​Plan-et app launch set to level the marketing playing field for small businesses

The new Plan-et app is set to help small to medium businesses leverage their customer reach

The new Plan-et app set to launch this week is designed to drive engagement to businesses who list their lifestyle and services offerings to customers looking for something to do and places to shop, eat or sleep.

Launching Australia-wide with scope to expand globally, the app allows businesses to promote themselves by registering their details, so when someone is actively looking for their product or service it appears on the user's screen.

Plan-et Chief Executive Daniel Goodin said people can also find out if their friends are in the neighbourhood as well as any special events or sales within a chosen distance from where they are. It can even helps you find a new job.

“Anything from carnivals, workshops, school open days, music festivals, and sales can be listed by businesses at just 2 dollars a day, which they’d make back with one customer.”

According to Goodin, when Plan-Et users open the app it shows where they are and what is instantly around them, in a street directory format. A series of icons then pop up on the screen giving options for restaurants, entertainment, and sales that are happening within a distance chosen by the user.

“It also allows businesses to post their daily events and promotions cutting out the need to design, print and distribute advertising,” Goodin added. “Potential customers will be alerted to a business promotion when they are actively looking for it so there are no pushy sales.”

The app is set drive engagement to small businesses in a way traditionally enjoyed by larger or more established organisations with larger marketing spend. Businesses can now engage potential customers simply by popping up on their radar when they’re nearby or searching for relevant services.

“It will change the way people plan their day and it will put small businesses on a level playing field with the big corporations who have big marketing budgets,” Goodin said. “Many small businesses struggle to reach clients without a large marketing spend but this app will put an end to that.”

The app was launched out of a successful crowdfunding Kickstarter campaign, which raised $15,000 in 30 days for the final development stages and the initial marketing of their first app.

“I hope I can make a difference in peoples lives by giving ideas to those who are looking for something to do and at the same time help businesses to thrive by giving them direct access to new audiences,” Goodin concluded.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in