Carsales announces new group marketing leader

Automotive marketplace promotes from within to replace former CMO

Carsales has promoted its GM of consumer marketing, Priya Kanniappan, to group director of marketing following the recent departure of CMO, Kellie Cordner.

Kanniappan will report directly to Australian managing director, Ajay Bhatia.  The news comes a month after the group confirmed the departure of Cordner after seven years in the position.

“Carsales has a philosophy of building and promoting talent from within and Priya is a prime example,” Bhatia said in a statement. “We were extremely impressed by the calibre of applications for the role, but Priya’s experience, innovation and strong appreciation of what makes carsales Australia’s number one made her the clear choice.”

Credit: Carsales


Kanniappan has been the GM consumer marketing since October 2020, leading the group’s digital, brand and partnership teams. It’s her second stint with the automotive marketplace, having initially joined the group as a marketing coordinator in 2012. Inbetween tenures, she was a senior strategic marketing manager for Eventbrite.

As group marketing lead, Kanniappan will head Carsales Australia’s full marketing effort including a growing emphasis on trade and B2B.

“Carsales is an exceptional business with an incredibly strong brand. Our category is undergoing rapid change and with our culture of innovation we are well setup to broaden our addressable market,” she commented. “I’m thrilled to have this opportunity to build our future positioning, take our brand to new heights and lead such a talented team of marketers.

 “We will launch some exciting initiatives in early 2022 including a significant upgrade of carsales’ consumer favourite, Instant Offer, and the next stage of our ‘buy online’ offerings via carsales Select.”

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page          

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in