The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.

UK department store, John Lewis, has tried and tested multiple innovation tactics in order to disrupt itself and meet the needs of the modern customer-led, omnichannel environment. And it’s gained international kudos as a result.

In-image advertising vendor, GumGum, has launched its Australian operations with a new local publisher agreement and fresh VP for local sales.

Digital, data and technology have changed the face of marketing as a function, and triggered a seismic shift in the skills needed to be more agile and adaptable.

Sydney Opera House has struck a two-year partnership with Adobe to roll out the vendor’s complete Marketing Cloud stack as part of its digital transformation plans.

The new programmatic ecosystem is complex, heavy on data and ever-evolving, so how can brands differentiate themselves and survive this increasingly complex space?

The valuable data delivered through programmatic technology and the ability to use it to improve customer experiences lies at the heart of Volkswagen Australia’s decision to invest into programmatic buying.

“Programmatic is this intersection of creativity and data science, and at Expedia we merge these two things together to use creativity, but empower it with data science,” says Expedia’s head of brand marketing, Vic Walia.

Attribution is vital to marketing success but remains a key stumbling block for Australian marketers, while programmatic is a burgeoning area of spend, a new report has found.

Marketing resource management (MRM) vendor, BrandMaker, is looking to tap into growing demand for marketing management software and extending its reach into the Australian market.

Online employment search giant, Seek, has appointed a new marketing leader as its looks to kick off a brand transformation.

Can one of the world’s newest technologies successfully drive engagement around one of its oldest? The Royal Australian Mint is hoping that an investment in mobile games technology will be able to boost interest and engagement in a product with a history that stretches back more than 2500 years.

Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.

Wealth and financial management provider, AMP, has revealed the transformative changes it’s making to become a customer-centric business in its latest financials, shining a valuable light on what it takes to keep up with customers in the connected age.

In the past few years, more and more brands have jumped on the masterbrand bandwagon, merging product offerings into one overarching campaign in an effort to emotionally connect with their customer on a more holistic level.

Our top 10 marketing and ad technology news stories this week features Holoco, SAP, Salesfusion, Mobify, IBM, Brightcove, Lytics, Zoomdata, MindMaze and Akamai.

Two things ring true for Domain’s chief editorial and marketing officer, Melina Cruickshank, when it comes to being a modern marketing leader. The first is the capacity to work closely with product and technology functions. And the second?

Fairfax Media has launched its new premium programmatic trading offering, allowing advertisers to tap into targeted audience data segments in a private marketplace exchange.

The new Plan-et app set to launch this week is designed to drive engagement to businesses who list their lifestyle and services offerings to customers looking for places to shop, where to eat, where to sleep, what to do to and even looking for a new job.

L'Oréal’s in-store click to buy functionality in its augmented reality app, Makeup Genius, is now live, offering customers to purchase cosmetics directly via Priceline online.

B2C marketers across the Asia-Pacific are increasingly active in social marketing, adopting an average of five social platforms to drive their branding efforts.