Visitors can walk up to the oversized Surface with its 27-foot screen and stomp on the attached jumbo keyboard
Who says tablet marketing isn't any fun?
The latest advertising spectacle in that arena, according to The Verge, is a gigantic Surface in London's Trafalgar Square, with a roughly 383-inch display. Visitors can walk up to the oversized Surface and stomp on the attached jumbo keyboard to interact with apps.
It's all powered by an actual Surface 2, connected via USB and Micro-HDMI.
Microsoft has also been painting ads onto buildings in various U.S cities, and is continuing its massive TV ad campaign. A wide-ranging deal with the NFL even gets the Surface logo slapped onto the review booths officials use to judge close plays.
Meanwhile, Microsoft is quietly trying to unload the old Surface Pro as it loudly celebrates its new Surface 2 and Surface Pro 2 tablets.
The original Surface Pro now has a second US$100 discount off its original pricing of US$899 and up. If you're in the United States or Canada, you can now snag a 64GB Surface Pro for US$699 or a 128GB model for US$799.
Engadget reports that the offer will run through the end of the year, or possibly when supplies run out.
Keep in mind that the Surface Pro 2 offers much better battery life than the original Surface Pro--75 percent, Microsoft promises--and it's slightly more powerful thanks to Intel's 4th-generation Core i5 processor. As with the Windows RT-based Surface 2, the Pro 2 also includes a two-stage kickstand that makes the device easier to use in your lap.
Microsoft is downplaying the deal on the original Surface Pro, as it's not even being advertised on the Surface landing page. But, as "Jumbo Surface" in London shows, the company isn't holding back on marketing for its newer devices and the original Surface RT (now simply dubbed "Surface").
Does any of this tempt you to buy?
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?
Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...
Prof Paulo Coelho
The B2C and B2B marketing transformation helping Invisalign win more smiles
Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...
Sim
3 skills you need to drive better collaboration - Business leadership - CMO Australia
I would invest money in machine learning. I think it's important to do that. Don't you agree?
Polly Valentine
Metcash to use AI for promotional planning optimisation in liquor division