on the social media platform.

“We’re thrilled to provide our customers with the opportunity to increase return on ad spend, improve productivity, and protect their brand reputation when managing TikTok ads,” he said.

CMO reported earlier this year TikTok was the third-most-installed app worldwide in the first quarter of 2019, behind WhatsApp and Facebook Messenger, according to Gartner. And it surpassed Instagram and Snapchat to be the leading short video application with 500 million monthly active users. The analyst firm added TikTok is fertile ground for brands to launch low-cost viral marketing campaigns.

TikTok was originally born in China in 2016 as Douyin, and launched outside of China in 2017 to become the most downloaded app in the US in October 2018. It is now available in more than 150 markets and 75 languages. 

This new integration will provide a self-serve platform to plan, execute, analyse and optimise TikTok in-feed video campaigns alongside ad campaigns from other social channels, Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest, in Sprinklr.  TikTok in-feed video ads can appear in the “For You” homepage feed, with customisable CTA buttons that click out to an external landing page. 

The integration comes as TikTok reached a tipping point for marketers to embrace, with analyst firm Forrester forecasting short video ad spending to reach US$6.5 billion in 2020, from US$2.1 billion in 2018.

TikTok employs machine learning to understand what consumers like, then serves video content it thinks will keep those consumers watching. And the Sprinklr, TikTok integration is expected to increase ad spend ROI and enable artificial intelligence (AI) to distribute budgets based on an ad’s performance and automate the ad bidding process.

Additionally, Sprinklr’s smart rules allow advertisers to automatically adjust ad content based on social media conversations, the weather or events. And real-time, customisble reporting dashboards provide timely insights and improve advertising strategy.

Locally, last year saw TikTok start to be embraced by Australia brands. The #Cricketmania challenge coincided with Australia’s match against India at the ICC Cricket World Cup. Samsung promoted its #SponsoredPost campaign for the Galaxy A Series smartphone range across numerous social platforms including TikTok.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in