Voice recognition and out-of-home combo aims to support mental health

Latest campaign from R U OK? and JCDecaux employs voice-based technology in out-of-home

Voice recognition technology is being tapped by R U OK? and JCDecaux  in their latest collaboration aimed at supporting Australians feeling the mental health strain during the ongoing COVID-19 pandemic.

The out-of-home campaign, which debuts to coincide with World Suicide Prevention Day on Thursday 10 September, will include an interactive JCDecaux panel with voice-activated technology to trigger on-screen and verbal responses to the question: R U Ok? The responses centre around information on what to say and do if the consumer suspects a friend, family member, colleague or peer isn’t ok.

The interactive panel is live on Sydney’s George Street in the CBD, and is part of a national OOH effort. Consumers are prompted via a floor decal placed in front of the panel as well as an on-screen call to action.

The suicide prevention charity said recent research insights showed that while people aware of R U Ok felt comfortable having a conversation with someone who might be struggling, but 31 per cent lacked confidence or were unsure about exactly how to have such a conversation with someone who is not UK.

The OOH effort is an extension of the charity’s 2020 theme and call to action, which is ‘There’s more to say after R U OK?’.

“It’s important that Australians feel they have the skills to navigate a meaningful conversation, especially if someone says they’re not ok,” R U OK? campaign director, Gennie Sheer said. “The JCDecaux interactive activity complements our broader campaign to educate and empower people with the knowledge and confidence to start a conversation that could change a life.”

JCDecaux head of creative solutions, Ashley Taylor, said the industry-first campaign was about providing the space to model a really important conversation.

“Understanding audiences are conscious about things that they touch as a result of COVID-19, the voice recognition functionality provides a safe way to continue to deliver meaningful messages, hands free,” he said.

 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in