Voice recognition and out-of-home combo aims to support mental health

Latest campaign from R U OK? and JCDecaux employs voice-based technology in out-of-home

Voice recognition technology is being tapped by R U OK? and JCDecaux  in their latest collaboration aimed at supporting Australians feeling the mental health strain during the ongoing COVID-19 pandemic.

The out-of-home campaign, which debuts to coincide with World Suicide Prevention Day on Thursday 10 September, will include an interactive JCDecaux panel with voice-activated technology to trigger on-screen and verbal responses to the question: R U Ok? The responses centre around information on what to say and do if the consumer suspects a friend, family member, colleague or peer isn’t ok.

The interactive panel is live on Sydney’s George Street in the CBD, and is part of a national OOH effort. Consumers are prompted via a floor decal placed in front of the panel as well as an on-screen call to action.

The suicide prevention charity said recent research insights showed that while people aware of R U Ok felt comfortable having a conversation with someone who might be struggling, but 31 per cent lacked confidence or were unsure about exactly how to have such a conversation with someone who is not UK.

The OOH effort is an extension of the charity’s 2020 theme and call to action, which is ‘There’s more to say after R U OK?’.

“It’s important that Australians feel they have the skills to navigate a meaningful conversation, especially if someone says they’re not ok,” R U OK? campaign director, Gennie Sheer said. “The JCDecaux interactive activity complements our broader campaign to educate and empower people with the knowledge and confidence to start a conversation that could change a life.”

JCDecaux head of creative solutions, Ashley Taylor, said the industry-first campaign was about providing the space to model a really important conversation.

“Understanding audiences are conscious about things that they touch as a result of COVID-19, the voice recognition functionality provides a safe way to continue to deliver meaningful messages, hands free,” he said.

 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in