Why Microsoft’s data chief thinks current machine learning tools are like tailored shirts

A marketplace for intelligent APIs will bring 'mass production' to machine learning and data science

Joseph Sirosh
Joseph Sirosh

When Microsoft's data chief thinks about the future, he sees a world where developers create applications that leverage machine learning and predictive analytics without needing the help of a data scientist.

Joseph Sirosh, the corporate vice president in charge of Microsoft's Data group, likens the current state of machine learning tools to an age decades ago when people bought tailored shirts. In a similar way that mass manufacturing now lets people grab a shirt off the rack, he says a similar transition is coming to application development.

In an on-stage interview at the Structure conference in San Francisco Wednesday, Sirosh touted a vision of a marketplace for finished tools that developers can plug into apps to provide intelligent capabilities like speech recognition, facial recognition, forecasting and more.

"In the future, there will be a large, enormous selection of finished, intelligent APIs in the cloud," Sirosh said.

Much like Apple's App Store, a marketplace would allow developers to find the best tools for an application and plug them in, without going to the trouble of hiring data scientists and building their own machine learning models.

Such a marketplace could come with pitfalls. The provider of those tools will have to provide some guarantee of availability, stability and security for the APIs, since applications will rely on their continued availability.

There's also the matter of pricing. How can companies know that they're getting a good deal for futuristic capabilities? In theory, that's where a marketplace should help. When there are multiple developers creating the same or similar tools, they'll compete with one another on pricing and features.

For instance, three different voice recognition service providers can offer similar services and compete on price to draw users.

Such a marketplace might not be as far off as it seems. Microsoft already offers tools to help make applications more intelligent through its Project Oxford suite, which offers APIs that detect faces, voices and more. And IBM offers several of its Watson artificial intelligence APIs as cloud services for developers to build applications.

Read more: Volvo works with Microsoft on next generation automotive technologies

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in