UBank has confirmed the departure of its chief marketing officer, Jo Kelly, after just over three years in the role amid a restructure of its organisation.

When Jenny Williams, CMO of Compare the Market (CTM), says she’s pushing ‘Simplesness’ throughout the entire business, it’s hard not to conjure images of meerkats popping their heads up throughout the insurance comparison business.

Based on overwhelming demand, we’ve extended the submission deadline for this year’s CMO50 to a very final deadline of Friday 10 August.

There’s only 2.5 weeks left to get your entries in for the 2018 edition of CMO50, Australia’s list of the 50 most innovative and effective marketers in the country. Don’t miss this opportunity for you and your team to be recognised amongst our country’s top marketing performers.

​More than 35 of Australia's marketing leaders came together before the recent CMO Momentum conference in Sydney to debate what it truly takes to foster customer-led innovation at a special breakfast held by CMO in partnership with our CMO50 sponsor, Adobe. Here are pictorial highlights from the event.

CMO is very excited to officially open submissions for the 2018 edition of our CMO50 program.

​In a shock departure, National Australia Bank’s CMO, Andrew Knott, is leaving the organisation after two-and-a-half years in the role.

It’s been yet another big year of disruption in marketing. To help highlight some of the biggest trends of the year, CMO has pulled together a list of our most-read stories for 2017 to showcase how marketers are working to modernise their approach and what’s grabbed their attention.

Sydney sunshine lit the stage as the who's who of Australia's marketing leadership community joined CMO at L'Aqua in Sydney for the CMO50 2017 gala dinner. Here are pictorial highlights from the night.

​More than 80 of Australia's most successful marketing leaders descended on Sydney's L'Aqua to celebrate the third-annual CMO50 list. Here are our first pictorial highlights from this very special event.

Gambling, broadcasting and aviation have taken top three honours in this year’s third-annual CMO50 list.

Executives running businesses today are ultimately looking for marketers to go beyond marketing. And that’s never been more apparent than in the computing sector, a brutal industry that survives on waves of annual or biannual product improvement and has seen price points decrease by more than half in a decade, Lenovo’s Nick Reynolds says.

The task set for Natalie Robinson when she became director of marketing and communication at Melbourne Polytechnic two-and-a-half years ago was immense. She inherited a brand with close to zero brand awareness, for one.

ABC’s Leisa Bacon is a “complete content junkie”. She’ll even be the first to say so - and that’s a good thing considering she’s director of audiences for the nation’s public broadcasting network and working to make a difference in the community.

Paul Stern’s proudest moment in the last 12 months was representing Kathmandu at the European Outdoor trade show. The reason? He’s spearheading a transformation of the outdoor clothing and accessories manufacturer and retailer’s international go-to-market strategy.

It’s the mission of modern marketers to demonstrate marketing as one of the few genuine drivers of growth within an organisation, NAB’s CMO, Andrew Knott, says.

If she had to pick her proudest moment over the last 12 months, AUB Limited’s Vanessa Lyons says it’d be pioneering the development and implementation of the group’s purpose with a customer-centred outlook.

“Our motto is ‘great team, great work’, because if you don’t have the former, you never have the latter,” PayPal Australia marketing director, Elaine Herlihy, says.

UBank CMO, Jo Kelly, is not a fan of best practice. In fact, she thinks it’s boring.

As CMO of AIA A/NZ, Renae Smith leads a cross-functional department including brand, product and pricing, digital, marketing communications and the insurance group’s leading wellness program, AIA Vitality. But she also finds herself purposely aligned to the HR chief.

A strong alignment between marketing and editorial along with great support from the CFO has helped empower the marketing function and carsales.com, according to CMO Kellie Cordner.