Employee engagement is increasingly becoming one of the most important components of the marketing mix, according to founder, chairman and CEO of Stantive Technologies, Doug Girvin.

Deploying a new marketing technology stack might require a functional shift, operational rethink and significant project management skills, but it’s the people transformation that has presented the biggest hurdle for HCF’s CMO, Jenny Williams.

Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here seven things you need to know about agile marketing.

All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media.

Hot on the heels of launching its cereal masterbrand campaign, Kellogg has kicked off a new initiative aimed at providing transparency around questions consumers have about its product range.

Australian and New Zealand marketers are behind their global counterparts when it comes to switching from an acquisition to end-to-end customer engagement approach, a new report claims.

Digital change and transformation can mean lots of different things to different organisations, but without strong cross-functional alignment and buy-in, and a focus on the customer and data, you’re not going to succeed.

A majority of Australians believe there’s too much advertising today, that most is forgettable and that it cannot be trusted.

According to Rabobank’s chief digital officer, Bryan Meredith, too many organisations today still misinterpret digital as a pure communication channel.

The group life sector has traditionally seen low engagement with customers, but MetLife’s CMO, Time Tez, reveals technology and data can be successfully used to reconnect with customers and make those touch points more memorable and relevant.

Reaching its long-term goal of delivering personalised content to every female reader based on their preferences and interests is getting a step closer for Mamamia Womens Network following a data management overhaul.

​The Australian Association of National Advertisers (AANA) has released details of its 2016 conference including a keynote presentation from Monica Lewinsky.

At CMO, we often talk to marketing leaders who came into the job without any formal qualifications or indeed, any initial aspirations to do to so. Here, we highlight 10 Australian CMOs who started their professional lives in very different roles and circumstances, and how these unique experiences have led them to their current leadership positions.

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

The Association for Data-driven Marketing and Advertising (ADMA) has chosen real-time customer data solutions and enterprise tag management software company, Tealium, as part of its digital transformation program.

Great strides in technology and connectivity have seen customers expecting faster, more personalised services. In response to this, design thinking has become increasingly more important as a way of meeting those demands.

A recent Forrester study found two-thirds of customer experience professionals believe innovation is a key method of achieving business growth. During a panel session at the Forrester CX Marketing event in Sydney, several CX leaders explored how innovation is now playing an integral part in their daily roles and activities.

It’s pretty obvious digital disruption is happening, so what do marketing leaders need to do about it?

Personalisation has become a catchcry for brands looking to meet modern consumer expectations. The question is: What does it take to deliver tailored experiences successfully and reliably?

Innovation has become one of marketing’s biggest buzzwords, but what does it really mean for a CMO to be innovative?

Digital is a means to bring immediacy, inspiration and personalisation to the traveller’s journey. Yet executing a good experience often still comes back to how digitally enabled data and insights are presented back to travellers through human interactions.