Digital Marketing
Artificial intelligence is ushering in a new era of customer experience management platforms that unite the online and offline experience, Accenture’s chief claims.
When Microsoft's data and machine learning chief thinks about the future, he sees a world where developers create applications that are built to leverage machine learning and predictive analytics without needing the help of a data scientist.
Leadership
The rise of the millennials is driving the need for marketers to ensure greater relevancy, says LogMeIn CMO, Sean Ford.
Digital Marketing
Adobe has acquired the assets of ComScore’s Web analytics business, Digital Analytix, in a bid to further the analytics capabilities of its Marketing Cloud. The deal was one of two marketing analytics purchases announced in the US last week.
Signals is a new textual analytics platform that aims to help users in businesses of any size crunch a wide variety of data without having to rely on highly trained data scientists or IT experts for help.
Leadership
David Jones CMO, David Robinson, sees his role as one of business leadership and collaboration, as much as marketing strategy. For the past two years, he has been spearheading a transformation of David Jones’ marketing function, using customer insights, digital channels, content and data as his tools for change.
The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons .
Leadership
Using data-driven customer insights to proactively engage with and lift the value of every customer interaction is the cornerstone of ANZ Bank’s ‘Strategic next best conversation’ program.
Leadership
Today’s marketers are experiencing high levels of “infobesity” that can cause a disconnect between their brand and customers.
Digital Marketing
Teradata has become the latest vendor to introduce data management platform capabilities into its marketing cloud, aimed at unifying advertising and marketing data for real-time customer interactions across all channels.
Digital Marketing
Customer loyalty lies at the heart of ING Direct’s latest efforts to target customers in their moment of need using a combination of sophisticated data analytics, insight and real-time communication.
Social Media
Not enough is being done by organisations to have real-time, authentic conversations with customers that build deeper, long-lasting relationships, according to IBM’s GM of customer platforms.
Big data analytics is not only providing Aon with the tools to improve existing insurance policies and risk management models, it’s also paving the way to product and customer innovation.
Social Media
In a data-saturated era, the pressure is on marketers to find simpler ways to keep analytics targeted and relevant.
Leadership
Companies leading the pack globally for revenue growth have linked are creating customer experiences based on data-driven insight and linking everything they do to brand and customer values, a new study claims.
Leadership
The emphasis on data analytics to explain marketing’s ROI could be stifling innovation and the CMO’s role as business growth strategist, an Australian analytics evangelist claims.
Digital Marketing
Analytics and the cloud increasingly go hand in hand, and OpenText has provided the latest example with its Big Data Analytics service announced on Wednesday.
Leadership
The majority of organisations that have bridged the cultural and operational hurdles around big data analytics are seeing significant, measurable impact on their revenues. Yet there are still a raft of organisations struggling to have a data-driven strategy universally accepted in their organisation.
Leadership
If there is one thing Unleashed Software CMO, Anthony Mordech, has learnt from his career in marketing across multiple financial software companies, it’s to actively test and learn every step of the way.
Digital Marketing
We have only just scraped the surface of the digital transformation of banking, and a complete rethink will be necessary if the sector is to reach its digital potential.
Digital Marketing
Customer experience runs through so many different touchpoints, it’s time marketers take charge of the breadth of view of the organisation and break up silos that might exist, according to the Economist's Charles Ross.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
