CMO's top 8 martech stories for the week - 23 April 2020

All the latest martech and adtech news this week from Google and Microsoft, AdRoll, LogMeIn, LiveChat, Zeotap, ContentCal, LiveTiles, Adverity and Women of Martech

AdRoll launches new suite of marketing tools

AdRoll, a division of NextRoll, has released a new suite of marketing tools for direct-to-consumer (D2C) brands, which include enhanced marketing capabilities across email, AI-driven product recommendations and cross-channel measurement.

New email tools include opt-in email capture, triggered and on-demand email sends, drag-and-drop email builders, and insight into visitor activity including exit intent, scroll time, and time spent on the page. Artificial intelligence (AI) driven-product recommendations work to provide dynamic and personalised content across all channels.

There's also fresh cross-channel measurement on offer, aimed at providing deeper insights into how campaigns are performing across channels.

Adverity chalks up $30m in latest funding round

Marketing data management platform, Adverity, has raised US$30 million in funding to accelerate business growth, its office network and research and development.

The latest Series C funding round was led by Sapphire Ventures, with participation from Mangrove Capital Partners, Felix Capital, SAP.io and aws Grunderfonds. The fresh investment brings total funding into the business to $50 million to date.

Adverity was established in 2015 and fits into the ever-expanding customer data platform ecosystem of vendors by providing a solution for processing data from across advertising, analytics, retail, social and website channels. Clients already using the marketing data offering include Ikea, Unilever, MediaCom and IPG Brands.

LogMeIn debuts GoToConnect Support Center

LogMeIn has debuted a new contact centre as a service (CCaaS) product, GoToConnect Support Center, bringing contact centre capabilities to businesses virtually.

It enables agents to log in and out of all assigned queues simultaneously with a single button, view real-time queue call information such as which queue the call is coming from, the wait time of that caller, and the Caller ID, and handle calls from GoToConnect directly. In addition, managers are able to make agent assignments and changes, access real-time dashboards inside of GoToConnect, and monitor agents' calls from the supervisor dashboard. Support Center is built within the GoToConnect platform, giving users the ability to quickly move between calls, meetings, chat and new Support Center features to engage with customers.

LogMeIn is offering free use of Support Center to existing GoToConnect customers until 30 June 2020.

LiveChat connects with Apple Business Chat

LiveChat has confirmed it now integrates with Apple Business Chat, enabling users to communicate with companies using the Messages app on Apple products.

LiveChat’s customers can use Apple Business Chat to give their customers an opportunity to easily contact businesses, receive real-time support, access products, and services or make purchases using Apple Pay. Messages sent by Business Chat users are routed by the LiveChat’s messaging platform to a company’s live agent consoles and helps businesses develop customer service teams offer omnichannel communication.

Zeotap unveils customer intelligence platform

Zeotap has launched its customer intelligence platform aimed at enabling brands to connect and transform their first-party data into actionable customer intelligence.

The platform is an integrated suite of solutions for first-party data unification, deterministic identity resolution, third-party data enrichment, analytics/modeling and activation.

The vendor said configuration of data can be activated across a plethora of pre-integrated marketing ecosystem partners such as Adobe, Amazon, AppNexus/Xandr, Facebook/Instagram, Google, MediaMath, Salesforce, Snapchat, Spotify, The Trade Desk, TikTok, Verizon Media and a wide network of local publishers and partners in any of zeotap’s 14 markets. APIs, including dynamic content/creative optimisation solutions, also opens further integration opportunities.

Zeotap works with more than 70 global brands including Unilever, Mercedes Benz, Red Bull, BBVA, Orange Telecom and Vodafone across a range of marketing activities.

ContentCal raises £2.5 million

UK-founded marketing technology company, ContentCal, has secured a £2.5 million investment from early and growth stage investor Fuel Ventures, with participation from existing shareholders.

The new funding will be focused on driving customer growth, product innovation and doubling the size of the team.

ContentCal’s mission is to continue to build and scale its content marketing and collaboration platform. The software is designed to make it easy for companies to distribute better marketing content at scale and own their growth through content marketing.

Google and Microsoft update Zoom alternatives

Privacy issues with Zoom, which have come to the fore as users have flocked to the Web conferencing platform while working from home during the COVID-19 induced lockdown, have prompted Google and Microsoft to update their offerings.

Microsoft Teams is increasing to nine the number of participants who can join one meeting. Google Meet video meetings can now be started directly from Gmail.

LiveTiles partners with Linius

Global software outfit, LiveTiles, has signed an agreement with Australian Linius Technologies, a cloud-based solution that transforms static video into personalised video experiences with its Video Virtualisation Engine.

As part of the partnership, LiveTiles-powered user interface will be developed for Linius’ hyperpersonalised video service, together with integrations between LiveTiles’ Intelligence Workplace software and Linius’ video service. It allow users to automatically assemble videos with relevant content discussed in previously recorded meetings.

Users will be able to obtain brief video summaries of meetings, search for a topic in a meeting and see when it was discussed, access video summaries of cross company issues and have topics summarised proactively via video for the user.

Women of Martech kicks off

Finally this week, a new professional trade organisation, Women of Martech, has recently launched.

Kathy Bryan, the organisation’s newly appointed president, together with five of her Digital Media Solutions colleagues came together to form the organisation. The aim is to build a community of women who work at marketing technology companies, marketers who regularly deploy technology, anyone committed to helping amplify women’s achievements in the martech industry and women who want to connect and improve the industry with a focus on closing the gender pay gap and the gender promotion gap. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.



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