This analytics startup just emerged from stealth to help SMBs get a grip on unstructured data

'No data scientist needed,' it says

It's hard enough for companies to tame the masses of structured data now coming their way at top speed each day, but unstructured data -- the kind that doesn't fit tidily into traditional spreadsheets or databases -- is an even bigger challenge. That's typically the domain of expert users in large enterprises equipped with high-end software, and it's also where Taste Analytics has set its sights.

Taste Analytics emerged from stealth on Thursday with the launch of Signals, a new textual analytics tool it says can help users in businesses of any size crunch a wide variety of data without having to rely on highly trained data scientists or IT experts for help.

Aimed at marketers, business analysts and customer-care teams, for example, Signals is designed to process large volumes of unstructured and structured textual data from sources including emails, chat sessions, text files from Word and Evernote, blog posts, app reviews, social media and more.

The cloud-based tool's dashboard offers drag-and-drop data importing and drill-down options such as temporal trends, category overview, or buzzword and geospatial analysis. The Taste Analytics Signals platform taps technology such as predictive modeling, machine learning and robust statistical natural language processing algorithms to create visualizations of behavior communities, trends, patterns and outlying themes.

In all of that, the idea is to help business users quickly visualize key patterns and behaviors so they can better anticipate and refine strategies and best practices in real-time.

Taste Analytics has been operating the new platform in limited commercial deployments in several companies and government agencies over the past year. The tool requires no complex IT integration, and can be accessed from anywhere, it said. Pay-as-you-go pricing and monthly subscriptions are available.

Of course, Taste Analytics is by no means the only company trying to put data and analytics within closer reach for nonexpert users. Numerous others have also come out with user-friendly tools in recent months, including SAP, Oracle, MemSQL, AtScale and Arcadia Data.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in