Oracle makes 'big data' push even bigger

Oracle's family of products for analyzing massive and varied data streams keeps growing

Oracle is doubling down on "big data" with a number of new products and enhancements to existing ones, in hopes that customers looking to analyze massive amounts of information for business insights will in turn invest further in Oracle.

For one thing, Oracle's Big Data Appliance now features "enterprise-class" security for Hadoop, the open-source data processing framework, Oracle announced Monday during the OpenWorld conference in San Francisco.

Specifically, Big Data Appliance has been integrated with Kerberos and LDAP authentication, as well as Oracle Audit Vault and Database Firewall, according to the announcement. The software add-ons can peer into Hadoop audit trails, looking for suspicious activities and alerting administrators, as well as generate reports when desired.

Oracle has also released additional features for Hadoop, including a new connector that "enables standard XQuery operations to process and transform XML documents, executing in parallel across the Hadoop cluster," according to Monday's announcement.

In addition, Big Data Appliance now features Perfect Balance, which modulates workloads for faster performance in MapReduce jobs, Oracle said.

Oracle's big data product arsenal also includes its flagship database, for which a new in-memory option was announced Sunday.

While definitions vary, in general big data refers to the massive amounts of information being created by social media, sensors, websites and other sources. Observers also often invoke the "three Vs" of big data, namely the variety, velocity and volume of information flows.

Some 64 percent of organizations surveyed in a new Gartner study said they are investing now or plan to invest in big data technology, up from 58 percent in 2012.

Still, it appears that most of the activity around big data remains in the heavy hype from vendors selling products aimed at it. Less than 8 percent of respondents to Gartner's survey have in fact deployed their big data platforms.

That said, "there is real substance behind the hype," Gartner research director Lisa Kart said in a statement. "Our survey underlines the fact that organizations across industries and geographies see 'opportunity' and real business value rather than the 'smoke and mirrors' with which hypes usually come."

Big data analytics are "hugely important" to Thomson Reuters, said Mark Bluhm, senior vice president of global data center, during an onstage interview at OpenWorld Monday with Oracle Co-President Mark Hurd.

Thomson Reuters' customers aren't looking for search engines, he said: "It's, give us the research so we can make a decision."

Bluhm gave the example of a South Pacific storm and its potential effect on oil prices. If customers can know quickly how the storm will delay tankers, "suddenly instead of becoming victims, they become opportunists," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in