Why Microsoft’s data chief thinks current machine learning tools are like tailored shirts

A marketplace for intelligent APIs will bring 'mass production' to machine learning and data science

Joseph Sirosh
Joseph Sirosh

When Microsoft's data chief thinks about the future, he sees a world where developers create applications that leverage machine learning and predictive analytics without needing the help of a data scientist.

Joseph Sirosh, the corporate vice president in charge of Microsoft's Data group, likens the current state of machine learning tools to an age decades ago when people bought tailored shirts. In a similar way that mass manufacturing now lets people grab a shirt off the rack, he says a similar transition is coming to application development.

In an on-stage interview at the Structure conference in San Francisco Wednesday, Sirosh touted a vision of a marketplace for finished tools that developers can plug into apps to provide intelligent capabilities like speech recognition, facial recognition, forecasting and more.

"In the future, there will be a large, enormous selection of finished, intelligent APIs in the cloud," Sirosh said.

Much like Apple's App Store, a marketplace would allow developers to find the best tools for an application and plug them in, without going to the trouble of hiring data scientists and building their own machine learning models.

Such a marketplace could come with pitfalls. The provider of those tools will have to provide some guarantee of availability, stability and security for the APIs, since applications will rely on their continued availability.

There's also the matter of pricing. How can companies know that they're getting a good deal for futuristic capabilities? In theory, that's where a marketplace should help. When there are multiple developers creating the same or similar tools, they'll compete with one another on pricing and features.

For instance, three different voice recognition service providers can offer similar services and compete on price to draw users.

Such a marketplace might not be as far off as it seems. Microsoft already offers tools to help make applications more intelligent through its Project Oxford suite, which offers APIs that detect faces, voices and more. And IBM offers several of its Watson artificial intelligence APIs as cloud services for developers to build applications.

Read more: Volvo works with Microsoft on next generation automotive technologies

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

While a lot has been said about AI and machine learning, I don't see it put to extensive use as yet. I will be happy to have it help the ...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in