Voice recognition technology is being tapped by R U OK? and JCDecaux in their latest collaboration aimed at supporting Australians feeling the mental health strain during the ongoing COVID-19 pandemic.
The out-of-home campaign, which debuts to coincide with World Suicide Prevention Day on Thursday 10 September, will include an interactive JCDecaux panel with voice-activated technology to trigger on-screen and verbal responses to the question: R U Ok? The responses centre around information on what to say and do if the consumer suspects a friend, family member, colleague or peer isn’t ok.
The interactive panel is live on Sydney’s George Street in the CBD, and is part of a national OOH effort. Consumers are prompted via a floor decal placed in front of the panel as well as an on-screen call to action.
The suicide prevention charity said recent research insights showed that while people aware of R U Ok felt comfortable having a conversation with someone who might be struggling, but 31 per cent lacked confidence or were unsure about exactly how to have such a conversation with someone who is not UK.
The OOH effort is an extension of the charity’s 2020 theme and call to action, which is ‘There’s more to say after R U OK?’.
“It’s important that Australians feel they have the skills to navigate a meaningful conversation, especially if someone says they’re not ok,” R U OK? campaign director, Gennie Sheer said. “The JCDecaux interactive activity complements our broader campaign to educate and empower people with the knowledge and confidence to start a conversation that could change a life.”
JCDecaux head of creative solutions, Ashley Taylor, said the industry-first campaign was about providing the space to model a really important conversation.
“Understanding audiences are conscious about things that they touch as a result of COVID-19, the voice recognition functionality provides a safe way to continue to deliver meaningful messages, hands free,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness