Qantas and Tourism Australia have agreed to a data sharing arrangement as part of a landmark $20 million partnership announced today.

A three-pronged approach to digital transformation encompassing a new online portal, big data services project and technology accelerator are helping to not only innovate but also unify Australia’s agricultural community.

It’s a challenge many larger businesses face around digital and data analytics: How to break down organisational silos that exist in order to get teams to work more efficiently, strategically and innovatively. And it’s a challenge that was facing Coles until two very separate analytics leaders from its financial services and online businesses joined forces.

Fairfax Media announced an exclusive partnership with TEG Analytics (TEGA) to better leverage consumer and audience data in order to boost audience targeting capabilities for advertisers.

A voice of the customer (VoC) program can be a powerful way marketers can collect customer feedback, mine that feedback for insights, and then incorporate those insights into business decisions - but what happens when there’s just too much data to manage?

​Organisational silos and embracing a data-driven culture are hindering marketers from adequately tapping data to improve customer experiences, a new report claims.

Gaining insight into why customers are opening a new account or purchasing a product has become a reality for Bendigo and Adelaide Bank thanks to the latest advancements in its customer analytics toolkit.

Australian travel distribution company Helloworld’s marketing experts reveal how implementing a new social management tool can help optimise sales and drive customer engagement, while effectively improving productivity.

Typical destination marketing programs have a tendency to fall back on the usual clichés of landmarks, icons and cultural attractions. But for Adelaide City Council, making the city a more attractive destination has meant reimaging what it means for a visitor or resident to interact with the location.

Tracking consumers in real-time, zero-click ordering and delivering pizzas via artificially intelligent robots are just some of the latest innovations underway at Domino’s.

It’s not often you hear of any company, let alone an insurance giant, tapping into the razzle and dazzle of movie making to get employees behind a new business initiative. But that’s exactly what IAG is doing as part of a program of work to raise awareness of customer experience painpoints and how to solve them internally.

Location intelligence is finally hitting the mainstream as a wide range of industries and marketers start clueing into the importance of contextual data on their customer experiences, products and services.

Get ready for artificial intelligence and automation that helps you make business decisions rather than just understanding what happened in the past.

Technology has signalled a significant shift in the way brands engage with customers, but what can marketers do to really encourage greater customer participation and collaboration?

Fostering a data-driven culture that can successfully inform an organisation’s strategy requires an ability to relate insights back to revenue, business and customer value.

You probably think you know what you need out of a data scientist. However, if you believe in any of these common misconceptions, it might be time to reevaluate your business' expectations for current and future data scientists.

The group life sector has traditionally seen low engagement with customers, but MetLife’s CMO, Time Tez, reveals technology and data can be successfully used to reconnect with customers and make those touch points more memorable and relevant.

Data analytics is the key to bringing personalisation back into the way brands engage customers in a digitally driven environment, IAG’s chief customer officer claims.

The Association for Data-driven Marketing and Advertising (ADMA) has chosen real-time customer data solutions and enterprise tag management software company, Tealium, as part of its digital transformation program.

Striking data sharing partnerships with Australian travel providers, as well as delivering mobile and Web optimised experiences that tap user-generated content, are key priorities for Tourism Australia’s first dedicated digital chief.

Research and data analytics must be the foundations of today’s media activities in order to drive ROI on marketing action, Beiersdorf’s regional consumer research and insights claims.