CMO is extending nominations for this year’s CMO50 2021 program to a final deadline Monday 16 August 2021. Don’t miss this opportunity to have your marketing leadership, as well as the work of your team, recognised and get that questionnaire completed now!

There’s under four weeks left until nominations for our seventh annual CMO50 list of Australia’s most innovative and effective marketing leaders close!

South Australian Tourism Commission CMO, Brent Hill, has been confirmed as Tourism Fiji’s new CEO.

Nominations for the CMO50 2021 are now open. We ask several of this year’s judges for their views on how marketers can put their best foot forward this year

Samsung Australia has confirmed the departure of its CMO, Josh Grace, following a restructure of its corporate marketing function.

Audi Australia’s chief customer and marketing officer, Nikki Warburton, will leave the automotive group in July after a three-year tenure.

CMO is delighted to officially open nominations for the CMO50 2021, our annual list recognising Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.

Bank of Queensland has confirmed Westpac marketing and digital chief, Martine Jager, as its new group executive of retail.

One of the staples of our editorial calendar is our profiles of chief marketing officers locally and internationally. And boy has it been an interesting year for these interviews.

Pivoting marketing and customer efforts to cope with the COVID-19 pandemic clearly took centre stage this year, as this year’s CMO list of most read stories in 2020 shows.

You’d be hard pressed to find a single CMO who hasn’t been significantly impacted by the COVID-19 global pandemic – positively, negatively or otherwise.

Here from CMO 50 marketers Movember Australia marketing director, Jason Olive, along with Tennis Australia chief marketing and insights officer, Josie Brown, Brownes Dairy director of sales and marketing, Natalie Sarich-Dayton, Nestlé Oceania
 director of eBusiness, strategy and marketing, Martin Brown and Amaysim CMO, Renee Garner about how their executing data-led marketing.

Innovation is one of those terms that gets bandied about. But it was clear during the COVID-19 crisis that ‘innovation’ was what marketing leaders and their teams needed to embrace in order to pivot and adapt to the rapidly changing consumer and market conditions.

Growing emphasis on soft skills, empathy and team resiliency, along with better data and customer behavioural insight, are just some of the ways modern marketing leaders are looking to strengthen the commercial muscle of their functions right now.

There’s no doubt marketing leadership has undergone massive transformation over the last 5-10 years with the rise of marketing technology, data and digitally driven marketing tools and insights, a push to personalise and be more customer experience-led, and more. So what does it take to ensure you remain a future-fit CMO?

In honour of this year's unique CMO50 2020 virtual event and the unprecedented challenges marketing leaders have had to navigate, we wanted to ask our CMO50 alumni what they'd learnt about being a CMO, as well as about their customers, from this time of crisis.

The ABC’s director of audiences, Leisa Bacon, has taken the number spot in this year’s CMO50 list among a list of familiar and new faces in the top 10 this year.

The battle lines between creative, brand-led marketing and CX, data-driven marketing have been drawn for some time and were in the spotlight during this year’s CMO50 judging.

One of the paradoxes of the COVID-19 crisis is the positives it’s created out of negatives. It’s something ABC’s director of audiences and this year’s CMO50 number one, Leisa Bacon is very conscious of.

Pausing a high profile, multi-million-dollar campaign in-market soon after launch, and just as it was getting great traction, was both a heartbreaking but very necessary decision, for Susan Coghill and Tourism Australia. And it was just the first of many pivots in 2020. “Within a matter of weeks, we had created an entirely new domestic unit within our business and launched an entirely new campaign to galvanise the nation to support the tourism industry in its recovery from the impacts of devastating summer bushfires,” Coghill told CMO. “Exhausting and motivating at the same time.”

This year, there were two key changes in Domino’s marketing it has never needed to do before - demonstrate the safety of its food preparation and delivery, including developing new operational methods like Zero Contact Delivery, and demonstrating why Domino’s should be trusted to continue operations when communities are in lockdown.