Cmo50

Leadership

Just over 2 weeks left to get those CMO50 submissions in!

There’s only 2.5 weeks left to get your entries in for the 2018 edition of CMO50, Australia’s list of the 50 most innovative and effective marketers in the country. Don’t miss this opportunity for you and your team to be recognised amongst our country’s top marketing performers.

Leadership

Andrew Knott leaves NAB

​In a shock departure, National Australia Bank’s CMO, Andrew Knott, is leaving the organisation after two-and-a-half years in the role.

Leadership

CMO’s top 17 marketing stories of 2017

It’s been yet another big year of disruption in marketing. To help highlight some of the biggest trends of the year, CMO has pulled together a list of our most-read stories for 2017 to showcase how marketers are working to modernise their approach and what’s grabbed their attention.

In pictures: First pics of the CMO50 2017 - top 10

​More than 80 of Australia's most successful marketing leaders descended on Sydney's L'Aqua to celebrate the third-annual CMO50 list. Here are our first pictorial highlights from this very special event.

Leadership

CMO50 2017 #6: Nick Reynolds

Executives running businesses today are ultimately looking for marketers to go beyond marketing. And that’s never been more apparent than in the computing sector, a brutal industry that survives on waves of annual or biannual product improvement and has seen price points decrease by more than half in a decade, Lenovo’s Nick Reynolds says.

CMO50 2017 One to watch: Natalie Robinson

The task set for Natalie Robinson when she became director of marketing and communication at Melbourne Polytechnic two-and-a-half years ago was immense. She inherited a brand with close to zero brand awareness, for one.

Leadership

CMO50 2017 #2: Leisa Bacon

ABC’s Leisa Bacon is a “complete content junkie”. She’ll even be the first to say so - and that’s a good thing considering she’s director of audiences for the nation’s public broadcasting network and working to make a difference in the community.

CMO50 2017 #26-50: Paul Stern

Paul Stern’s proudest moment in the last 12 months was representing Kathmandu at the European Outdoor trade show. The reason? He’s spearheading a transformation of the outdoor clothing and accessories manufacturer and retailer’s international go-to-market strategy.

CMO50 2017 #20: Andrew Knott

It’s the mission of modern marketers to demonstrate marketing as one of the few genuine drivers of growth within an organisation, NAB’s CMO, Andrew Knott, says.

CMO50 2017 #24: Vanessa Lyons

If she had to pick her proudest moment over the last 12 months, AUB Limited’s Vanessa Lyons says it’d be pioneering the development and implementation of the group’s purpose with a customer-centred outlook.

CMO50 2017 One to watch: Elaine Herlihy

“Our motto is ‘great team, great work’, because if you don’t have the former, you never have the latter,” PayPal Australia marketing director, Elaine Herlihy, says.

CMO50 2017 #26-50: Renae Smith

As CMO of AIA A/NZ, Renae Smith leads a cross-functional department including brand, product and pricing, digital, marketing communications and the insurance group’s leading wellness program, AIA Vitality. But she also finds herself purposely aligned to the HR chief.

CMO50 2017 #26-50: Kellie Cordner

A strong alignment between marketing and editorial along with great support from the CFO has helped empower the marketing function and carsales.com, according to CMO Kellie Cordner.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

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