Why 86 400 teamed up with Tamarama Surf Life Saving Club

The digital bank saw a unique opportunity to help out a local landmark and broadcast its brand in an unusual way

Digital bank, 86 400, has teamed up with Tamarama Surf Life Saving Club (TSLSC) to raise money for the renovation of the Sydney clubhouse, pencilled in for early next year.

To help the club meet its fundraising target, 86 400 has pledged $25,000 towards the redevelopment project and will also donate an extra $10 for every new customer who tries 86 400 during the partnership using a special code.

To drive awareness, the clubhouse has also been temporarily transformed with a colourful, summer-inspired mural, featuring a host of characters that represent Australian bank notes. The clubhouse’s temporary new look – which took 10 days to transform with 86 400’s unique brand colour palette of aqua, purple, red and blue – will be on show until early January 2021.

86 400 chief product and marketing officer, Travis Tyler, told CMO it was a fresh way for the brand to tell people about the digital bank. “It’s a campaign you might not expect from a bank, but we’re not your average bank,” he said.

“The iconic Tamarama clubhouse and the club’s volunteer members have provided an invaluable service to the community for more than 100 years. As well as surf life saving operations, the club runs regular Indigenous outreach programs, public education and first aid training for community groups. Now the club needs our help – in the form of funds for a major $4.56 million upgrade of its clubhouse." 

Tyler said the brand’s mission is to get more Australians to know there’s a smarter way to manage their money. “By partnering with the Tamarama Surf Life Saving Club we have an opportunity to share that message, while also helping ensure an iconic Australian clubhouse is around for years to come,” he said.  

“From a marketing perspective, we’re all about trying out new and different ways to help raise awareness of 86 400. More often than not, these are approaches that you typically wouldn’t expect from a bank. This campaign, however, is win-win.

"We’re helping the club to raise much needed funds, and if it helps raise the awareness of 86 400 at the same time, that’s an amazing bonus.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...

M Abdullah Khan

What does the Oculus Rift launch mean for marketers?

Read more

as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...

M Abdullah Khan

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

virtual marketing have as much benefits as also disadvantageshttps://g-techsolutions.com...

M Abdullah Khan

The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in