CMO's top 8 martech stories for the week - 16 April 2020

All the latest martech and adtech news this week from SAP, HubSpot, Factual and Foursquare, Privitar, Neustar and iSpot.tv, DoubleVerify, SugarCRM, and Conversica

SAP launches COVID-19 app

SAP has launched Bridge-IT, an app created using SAP and Qualtrics technology to give employees and customers accurate real-time information on COVID-19 and provide personalised guidance on how to cope with the virus.

The app collates information from trustworthy sources including The World Health Organisation (WHO) and combines it with specific country data, local government guidance, travel information and relevant company policies to provide localised information for users. 

The free app will be available to all SAP employees and customers globally with a SAP cloud platform enterprise agreement, and is accessible as a webpage or an iOS app. It is already being used by a global pharmaceuticals firm, which has included bespoke data on the number of COVID-19 cases searchable by hospital location to help staff predict likely demand for medical supplies and respond accordingly.

HubSpot launches CMS Hub

HubSpot has launched CMS Hub, a content management system which scales to match business growth and enables users to focus on creating remarkable website experiences for customers.

CMS Hub, as part of HubSpot's connected platform, is an integrated content management system which enables multiple stakeholders to work in tandem. The offering comprises two tiers: Enterprise and Professional, suitable for companies at different stages of growth.

The Professional tier is built for fast-growing companies and offers a SaaS content management system (CMS), drag-and-drop editors and other features that don’t require developer input. The Enterprise tier includes all of the features in Professional, along with the ability to manage different domains from one place, user access controls on specific pages and sections, and the ability to build personalised experiences using HubSpot CRM customer data.

Factual and Foursquare set to merge

Location data businesses, Factual and Foursquare, have announced they are set to merge.

The combined outfits claims they're creating one of the most significant independent businesses in location-based technology and data for global brands, advertisers, publishers and agencies. Financial terms have not been disclosed.

The merger follows Foursquare’s acquisition of Placed last year, with the full business now able to provide offline attribution, point of interest data and developer tools, including datasets spanning more than 500 million devices worldwide, a panel of 25 million opted-in, always-on users and over 14 billion user confirmed check-ins, and more than 105 million points of interest across 190 countries and 50 territories.

Privitar closes US$80 Million Series C round

Data privacy platform provider, Privitar, has completed a US$80 million Series C funding round led by global private equity firm Warburg Pincus, with participation from Accel, Partech, IQ Capital, Salesforce Ventures and ABN AMRO Ventures.

The funding will be used to develop its offering, helping organisations manage sensitive data at enterprise scale by automating the enforcement of data protection strategies, and comes less than a year after a US$40 million Series B funding round, led by Accel.

Neustar and iSpot.tv announce integration

Information services outfit, Neustar, has announced an integration with iSpot.tv, which includes ad measurement and attribution data in its platforms to provide a complete customer behavior view across linear, addressable, video-on-demand and connected TV platforms.

The iSpot database of TV ads has been integrated into Neustar’s MTA and IDMP platform to provide joint customers with a comprehensive cross-platform view of ad exposures. The iSpot ad measurement data provides identity-based intelligence on consumers across multiple channels, including purchasing propensity to enable media measurement and attribution.

DoubleVerify includes Pinterest verification

Digital media measurement, DoubleVerify, has announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform.

It is designed to enable brands to authenticate the quality of Pinterest campaigns using DoubleVerify’s viewability and fraud verification technology and data, to improve campaign effectiveness. 

In addition to Pinterest, DoubleVerify also authenticates media quality on YouTube, Facebook, Snapchat, Instagram and Twitter. These capabilities will be launched initially as part of a closed beta, with general availability to follow shortly thereafter.

SugarCRM launches integration platform

SugarCRM has launched Sugar Integrate, a cloud-based platform to integrate more than 200 business applications and increase effectiveness of its CX platform for CRM, marketing automation and customer service.

Sugar Integrate will enable automated migration of legacy CRM data, along with reduced time and cost of integrating Sugar with other business systems, lowered vendor dependency by making integrations interchangeable across alternative systems and support for real-time integrations to reduce data lag and automate inter-system processes.

SugarCRM and Conversica announce integration

In other SugarCRM-related news, Conversica has announced direct SugarCRM integration, developed by Conversica technology partner, Polar Strategy.

The SugarCRM and Conversica integration enables sales teams with an intelligent virtual assistant to find sales-ready leads faster in the buyer’s journey by taking advantage of the seamless exchange of information not previously available between the two platforms. It enables users to set a Conversica artificial intelligence (AI) assistant into motion to engage autonomously with every lead in more a natural, personalised interaction over email or SMS to determine the lead’s sales readiness or the next best action.

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