Starting life as purely a cinema offering, Flicks quickly realised the need, and opportunity, to add streaming as the pandemic hit and cinemas went into hibernation. Now the streaming and cinema recommendation site is looking to expand its reach to wider audiences.

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown.

The rapid evolution of virtual experiences has created many new ways for people to socialise when physically separated. But this emerging behaviour is creating challenges for marketers whose brands are built around a physical product not readily sharable in an online world.

Only one of Australia’s top five most complained about ads for 2022 was found to be in breach of the rules, latest Ad Standards annual review shows.

As a non-bank lender, Pepper Money doesn’t want to compete on generic search terms in the financial services category because it’s just too expensive and not worth the investment to go head-to-head with the dominant players.

Real, retro, animal influences and wellness are dominating creative visual trends and design aesthetics going into 2023, Adobe’s latest Stock 2023 Annual Creative Trends Forecast suggests.

Over the past two years, we’ve all been doing everything for ourselves. But there’s something of an anti-DIY movement now happening, according to IHG Hotels & Resorts VP for masterbrand strategy and brand awareness, Connor Smith.

The inaugural Beauty Drop, a 48-hour online-only beauty sale, was developed by GO Digital as a unique, bespoke event which would give the agency’s stable of beauty brands a rallying event to lift sales and build direct relationships with their customers.

While many Australians were locked in their homes through parts of 2020 and 2021, beyond their four walls the out-of-home advertising sector was going through a quiet revolution, as site after site was converted to digital screens.

Foundational research, a classic approach to the marketing funnel, commitment to bold creative and a healthy dose of career bravery lie behind Tourism Australia’s latest global campaign, its CMO, Susan Coghill, says.

When a brand is close to 120 years old, it can carry a lot of baggage. But there are times when decisions made more than a century ago can leave a brand perfectly positioned for today's requirements.

A collaboration between Virgin Australia, Tourism Tasmania and P.E. Nation has been labelled a hit after surpassing targets for inbound travellers to the Apple Isle, return on ad spend and engagement.

Havas Media Australia is claiming its new cookie-less programmatic advertising solution has delivered a 16 per cent uplift in user engagement for client, Baiada Group, against a cookie-less alternative.

A direct challenge to linear and catch-up TV competitors for attention on the big screen, diversity and credibility of creator content, and short and longform campaign outcomes are three ways YouTube is hoping to win more advertiser spend to its platform.

Campaigns have been a part of marketing since marketing began. Now Vivek Sharma believes its time to let them die, and Da Vinci is his chosen assassin.

As consumers and the market continues its quest to recover from the pandemic and return to in-person engagement, brands are lining up to build their own immersive live experiences and activations. And the more sensory, the better. In this latest round-up, CMO dives into five examples of brands that have embraced the sensory and emotive as part of their latest experiential activations and what brand values and attributes are behind them.

It’s been almost 10 years since Victoria’s Metro Trains and McCann Melbourne had Australians singing about being killed by public transport.

When Amy de Groot was initially approached to join startup, Cars24, her first thought was that she didn’t want to become a used car salesman.

By Caroline Ruddick’s estimation, the marketing of law firms has traditionally resembled wallpaper – visible, but easily dismissed.

Bringing younger shoppers into the baked beans category is behind SPC’s new sound collaboration with Vegemite and creator, DJ Andy Murphy, its marketing manager says.

Content production is beast that needs constant feeding, particularly as the number of adaptive owned, earned and paid digital channels proliferates. So it’s no surprise to see marketers ramping up internal capabilities accordingly.