Oracle makes 'big data' push even bigger

Oracle's family of products for analyzing massive and varied data streams keeps growing

Oracle is doubling down on "big data" with a number of new products and enhancements to existing ones, in hopes that customers looking to analyze massive amounts of information for business insights will in turn invest further in Oracle.

For one thing, Oracle's Big Data Appliance now features "enterprise-class" security for Hadoop, the open-source data processing framework, Oracle announced Monday during the OpenWorld conference in San Francisco.

Specifically, Big Data Appliance has been integrated with Kerberos and LDAP authentication, as well as Oracle Audit Vault and Database Firewall, according to the announcement. The software add-ons can peer into Hadoop audit trails, looking for suspicious activities and alerting administrators, as well as generate reports when desired.

Oracle has also released additional features for Hadoop, including a new connector that "enables standard XQuery operations to process and transform XML documents, executing in parallel across the Hadoop cluster," according to Monday's announcement.

In addition, Big Data Appliance now features Perfect Balance, which modulates workloads for faster performance in MapReduce jobs, Oracle said.

Oracle's big data product arsenal also includes its flagship database, for which a new in-memory option was announced Sunday.

While definitions vary, in general big data refers to the massive amounts of information being created by social media, sensors, websites and other sources. Observers also often invoke the "three Vs" of big data, namely the variety, velocity and volume of information flows.

Some 64 percent of organizations surveyed in a new Gartner study said they are investing now or plan to invest in big data technology, up from 58 percent in 2012.

Still, it appears that most of the activity around big data remains in the heavy hype from vendors selling products aimed at it. Less than 8 percent of respondents to Gartner's survey have in fact deployed their big data platforms.

That said, "there is real substance behind the hype," Gartner research director Lisa Kart said in a statement. "Our survey underlines the fact that organizations across industries and geographies see 'opportunity' and real business value rather than the 'smoke and mirrors' with which hypes usually come."

Big data analytics are "hugely important" to Thomson Reuters, said Mark Bluhm, senior vice president of global data center, during an onstage interview at OpenWorld Monday with Oracle Co-President Mark Hurd.

Thomson Reuters' customers aren't looking for search engines, he said: "It's, give us the research so we can make a decision."

Bluhm gave the example of a South Pacific storm and its potential effect on oil prices. If customers can know quickly how the storm will delay tankers, "suddenly instead of becoming victims, they become opportunists," he said.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

Latest Podcast

More podcasts

Sign in