Cmo50

Digital Marketing

CMO’s top 18 stories for 2018

The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.

Leadership

Hickford moves from Bulla to Don

​Former Bulla executive, Nick Hickford, has been appointed marketing and innovation director for Don Smallgoods (George Weston Foods).

Leadership

CMO editorial: 4 lessons from the 4th annual CMO50 list

Four years ago, CMO launched the first CMO50 list of Australia’s most innovative and effective marketers. And like most of the work we’ve been doing at CMO since we launched five years ago, we’ve been witnessing an incredible evolution story during that time.

In pictures: The CMO50 2018 event

​More than 90 of Australia's leading marketers joined CMO and Adobe at the 2018 CMO50 event in Sydney on 18 October to celebrate the courage and success of the country's most innovative and effective marketers. Here are pictorial highlights from the night.

Leadership

Announcing the CMO50 for 2018

Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.

CMO50 2018 #4: Leisa Bacon

For ABC director of audience and marketing, Leisa Bacon, modern CMO leadership is an art in influencing and working more collaboratively with other parts of the organisation as well as the increasingly diverse marketing function.

CMO50 2018 Ones to watch: Caroline Patrick

Over the last 12 months, Caroline Patrick has created a new brand to take the Radio Rentals Group into the NSW market. She says it’s been one of the most important – and arguably the most challenging – decisions she’s made so far at the South Australian-based retailer and household goods financier.

CMO50 2018 #20: Cambell Holt

If there’s one thing holding marketing leaders back, it’s their inability to think of themselves as business owners, Mercer’s Cambell Holt claims.

CMO50 2018 #13: Jonathan Kerr

One of the most important decisions Auto & General’s Jonathan Kerr has made in his 12 years with the group is to build an in-house department of marketing and digital experts.

CMO50 2018 #16: Teresa Sperti

If you want to get your CEO onside as a CMO, then you'd better start demonstrating how marketing makes an essential contribution to achieving enterprise objectives, World Vision Australia’s Teresa Sperti says.

CMO50 2018 #26-50: Tim Hodgson

Establishing a completely new event in Australia, and the fast-paced change this requires is challenging enough, without it also being not for profit.

CMO50 2018 #5: Nick Reynolds

Over the past 12 months, Lenovo has been on a mission to boost customer centricity, creating a discrete global CX entity of 150 people dedicated to looking at customer journeys and finding ways to improve them.

CMO50 2018 #26-50: Ingrid Purcell

ME Bank’s Ingrid Purcell is one of an increasing number of marketers whose roles have morphed into holistic customer experience responsibility. It’s a shift that’s seen her take on accountability for designing the entire customer journey, not just focusing on traditional marketing areas, over the past year.

CMO50 2018 #12: Sweta Mehra

Since taking up the CMO mantle at ANZ last July, Sweta Mehra has been striving to go well beyond commercialisation and focus on building capabilities that will future-proof the bank. These, she says, are rooted firmly in the financial services group’s purpose across three levels: Enterprise, divisions and marketing.

CMO50 2018 #25: Yves Calmette

Over the last two-and-a-half years, Yves Calmette has transformed World Wild Fund for Nature Australia’s marketing department into an internal content agency powerhouse. It’s a move aimed at supporting aggressive income growth targets. And it’s a strategy paying dividends.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

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Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

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