Microsoft plunks a 17-foot-tall Surface tablet down in London's Trafalgar Square

Visitors can walk up to the oversized Surface with its 27-foot screen and stomp on the attached jumbo keyboard

Image credit: The Verge.
Image credit: The Verge.

Who says tablet marketing isn't any fun?

The latest advertising spectacle in that arena, according to The Verge, is a gigantic Surface in London's Trafalgar Square, with a roughly 383-inch display. Visitors can walk up to the oversized Surface and stomp on the attached jumbo keyboard to interact with apps.

It's all powered by an actual Surface 2, connected via USB and Micro-HDMI.

Microsoft has also been painting ads onto buildings in various U.S cities, and is continuing its massive TV ad campaign. A wide-ranging deal with the NFL even gets the Surface logo slapped onto the review booths officials use to judge close plays.

Meanwhile, Microsoft is quietly trying to unload the old Surface Pro as it loudly celebrates its new Surface 2 and Surface Pro 2 tablets.

Discounts!

The original Surface Pro now has a second US$100 discount off its original pricing of US$899 and up. If you're in the United States or Canada, you can now snag a 64GB Surface Pro for US$699 or a 128GB model for US$799.

Engadget reports that the offer will run through the end of the year, or possibly when supplies run out.

Keep in mind that the Surface Pro 2 offers much better battery life than the original Surface Pro--75 percent, Microsoft promises--and it's slightly more powerful thanks to Intel's 4th-generation Core i5 processor. As with the Windows RT-based Surface 2, the Pro 2 also includes a two-stage kickstand that makes the device easier to use in your lap.

Microsoft is downplaying the deal on the original Surface Pro, as it's not even being advertised on the Surface landing page. But, as "Jumbo Surface" in London shows, the company isn't holding back on marketing for its newer devices and the original Surface RT (now simply dubbed "Surface").

Does any of this tempt you to buy?

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

cc

Marjorie Campbell

Talk to me, Facebook! Social net buys speech recognition company

Read more

This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

Samantha Colbert

Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

Read more

Latest Podcast

More podcasts

Sign in