Hardware Systems

Digital Marketing

IBM Watson's next trick: Helping you write better

IBM's Watson has already proven its mettle in the kitchen and on game shows, but its latest skill set is one that could help us all: making sure our writing conveys what we want it to.

IBM Watson Analytics now open for business

IBM Watson, apparently not content with its Jeopardy winnings, is looking for work. After a lot of buildup, Watson Analytics, the natural language business intelligence tool based on Big Blue's famed AI, is now available in beta under a freemium model where it's free to get started -- but the really powerful analytics are going to cost you.

PwC: IoT will become multitrillion-dollar market by 2020

Companies have embarked on a gradual but massive adoption of "Internet of things" (IoT) technology, investing in sensors to collect data, which is then wirelessly sent for further analysis or alerts, according to a survey.

Google moves to bust Glass 'myths'

That's it. Google says it's had it with what it says are rumors and myths circulating about its entre into the wearable computer market, Google Glass.

Oracle makes 'big data' push even bigger

Oracle is doubling down on "big data" with a number of new products and enhancements to existing ones, in hopes that customers looking to analyze massive amounts of information for business insights will in turn invest further in Oracle.

Digital Marketing

Google set to launch Glass app store

Google is ramping up plans to open an app store focused solely on Google Glass, the computerized eyeglasses expected to launch in 2014.

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Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

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Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

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Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

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“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

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IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

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Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

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