Cmo50

Digital Marketing

Top 21 CMO stories of 2021

As we wave goodbye to the year that was 2021, CMO presents our top 21 stories of the year across CMO Australia based on audience engagement.

Leadership

CMO’s top 10 marketing leader profiles of 2021

It’s been another year of pivoting and adapting for Australia’s marketing chiefs as they continued to navigate the unchartered waters of Covid-19. Which is why it was not surprising to find this a common theme pervading every one of our top 10 CMO profiles for 2021.

Leadership

A new frontier: CMO50 and their team leadership firsts in 2021

As well as facing into the challenges of delivering marketing programs in the midst of the pandemic over the past year, marketing leaders have also had the very real issue of keeping teams engaged, resilient and motivated. As part of this year’s CMO50 program, CMO was keen to understand some of the leadership ‘firsts’ our alumni experienced as they strived to manage teams remotely.

Leadership

CMO50 alumni share their favourite marketing moments from 2021

2021 has certainly continued to be a year of shape shifting for Australian marketing leaders, their teams and their marketing activities. But while the challenges have been obvious, a lot of great work has nonetheless been accomplished in the face of the pandemic. So as part of this year’s CMO50 program, we asked a number of our CMO50 alumni to tell us what their favourite marketing moments over the past year have been.

Leadership

7 lessons in marketing effectiveness from the CMO50

Measuring the effectiveness of marketing spend against short as well as longer term revenue and growth is critical for CMOs if they want to truly connect their efforts to commercial returns.

The CMO50 2021 vox pop

​In honour of the virtual nature of our CMO50 event, and the ongoing adaptability marketing leaders have had to exhibit over the past year, we wanted to ask our CMO50 alumni what they'd learnt about fostering team resiliency in 2021.

Leadership

All in good time: What this year's CMO50 tells us about the state of marketing leadership

Marketing teams pride themselves on their ability to tap the consumer and cultural zeitgeist to bring their brands to life and generate growth. It’s this connection to market sentiment and trends that’s also given smart modern marketers who are both digitally and data savvy the tools to generate true business impact during the past 18 months of the crisis.

Leadership

The CMO50 2021 list is revealed

Qantas chief marketing officer, Jo Boundy, has been crowned #1 in this year’s CMO50 list of Australia’s most innovative and effective marketing leaders, becoming one of six new faces in the CMO50 top 10 this year.

CMO50 2021 #23: Louise Eyres

The creation and launch of Vanguard’s new brand strategy and campaign in 2021 was a key moment for the business as well as its CMO, Louise Eyres.

CMO50 #26-50: Paul Gloster

​When non-alcoholic ‘spirits’ company, Lyre’s Spirit Co, was launched in Australia in 2019, the founding team knew success depended on Lyre’s mission to lead change in entrenched social and cultural drinking behaviours around the world – quite a tall order.

CMO50 2021 #1: Jo Boundy

“The world may have felt like it stopped spinning during the pandemic, but consumer behaviours didn’t,” Qantas CMO, Jo Boundy, tells CMO. “They have changed considerably.”

CMO50 2021 #6: Lara Thom

Guzman y Gomez may have been fortunate enough to escape full shut down and being too negatively impacted by Covid as a food provider. But the crisis certainly “brought the fight out in us”, its global CMO, Lara Thom, says.

CMO50 2021 One to watch: Adam Lee

The Australian private health insurance (PHI) industry is facing significant challenges. Only 41 per cent of Australians have private hospital cover – a record 15-year low.

CMO50 2021 #15: Matt Fletcher

The past year has been one without near-term reference for Matt Fletcher and the Fitness First team. “This year, the playbook went out the window. It was not a year for iteration or rote,” he says.

CMO50 2021 #26-50: Aisling Finch

There’s no doubt every one of us needs to do more to drive diversity, equity and inclusion in workplaces. And it’s something Google senior director of marketing for A/NZ, Aisling Finch, says has been particularly important to her team during the crisis.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

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Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

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