Product reviews and comparisons so far mainly feature smartwatches, activity trackers and wearable cameras
Amazon.com launched a Wearable Technology online storeon Tuesday, another testament to the growing interest in smartwatches and other wearable gear.
Amazon so far is primarily including activity trackers -- usually worn on the wrist -- and wearable cameras and smartwatches in the Web storefront. However, a quick search also turned up several units of Google Glass on sale in white or gray at more than $2,070.
The online retailer boasted it has the largest selection of items from top brands that include Samsung, Jawbone and GoPro as well as from emerging brands like Basis and Misfit and upcoming devices from Narrative and Bionym.
The new store has a learning center with product videos and information about device compatibility and product comparisons. There are also use-cases to help customers figure out the right devices. An Editor's Corner will have industry news, device reviews and other information. One current entry features an article by Gizmodo on machines that run on body heat through a process called the thermoelectric effect.
An upcoming product on the site is the Narrative Clip, a small device that can be clipped on a pet's collar or a person's shirt that takes pictures from a 5 megapixel camera and provides GPS information to help sort the photos on a separate smartphone app.
Amazon's Buying Guide offers a short narrative on various topics, including what a smartwatch can do and how it works, and warns buyers to take care when purchasing to be sure it has a version of Bluetooth that is compatible with their current or future smartphone.
John Nemeth, director of wireless and mobile electronics at Amazon, said the online site was created because Amazon customers are "increasingly coming to Amazon to shop and learn about these devices."
Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is mhamblen@computerworld.com.
See more by Matt Hamblen on Computerworld.com.
Read more about emerging technologies in Computerworld's Emerging Technologies Topic Center.
It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.
Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?
In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.
It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...
David Hill
Grace Group undergoes first rebrand in 30 years to unify and contemporise
Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...
Damian Young
Chobani tastes success with data analytics platform
This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!
Chris
How this marketing ops leader is lifting the automation ante at Cochlear
Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...
Aaren
How marketing automation is helping drive CX change at Adelaide University
Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...
James Doyle
5 tips to boost engagement with gamification from Donut King