All the latest martech and adtech news from Medallia, OpenText, Oktopost, Criteo, Taboola, DoubleVerify, Klaviyo and BigCommerce.
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Among the many sectors affected by the COVID-19 pandemic, fundraising has been hit especially hard. But one charitable organisation found a way to keep funds flowing through the depths of the pandemic and beyond, by working with a community that is generally considered hard to reach by marketers – online gamers and streamers.
All the latest martech, adtech and customer technology news from Outbrain, Medallia, The Trade Desk, Hopin, Clara, Slack and Yellowfin.
All the latest martech and ad news from Tableau, Taboola, Sprinklr, Sprout Social, AdColony, Pathmatics, Genesys, PubMatic and HYP Technology.
All the latest martech and adtech news from Salesforce, AWS, Progress, DoubleVerify, Rocketlane, Contentsquare, Vungle, Introhive and Uberall.
All the latest martech and adtech news form Iterable, ZoomInfo, Twilio, Snowflake, Conjoint.ly, Boomtown, Hopin, Sparkfly and Vibes.
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found.
All the latest martech and adtech news from Salesforce, Cognigy, Nosto, Stackla, Smartsheet, Lotame, Amobee, SurveyMonkey and Toluna.
All the latest martech and adtech news from Qualtrics, Mediafly, Cision, Affable, InMobi, Hootsuite, Engage:BDR and Aternity.
All the latest martech and adtech news from Piano, Verint, Adform, Adgile, Next&Co, Qualified, Lotame, Contentsquare and TeamSupport.
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
All the latest martech, customer and adtech news from Salesforce, Taboola, Oracle, Klaviyo, Salesforce, SugarCRM, Twilio, GRIN, ADA and Styra
All the latest martech, customer and adtech news from Qlik, Dun & Bradstreet, Microsoft, Mapp, Demandbase, Zynga, Databook and Pecan.ai
All the latest martech, customer and adtech news from Sitecore, Litmus, Quadient, Verint, 4D, ResultsCX, vFairs and Act-On Software
Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners.
All the latest martech, customer and adtech news from Tribyl, Salesforce, Lotame, InMobi, Aleo, BigID, Skyflow and ActiveCampaign
All the latest martech, customer and adtech news from NICE, Phrasee, Qualtrics, Pegasystems, Birdeye, Signifyd, Wyng and GumGum
Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.
Medibank Private’s chief marketing officer, Fiona Le Brocq, is one of two new non-executive directors announced at employee experience management, vendor, LiveTiles.
Targeted communications and messaging has been vital to retaining customer trust during the past year and it provides the foundations for growing patronage and engagement back up as hospitality venues return to full capacity.