There was never any doubt in Nathan Low’s mind the summer Australian lamb campaign would be provocative.

Nova has created a new chief growth officer position to oversee brand marketing and communications as well as audience growth through digital product, content development and data utilisation.

Mini marketing leader, Alex McLean, has been promoted to general manager of BMW marketing as the automotive brand looks to drive awareness of its electrified and increasingly tech-fuelled vehicles.

Eighteen months after launching its premium restaurant delivery service to Melbourne foodies, Providoor has recruited its first chief marketing officer to drive growth.

Former Greencross and Seafolly marketing leader, Adriane McDermott, has taken the leap into running her own FMCG business and co-founded a new low alcohol botanical spirit brand.

Toyota Motor Corporation Australia chief marketing officer, John Pappas, has taken his next step up at the automotive giant, becoming the new chief executive officer of Lexus Australia.

As we wave goodbye to the year that was 2021, CMO presents our top 21 stories of the year across CMO Australia based on audience engagement.

It’s been another year of pivoting and adapting for Australia’s marketing chiefs as they continued to navigate the unchartered waters of Covid-19. Which is why it was not surprising to find this a common theme pervading every one of our top 10 CMO profiles for 2021.

Sometimes in changing markets, you need to think laterally to thrive. But few organisations are thinking as laterally as Konica Minolta.

Carsales has promoted its GM of consumer marketing, Priya Kanniappan, to group director of marketing following the recent departure of CMO, Kellie Cordner.

As well as facing into the challenges of delivering marketing programs in the midst of the pandemic over the past year, marketing leaders have also had the very real issue of keeping teams engaged, resilient and motivated. As part of this year’s CMO50 program, CMO was keen to understand some of the leadership ‘firsts’ our alumni experienced as they strived to manage teams remotely.

​Former Chobani Australia marketing leader, Damian Young, has confirmed he’s joining snack manufacturer, Majans, as its first head of marketing and innovation.

Flybuys chief customer officer, Rosemary Martin, is swapping the rewards offering for a newly created marketing and ecommerce leadership position with Rebel Sport.

We all have them – the milestones and achievements we’re proud of and know are worth pursuing in the New Year, and the things we definitely do not want to do. So what is it Australian marketing leaders have on their do and don’t lists for 2022?

“I’m a political campaigner, a political strategist and a justice reform activist,” says R/GA global CMO, Ashish Prashar.

Cashrewards has recruited former Westpac marketer, Nicole Bardsley, as its new chief marketing officer as part of a growing marketing team at the ecommerce offering provider.

It was Natalie Dinsdale’s bondage bus that reportedly became the scariest moment of launch for Athena’s chief and co-founder, Nathan Walsh.

Over 55s media brand, Starts at 60, has brought on its first chief marketing officer as it grows its marketing might in preparation for 2022.

Carsales chief marketing officer, Kellie Cordner, is planning her next professional move after exiting the online marketplace business with seven years’ tenure under her belt.

Chobani Australia has combined its marketing, sales and category teams in a new demand function following the departure of general manager of marketing, Damian Young.

A desire to work for a fast-growth business with the potential to reshape people hiring processes for the better has led Toby McKinnon to sign-up as inaugural chief marketing officer at PredictiveHire.