Raising local and international awareness of Queensland’s wine industry is the name of the game for the new ‘Vine and Shine Trail’ and campaign launching this month after three years in the making.

Deepfake technology has been employed for good in a new campaign for the Victorian Police aimed at delivering a critical message around mental health and suicide awareness.

Digital bank 86 400 has teamed up with Tamarama Surf Life Saving Club (TSLSC) to raise money for the renovation of the Sydney clubhouse, pencilled in for early next year. To help the club meet its fundraising target, 86 400 has pledged $25,000 towards the redevelopment project and will also donate an extra $10 for every new customer who tries 86 400 during the partnership using a special code.

Three leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.

Seeking to address growing consumer demand for familiar, trustworthy brands by highlighting its rich history as an premium Australian winemaker has led to a new brand platform from Peter Lehmann’s parent company, Casella Family Brands.

Fiverr is doubling down on its marketing spend in Australia with the rollout of its first ever national TV and BVOD campaign in Australia. The local launch is an extension of Fiverr’s global ‘It Starts Here’ brand campaign announced in September, which provided a glimpse of the challenges and triumphs of small businesses, while showcasing the impact Fiverr has created in local communities.

Sinking iconic Subway sub sandwiches is the name of the literal game in the QSR brand’s new gaming experience aimed at increasing customer engagement with a broader market and breathing fresh life into the brand.

Building the right creative approach and assets required are the biggest challenges NRMA has faced in taking advantage of smart TV advertising, its media lead says.

Having had to rethink its marketing plan to suit the COVID-19 climate and build engagement outside of physical events, Fever-Tree has kicked off its largest advertising campaign to date to woo Australian consumers.

Coles has launched its new brand positioning celebrating the Australian way of life centering around food and gatherings of friends and family. The new campaign ‘Value the Australian Way’ celebrates the role Coles plays in feeding Australians and champions it at the heart of the nation.

Nearly half of Australian adults are more likely to both feel more positively towards and remember the brands they encounter online when they’re feeling more positive and inspired, a new Pinterest survey has found. The findings come as Suncorp launches its first-ever campaign on Pinterest aimed at inspiring and positively connecting with Australian consumers around home renovations.

Squarespace has just launched its first major creative campaign in Australia, ‘Launch It’, aimed at encouraging people to take the next steps in making their dreams a reality and launch their business with the all-in-one website launching platform. Yet it hasn’t been the usual path to a launch.

Australia’s rejuvenated Violet Crumble brand has struck a new partnership with fellow South Australian FMCG, Bickford’s, to create a chocolate honeycomb flavoured milk. It’s one of several product collaborations from the iconic chocolate brand since its return to shelves last year.

Bringing a bit of delight into people’s lives while building brand salience is the ambition of Fantastic Delites’ first above-the-line campaign activation released last week.

Modibodi’s latest campaign continues the brand’s mission to break down taboos around periods and is another step in building trust, its marketing chief says.

Tyre and auto repairs chain, mycar Tyre & Auto, has appointed a chief customer officer and set its sights firmly on making customer care the point of difference as it builds out its brand in Australia.

Better distinguishing Winning Group’s portfolio of brands externally while building an integrated marketing function internally have been top priorities for CMO, Sven Lindell, in his first year in the job.

​Flipping coin collection on its head has seen the Royal Australian Mint and Saatchi & Saatchi Melbourne this week launch ‘Donation Dollar’, the world’s first legal tender currency designed to be donated to charity.

Voice recognition technology is being tapped by R U OK? and JCDecaux in their latest collaboration aimed at supporting Australians feeling the mental health strain during the ongoing COVID-19 pandemic.

A very robust brief, empathy, collaboration and a willingness to pivot and adapt to new ways of working proved vital elements in creating Catch Group’s first major brand building campaign, the company’s chief marketing officer says.

A new campaign from the Alcohol and Drug Foundation has been rolled out with a message urging Australians to examine their drinking habits during the COVID-19 pandemic. The integrated campaign, developed by Icon Agency and funded by the federal government, is titled ‘Break the Habit’ and aims to highlight that it takes only around 66 days, on average, to form a habit – roughly the amount of time many Australians spent in lockdown.