Carsales announces new group marketing leader

Automotive marketplace promotes from within to replace former CMO

Carsales has promoted its GM of consumer marketing, Priya Kanniappan, to group director of marketing following the recent departure of CMO, Kellie Cordner.

Kanniappan will report directly to Australian managing director, Ajay Bhatia.  The news comes a month after the group confirmed the departure of Cordner after seven years in the position.

“Carsales has a philosophy of building and promoting talent from within and Priya is a prime example,” Bhatia said in a statement. “We were extremely impressed by the calibre of applications for the role, but Priya’s experience, innovation and strong appreciation of what makes carsales Australia’s number one made her the clear choice.”

Credit: Carsales

Kanniappan has been the GM consumer marketing since October 2020, leading the group’s digital, brand and partnership teams. It’s her second stint with the automotive marketplace, having initially joined the group as a marketing coordinator in 2012. Inbetween tenures, she was a senior strategic marketing manager for Eventbrite.

As group marketing lead, Kanniappan will head Carsales Australia’s full marketing effort including a growing emphasis on trade and B2B.

“Carsales is an exceptional business with an incredibly strong brand. Our category is undergoing rapid change and with our culture of innovation we are well setup to broaden our addressable market,” she commented. “I’m thrilled to have this opportunity to build our future positioning, take our brand to new heights and lead such a talented team of marketers.

 “We will launch some exciting initiatives in early 2022 including a significant upgrade of carsales’ consumer favourite, Instant Offer, and the next stage of our ‘buy online’ offerings via carsales Select.”

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page          


Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...


How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Sign in