Email and sponsored advertising are generating the most neutral experiences with consumers when it comes to digital advertising, a new report claims.

The arduous task of maintaining the quality and consistency of marketing collateral across multiple regions is becoming a thing of the past for enterprise software vendor, Red Hat, thanks to a new technology platform.

Getting to know your consumers can better can be a difficult challenge for FMCG companies, with no real chance to engage in anything more than a one-sided conversation in the lead-up to and during the sales process.

Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.

The Interactive Advertising Bureau (IAB) of Australia and Nielsen have taken the wrappers off the industry’s new digital audience measurement currency, Digital Ratings (Monthly), claiming an historic first for independent, cross-device measurement.

In celebration of the book, Closing the Gap, authored by BrandHook’s CEO and founder, Pip Stocks, the brand insight agency collaborated with Publicis and CMO to host a panel of marketing and though leaders to discuss the challenges facing brands trying to better connect with their customers in today’s competitive marketplace.

Internet provision has gone through major shifts since the bygone days of dial-up, and NBN’s executive general manager of marketing and community affairs, Kent Heffernan has seen it all.

Google and YouTube’s “walled garden” approach to digital advertising is more about gaining marketshare and power than helping brand marketers reach consumers in the most relevant, effective way, according to the chief of TubeMogul.

The most radical thing Cirque du Soleil can do when it comes to digitising the consumer experience of its brand is to become more intimate, its marketing leader claims.

The retail space has gone through significant digital disruption over the past few years, making competition to stand out from the crowd fiercer than ever before.

For online foreign exchange and CFD broker, Pepperstone, a foray into online retargeting with specialist provider, AdRoll, has since expanded to a broader lookalike targeting that has boosted clickthroughs and overall conversion.

All the latest marketing and ad technology news this week from Adobe, Lotame, Domo, Hootsuite, YesPath, Mobify, Moat, Slack, Lookerbot and Acquia.

There is so much incremental power in doing the small, practical things for customers over tackling the big, exciting experience game changers, according to the CMO of McDonald's.

While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.

A fresh cooperative to drive people-based marketing, along with new machine learning and data science capabilities, are among the latest enhancements to Adobe’s Marketing Cloud offering.

There was a notable trend of convergence at SXSW this year, with the role of the future marketer, digital marketing technology and the customer journey dissected in a number of sessions throughout the week.

Data-driven, people-based display advertising is increasing in popularity quickly as an alternative to the legacy model of traditional digital display, a recent report found.

QBE Australia and New Zealand has invested in a new responsive site as part of the insurance company’s efforts to enhance and personalise customer experience.

A recent report from Nielsen revealed 92 per cent of consumers trust recommendations from friends and family over all forms of advertising. But while everyone now understands the power of word-of-mouth marketing (WOMM), what does it really mean in today’s digital age?

The rise of new digital and social channels are giving brands the opportunity to create greater engagement with consumers and build stronger customer loyalty than ever before, according to Luxottica’s VP of marketing, Jee Moon.

The latest marketing and ad technology news this week from Google, Zendesk, Jive Software, Sprout, Workfront, Turn, Terminus, Rubicon Project, LiveChime and Verizon.