CMO's top 8 martech stories for the week - 13 May 2021

All the latest martech, customer and adtech news from Qlik, Dun & Bradstreet, Microsoft, Mapp, Demandbase, Zynga, Databook and Pecan.ai


Microsoft Dynamics 365 Marketing debuts

Microsoft Dynamics 365 Marketing, a new set of real-time customer journey orchestration features, has debuted aimed at boosting customer experiences.

Features include event-based customer journeys, custom event triggers and SMS and push notifications, so organisations can design, predict and deliver content across channels in the moment of interaction, enabling hyper-personalised customer experiences.

Integrations with Dynamics 365 apps make real-time customer journeys an end-to-end experience, while AI offers personalised customer experiences to turn insights into relevant action with AI-driven recommendations for content, channels, segmentation and analytics. The customer insights segment and profile integration allows organisations to build deep 1:1 personalisation through a unified, adaptable platform which can customise and connect with tools already in use and efficiently manage compliance requirements and accessibility guidelines.

Mapp Cloud now has Direct Mail

Cloud marketing platform, Mapp, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering.

Marketers can now use Mapp Cloud to integrate direct mail, in all common formats, into their marketing mix. It’s part of Mapp's raft of updates, which includes 15 new functionalities for the cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. In addition, new data feeds enable the automatic import and simultaneous transformation of data from external sources, so they are available for personalisation and automation in campaigns. Artificial intelligence (AI) enables forecasts for the future development of crucial KPIs, allowing marketers to optimise strategies if the goals are not met.

Demandbase launches Demandbase Data Cloud and Sales Intelligence Cloud

Demandbase has acquired both InsideView, a sales and marketing intelligence outfit, and DemandMatrix, a provider of technographic data and intelligence. Financial terms were not disclosed.

These acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite and will see the Demandbase ABX Cloud and Advertising Cloud now joined by new Data Cloud and Sales Intelligence Cloud offerings. Together, Demandbase One provides data for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.

Demandbase said the deal allows it to offer a complete ‘one-stop-shop’ for quality data across the five key components required for B2B go-to-market: Firmographic data, technographic data, intent data, account Identification and contact data. In addition, the Data Cloud also includes Data Integrity, a customer data management solution that continuously cleans, monitors, and unifies CRM data with the most reliable, up-to-date information.

Zynga to buy Chartboost

Mobile game publisher, Zynga, is set to acquire mobile advertising and monetisation platform, Chartboost, for US$250 million.

Chartboost reaches more than 700 million monthly users and 90 billion monthly advertising auctions.
The company has both a Demand Side Platform (DSP) and Supply Side Platform (SSP) with mediation capabilities delivered through an SDK solution which lets advertisers automate ad placement and sellers signal to advertisers available placements. It does this by applying machine learning and data intelligence to deliver scale and audience-based targeting to optimise programmatic advertising and yields.

“Chartboost is one of the most dynamic monetization and discovery platforms in mobile, and we could not be more excited to welcome their talented team to our company,” said Zynga CEO, Frank Gibeau. “By combining Zynga’s high-quality games portfolio and first-party data with Chartboost’s proven advertising and monetization platform, we will create a new level of audience scale and meaningfully enhance our competitive advantage in the mobile ecosystem.”

Qlik Sense Mobile for SaaS launches

Qlik has launched an enhanced mobile analytics experience, Qlik Sense Mobile for SaaS, a fully native app for iOS and Android with an enhanced user experience, fully interactive online and offline analysis, and integrated alerting to drive action at the point of decision.

The latest release delivers Qlik Sense analytics optimised for mobile consumption, with enhancements such as a single object mode for navigation, an intuitive selections bar, and a mobile collection in the hub. With the Qlik Associative Engine running on-device, the vendor now supports fully interactive data exploration, allowing mobile workers to answer unanticipated questions in any environment. The platform is also integrated alerting with push notifications makes users aware of important changes in their data so they can respond in real-time.

Dun & Bradstreet launches D&B Rev ABX

Dun & Bradstreet has launched D&B Rev.Up ABX, an open platform to align teams, data and technology to deliver relevant, engaging buyer experiences for target accounts.

D&B Rev.Up ABX is the first product in market to bring together first- and third-party data, activation capabilities and measurement, on top of its industry-leading customer data platform (CDP), giving sales and marketing teams a singular view of an account from targeting to revenue.

D&B Rev.Up ABX takes a channel-agnostic approach to provide a 360-degree view of accounts, contacts, campaigns and sales plays. D&B Rev.Up ABX can ingest and unify first and third-party data and use advanced modelling to build and prioritise audiences, which can be syndicated to an existing salestech and martech environment. The offering also includes a growing ecosystem of connectors for ease of integration and new account-based reporting and attribution to measure and optimise customer engagement.

Databook raises US$16 million in Series A round

The first funding news this week is from enterprise customer intelligence platform, Databook, which has announced a US$16 million Series A funding.

The round was led by M12, Microsoft’s venture fund, with participation from Salesforce Ventures and seed investors. The latest cash injection follows a seed round raised in January 2020 and brings Databook’s total investment to date to $22 million.

Databook is an AI-powered SaaS platform that builds customer intelligence on top of CRM. Databook helps enterprise salespeople be successful by automating and augmenting smart pitches with market insights that speak specifically to the target business’ bottom line.

Pecan.ai raises US$35 million

Next up in this week’s funding announcements is news that predictive analytics startup, Pecan.ai, has raised US$35 million in a series B round, led by GGV Capital.

The new funding will be used to expand the Israeli-based company's operations globally and help organisations adopt AI and big data. The five-year-old company has raised more than $50 million to date, including an $11 million series A round in January 2020.

Pecan is a no-code platform which automates data encoding, restructuring, cleansing and engineering to create AI-based predictive algorithms from a number of deep neural networks. After a set of recursive competitions between multiple networks, the platform leaves only one fully trained neural network, refined for accuracy.

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