Why Microsoft’s data chief thinks current machine learning tools are like tailored shirts

A marketplace for intelligent APIs will bring 'mass production' to machine learning and data science

Joseph Sirosh
Joseph Sirosh

When Microsoft's data chief thinks about the future, he sees a world where developers create applications that leverage machine learning and predictive analytics without needing the help of a data scientist.

Joseph Sirosh, the corporate vice president in charge of Microsoft's Data group, likens the current state of machine learning tools to an age decades ago when people bought tailored shirts. In a similar way that mass manufacturing now lets people grab a shirt off the rack, he says a similar transition is coming to application development.

In an on-stage interview at the Structure conference in San Francisco Wednesday, Sirosh touted a vision of a marketplace for finished tools that developers can plug into apps to provide intelligent capabilities like speech recognition, facial recognition, forecasting and more.

"In the future, there will be a large, enormous selection of finished, intelligent APIs in the cloud," Sirosh said.

Much like Apple's App Store, a marketplace would allow developers to find the best tools for an application and plug them in, without going to the trouble of hiring data scientists and building their own machine learning models.

Such a marketplace could come with pitfalls. The provider of those tools will have to provide some guarantee of availability, stability and security for the APIs, since applications will rely on their continued availability.

There's also the matter of pricing. How can companies know that they're getting a good deal for futuristic capabilities? In theory, that's where a marketplace should help. When there are multiple developers creating the same or similar tools, they'll compete with one another on pricing and features.

For instance, three different voice recognition service providers can offer similar services and compete on price to draw users.

Such a marketplace might not be as far off as it seems. Microsoft already offers tools to help make applications more intelligent through its Project Oxford suite, which offers APIs that detect faces, voices and more. And IBM offers several of its Watson artificial intelligence APIs as cloud services for developers to build applications.

Read more: Volvo works with Microsoft on next generation automotive technologies

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in