Kathmandu has appointed its first chief customer officer following the departure of long-serving marketing and online chief, Paul Stern.

​After three years at the marketing helm of one of Australia’s most iconic swimwear brands, Adriane McDermott has wrapped up her role as CMO of ​Seafolly​.

The A2 Milk Company CMO, Susan Massasso, has announced her intention to stay on with the group in a new and expanded role following a restructure of the executive team confirmed today.

​Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.

Last September, outdoor adventure apparel and equipment retailer, Kathmandu, turned heads by announcing it had become a certified B Corporation.

Campbell Arnott’s chief marketing officer, David McNeil, has left the FMCG giant after a six-year stint.

Melbourne Polytechnic’s marketing chief is swapping education for the garden and homewares industry, joining AMES Australasia as its first manager of marketing and customer experience.

After an amazing tenure at Norman Disney and Young, repeat CMO50 alumni, Ric Navarro, has accepted a new role as vice president of marketing and business development at Nucleus Network.

It’s been another year of disruption, change and transformation for chief marketing officers. And as we reach the end of 2019 and take a break to recharge before assuming the modern marketing mantle once more in 2020, it’s a good time to reflect on what’s happened, what’s been achieved, and what experiences can inform better decision making in the New Year.

Australian milk producer, The a2 Milk Company, is on the hunt for a new global chief marketing officer after confirming the departure of longstanding executive, Susan Massasso.

In the second of our CMO50 event slideshows we present some of the evening networking highlights of the Australian marketing community's night of nights.

It’s been five years since CMO took the wrappers off our inaugural CMO50 of Australia’s most innovative and effective marketing leaders. And during that time we’ve seen a transformation of the modern marketing function and leadership remit.

Is it my job, or isn’t it? I suspect this is a question every chief marketing officer asks on a daily basis. And in reading this year’s CMO50 profiles, you’d be forgiven for thinking it’s a question lacking a straight answer.

​More than 100 of Australia's most innovative and effective marketing leaders celebrated the achievements of their CMO peers at the CMO50 2019 dinner in Sydney on 17 October. Here are first pics - including the top 10 for 2019.

Marketing chiefs from digital-first companies, FMCG, media, retail and ecommerce have dominated the fifth annual CMO50 list for 2019.

Alexander Meyer is a CMO imprinted with the notion of finding balance. The idea of balancing two, sometimes contradictory, sides is deeply ingrained and is at the heart of his approach to being a CMO.

For Krispy Kreme CMO, Russell Schulman, getting his CEO onside is about showcasing how marketing activities can have a wide-ranging effect, not just on customers in a particular moment, but right across the business and departments.

Want to get your CEO onside? Then align marketing objectives with broader business objectives, experienced VMware VP and CMO for Asia-Pacific and Japan, Pamela Cass, says.

ME Bank’s chief experience officer, Ingrid Purcell, describes the big shift in marketing as one where brands have become “glass boxes”.

Maintaining an unwavering resilience when things are not going quite to plan is a mantra of Kate Massey’s. The CMO of JCurve, an Australian technology services firm, has spent 10 years helping the B2B business transform from on-premise and cloud solutions provider to cloud-based solutions player with specialisation in ERP. Along the way, acquisitions, changes in strategic direction and new customer needs have been navigated, with marketing adapting and changing its role accordingly.

A passion for customer insights and behaviour drives Amanda Johnston-Pell and it’s only been amplified in the role of CMO. When she started as a marketer, Johnston-Pell says, AI and machine learning-based marketing tools just didn’t exist. “Today they are at the centre of deep customer personalisation and that’s exciting.”